- Middle site
- 91
- Ahead by
- 4
Worth the mostLink straight to the final address+2
jawsoflife.com
Top 50%of the 263,583 sites mttr has read, at #79,063
It scores 84.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
84 now91 with itTop 25% from 85
#79,063to#20,10158,962 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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The link
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EmailWrite the email
Where it ranks
1 point takes it into the top quarter.
Beside it on the board
- #79,061dtgrecycle.com84
- #79,062marina-alta.org84
- #79,063jawsoflife.com84
- #79,064michaelmagrofoundation.com84
- #79,065dapowerelectric.com84
8,598 sites score 84. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 84Now#79,063
- 91Add a tap-to-call linkTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 17
Worth the mostPhrase headings as questions+3
- Middle site
- 98
- Ahead by
- 1
Worth the mostMake near-copy pages distinct+1
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page57134.4× typical
Words a page386394About typical
Rules failing somewhere11143 fewer than typical
Half its pages answer in1,893 ms210 ms801% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
11 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points58,962 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 3 points32,381 places up
Phrase headings as questionsUnderstand99 of 1001 in 10
Worth 2 points each24,808 places up each
Describe imagesUnderstand100 of 1002 in 7
Fix description lengthsUnderstand89 of 1001 in 11
Link straight to the final addressAccess99 of 1001 in 2
Show 6 more fixes
Worth 1 point each16,644 places up each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add depth to thin pagesUnderstand26 of 1003 in 7
Use one main headingUnderstand7 of 1001 in 4
Worth under a point each
Speed up the serverAccessAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Fix title lengthsUnderstand3 of 1001 in 6
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleHURST Jaws of Life | High‑Performance Rescue Tools
DescriptionHURST Jaws of Life provides advanced rescue tools designed for fast, dependable extrication. The choice of first responders worldwide for over 50 years.
First headingNone in the HTML
OpeningTested against the harshest conditions and proven on the toughest calls, HURST Jaws of Life rescue tools earn the trust of crews who refuse to compromise.
2 changes so it reads plainly as what it is
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On jawsoflife.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Name Shelby in the first words
The site is in Shelby, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On jawsoflife.com, name Shelby in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.