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irishfa.com, read 4 days ago. Back to the report

80 to 100 in 6 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8080 nownow871top 25%9329639949951006full marks

Now #108,898 of 263,590Step 1 top 25%Step 6 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +7 points, to 87, and #46,665, 62,233 places up, and into the top 25%

    Add a tap-to-call phone link.

    100 pages

    See the pages
    • /
    • /events
    • /ifa-domestic
    • /ifa-domestic/cup-competitions
    • /ifa-domestic/cup-competitions/clearer-water-irish-cup
    • /ifa-domestic/cup-competitions/fonacab-craig-stanfield-junior-cup
    • /ifa-domestic/cup-competitions/mccombs-coach-travel-intermediate-cup
    • /ifa-domestic/cup-competitions/taka-harry-cavan-youth-cup
    • /ifa-domestic/cup-competitions/womens-challenge-cup
    • /ifa-domestic/fixtures-results
    • and 90 more in the copied plan
  2. 2

    Set each page's canonical address

    +6 points, to 93

    Add a canonical link that points to the page itself.

    99 pages

    See the pages
    • /events
    • /ifa-domestic
    • /ifa-domestic/cup-competitions
    • /ifa-domestic/cup-competitions/clearer-water-irish-cup
    • /ifa-domestic/cup-competitions/fonacab-craig-stanfield-junior-cup
    • /ifa-domestic/cup-competitions/mccombs-coach-travel-intermediate-cup
    • /ifa-domestic/cup-competitions/taka-harry-cavan-youth-cup
    • /ifa-domestic/cup-competitions/womens-challenge-cup
    • /ifa-domestic/fixtures-results
    • /ifa-domestic/leagues
    • and 89 more in the copied plan
  3. 3

    Describe images

    +3 points, to 96

    Describe every content image in its alt text.

    99 pages

    See the pages
    • /
    • /events
    • /ifa-domestic
    • /ifa-domestic/cup-competitions
    • /ifa-domestic/cup-competitions/clearer-water-irish-cup
    • /ifa-domestic/cup-competitions/fonacab-craig-stanfield-junior-cup
    • /ifa-domestic/cup-competitions/mccombs-coach-travel-intermediate-cup
    • /ifa-domestic/cup-competitions/taka-harry-cavan-youth-cup
    • /ifa-domestic/cup-competitions/womens-challenge-cup
    • /ifa-domestic/fixtures-results
    • and 89 more in the copied plan
  4. 4

    Link straight to the final address

    +3 points, to 99

    Point links and the sitemap at the final address, not at one that redirects.

    98 pages

    See the pages
    • /events
    • /ifa-domestic
    • /ifa-domestic/cup-competitions
    • /ifa-domestic/cup-competitions/clearer-water-irish-cup
    • /ifa-domestic/cup-competitions/fonacab-craig-stanfield-junior-cup
    • /ifa-domestic/cup-competitions/mccombs-coach-travel-intermediate-cup
    • /ifa-domestic/cup-competitions/taka-harry-cavan-youth-cup
    • /ifa-domestic/cup-competitions/womens-challenge-cup
    • /ifa-domestic/fixtures-results
    • /ifa-domestic/leagues
    • and 88 more in the copied plan
  5. 5

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    20 pages

    See the pages
    • /ifa-international/gawa-zone/fan-experience
    • /ifa-international/gawa-zone/gawa-shop
    • /ifa-international/gawazone
    • /ifa-international/squads
    • /irish-fa-foundation/community-volunteering/people-clubs
    • /irish-fa-foundation/community-volunteering/stay-onside
    • /irish-fa-foundation/disability-and-inclusive-football/coaching
    • /irish-fa-foundation/futsal
    • /irish-fa-foundation/grassroots-and-youth-football/safeguarding
    • /irish-football-association/agents
    • and 10 more in the copied plan
  6. 6

    Set a share image

    +1 point, to 100, and full marks

    Set og:image so links to the page carry a picture.

    34 pages

    See the pages
    • /
    • /events
    • /ifa-domestic
    • /ifa-domestic/cup-competitions
    • /ifa-domestic/fixtures-results
    • /ifa-domestic/leagues
    • /ifa-international
    • /ifa-international/gawa-zone/gawa-shop
    • /ifa-international/gawa-zone/northern-ireland-hall-of-fame
    • /ifa-international/gawazone
    • and 24 more in the copied plan
4 more, to tidy up after 100
  1. 7

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  2. 8

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  3. 9

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    7 pages

    See the pages
    • /ifa-domestic/cup-competitions/clearer-water-irish-cup
    • /ifa-international/fixtures-and-results
    • /ifa-international/squads/northern-ireland-senior-women
    • /irish-fa-foundation/disability-and-inclusive-football/disability-strategy-booklet
    • /irish-football-association/refereeing
    • /tickets
    • and 1 more in the copied plan
  4. 10

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /irish-fa-foundation/community-volunteering/stay-onside

What else the read found

Half its pages start answering within 106 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /irish-fa-foundation/grassroots-and-youth-football/delivering-let-them-play11.0 s
  • /irish-football-association/association-documents7.3 s
  • /irish-fa-foundation/community-volunteering/department-for-communities4.4 s
  • /irish-fa-foundation/futsal/futsal-coach-education3.8 s
  • /irish-fa-foundation/grassroots-and-youth-football/girls-and-womens-football3.7 s

Fastest: /ifa-domestic/cup-competitions/womens-challenge-cup, 95 ms. Heaviest: /irish-football-association/club-licensing, 27 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • Meta PixelMarketing
  • jQueryLibrary
  • Adobe FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named IFA. mttr does not check the profiles it names.

  • Facebooknorthernirelandnationalteam
  • XIrishFA
  • YouTubeOfficialIrishFA
  • LinkedInirish-football-association
  • Instagramnorthernireland
pages with strong signs
31
hidden characters
0
chat, markdown or placeholders left in
31
dashes per 1,000 words
0.4
  • /irish-fa-foundation placeholders never filled in
  • /irish-fa-foundation/community-volunteering placeholders never filled in
  • /irish-fa-foundation/community-volunteering/ahead-of-the-game placeholders never filled in
  • /irish-fa-foundation/community-volunteering/department-for-communities placeholders never filled in
  • /irish-fa-foundation/community-volunteering/fresh-start-through-sport-programme placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 3: Add a tap-to-call link, Describe images and Set a share image1 page
  • /newsletter fails 6: Set each page's canonical address, Add a tap-to-call link and Describe images1 page
  • /tickets fails 6: Set each page's canonical address, Add a tap-to-call link and Fix description lengths1 page
  • /events fails 5: Set each page's canonical address, Add a tap-to-call link and Describe images1 page
  • /ifa-domestic fails 5: Set each page's canonical address, Add a tap-to-call link and Describe images1 page
  • /ifa-international fails 5: Set each page's canonical address, Add a tap-to-call link and Describe images1 page
  • /irish-fa-foundation fails 5: Set each page's canonical address, Add a tap-to-call link and Describe images1 page
  • /irish-football-association fails 5: Set each page's canonical address, Add a tap-to-call link and Describe images1 page
  • /news fails 5: Set each page's canonical address, Add a tap-to-call link and Describe images1 page
  • /subscribe fails 5: Set each page's canonical address, Add a tap-to-call link and Describe images1 page
  • /irish-fa-five-year-strategy fails 4: Set each page's canonical address, Add a tap-to-call link and Describe images1 page
  • /national-football-stadium-at-windsor-park fails 4: Set each page's canonical address, Add a tap-to-call link and Describe images1 page

And 5 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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