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jemplumbingnow.com, read 9 hours ago. Back to the report

87 to 100 in 18 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8787 nownow891#32,224902top 10%9139349459569579589599610971198129813981499159916991710018full marks

Now #47,355 of 263,590Step 1 #32,224Step 2 top 10%Step 18 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Fix description lengths

    +2 points, to 89, and #32,224, 15,131 places up

    Write a meta description of 70 to 165 characters that summarizes the page.

    41 pages

    See the pages
    • /
    • /author/matt
    • /blog
    • /category/commercial-plumbing-projects
    • /category/general-plumbing
    • /category/plumbing-services
    • /commercial-plumbing-projects/from-dirt-to-doors-open
    • /commercial-plumbing-projects/how-do-you-plumb-a-car-wash
    • /customer-reviews
    • /customer-testimonials
    • and 31 more in the copied plan
  2. 2

    Show sources on guides

    +1 point, to 90, and into the top 10%

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    5 pages

    See the pages
    • /commercial-plumbing-projects/from-dirt-to-doors-open
    • /commercial-plumbing-projects/how-do-you-plumb-a-car-wash
    • /general-plumbing/excavation-and-vactor-services
    • /general-plumbing/hydro-vac-excavation-services
    • /plumbing-services/sewer-odor-detection-smoke-testing
  3. 3

    Show when guides were updated

    +1 point, to 91

    Show when the guide was last updated, and set dateModified in its schema.

    6 pages

    See the pages
    • /commercial-plumbing-projects/from-dirt-to-doors-open
    • /commercial-plumbing-projects/how-do-you-plumb-a-car-wash
    • /general-plumbing/excavation-and-vactor-services
    • /general-plumbing/hydro-vac-excavation-services
    • /page/2
    • /plumbing-services/sewer-odor-detection-smoke-testing
  4. 4

    Match structured data to the page

    +2 points, to 93

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    19 pages, 18 of them under /services/

    See the pages
    • /
    • /services/appliance-installation
    • /services/backflow-installation
    • /services/backwater-valves
    • /services/bathtubs-showers
    • /services/boiler-hydronic
    • /services/camera-inspection
    • /services/clogged-drains
    • /services/commercial-plumbing
    • /services/downspouts-drainage
    • and 9 more in the copied plan
  5. 5

    Use one main heading

    +1 point, to 94

    Give the page exactly one h1 that says what it is about.

    14 pages

    See the pages
    • /
    • /customer-reviews
    • /jem-plumbing-team
    • /locations-served/green-plumber
    • /locations-served/hartville-plumber
    • /locations-served/northcanton-plumber
    • /page/2
    • /services/backflow-installation
    • /services/backwater-valves
    • /services/camera-inspection
    • and 4 more in the copied plan
  6. 6

    Fix pages that fail to load

    +1 point, to 95

    Fix or remove the link. Every linked page should return 200.

    5 pages, 3 of them under /services/

    See the pages
    • /northcanton-plumber
    • /products
    • /services/boiler-installation
    • /services/drain-clearance
    • /services/water-supply
  7. 7

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    5 pages

    See the pages
    • /commercial-plumbing-projects/from-dirt-to-doors-open
    • /commercial-plumbing-projects/how-do-you-plumb-a-car-wash
    • /general-plumbing/excavation-and-vactor-services
    • /page/2
    • /plumbing-services/sewer-odor-detection-smoke-testing
  8. 8

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  9. 9

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    6 pages

    See the pages
    • /commercial-plumbing-projects/from-dirt-to-doors-open
    • /commercial-plumbing-projects/how-do-you-plumb-a-car-wash
    • /general-plumbing/excavation-and-vactor-services
    • /general-plumbing/hydro-vac-excavation-services
    • /page/2
    • /plumbing-services/sewer-odor-detection-smoke-testing
  10. 10

    Name the publisher

    +1 point, to 96

    Name the author or publisher in the Article schema.

    6 pages

    See the pages
    • /commercial-plumbing-projects/from-dirt-to-doors-open
    • /commercial-plumbing-projects/how-do-you-plumb-a-car-wash
    • /general-plumbing/excavation-and-vactor-services
    • /general-plumbing/hydro-vac-excavation-services
    • /page/2
    • /plumbing-services/sewer-odor-detection-smoke-testing
  11. 11

    Phrase headings as questions

    +1 point, to 97

    Phrase at least one heading as the question a person would ask.

    12 pages, 9 of them under /services/

    See the pages
    • /commercial-plumbing-projects/from-dirt-to-doors-open
    • /commercial-plumbing-projects/how-do-you-plumb-a-car-wash
    • /general-plumbing/excavation-and-vactor-services
    • /services/appliance-installation
    • /services/boiler-hydronic
    • /services/camera-inspection
    • /services/commercial-plumbing
    • /services/faucets-fixtures
    • /services/gas-line-repair
    • /services/grease-traps
    • and 2 more in the copied plan
  12. 12

    Add depth to thin pages

    +1 point, to 98

    Add true, specific detail until the page covers its subject.

    12 pages, 9 of them under /services/

    See the pages
    • /commercial-plumbing-projects/from-dirt-to-doors-open
    • /general-plumbing/excavation-and-vactor-services
    • /page/2
    • /services/boiler-hydronic
    • /services/clogged-drains
    • /services/commercial-plumbing
    • /services/downspouts-drainage
    • /services/gas-line-repair
    • /services/grease-traps
    • /services/home-winterization
    • and 2 more in the copied plan
  13. 13

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  14. 14

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  15. 15

    Link to pages from related content

    +1 point, to 99

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    6 pages under /services/

    See the pages
    • /services/backwater-valves
    • /services/boiler-hydronic
    • /services/clogged-drains
    • /services/commercial-plumbing
    • /services/faucets-fixtures
    • /services/water-lines
  16. 16

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    10 pages, 7 of them under /services/

    See the pages
    • /author/matt
    • /locations-served/green-plumber
    • /services/clogged-drains
    • /services/grease-traps
    • /services/lift-stations
    • /services/sewer-lines
    • /services/sump-pumps
    • /services/water-heaters
    • /services/water-lines
    • /work-jem
  17. 17

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    3 pages under /services/

    See the pages
    • /services/bathtubs-showers
    • /services/boiler-hydronic
    • /services/commercial-plumbing
  18. 18

    Put the text in the HTML

    +1 point, to 100, and full marks

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    1 page

    See the pages
    • /services/commercial-plumbing
7 more, to tidy up after 100
  1. 19

    Describe images

    Under a point

    Describe every content image in its alt text.

    3 pages

    See the pages
    • /commercial-plumbing-projects/how-do-you-plumb-a-car-wash
    • /services/downspouts-drainage
    • /services/sump-pumps
  2. 20

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    2 pages

    See the pages
    • /locations-served/northcanton-plumber
    • /services/grease-traps
  3. 21

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    1 page

    See the pages
    • /blog
  4. 22

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    1 page

    See the pages
    • /services/appliance-installation
  5. 23

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    1 page

    See the pages
    • /page/2
  6. 24

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    1 page

    See the pages
    • /page/2
  7. 25

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    1 page

    See the pages
    • /author/matt

What else the read found

Half its pages start answering within 80 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /plumbing-services/sewer-odor-detection-smoke-testing258 ms
  • /general-plumbing/excavation-and-vactor-services248 ms
  • /commercial-plumbing-projects/how-do-you-plumb-a-car-wash241 ms
  • /223 ms
  • /services/sewer-lines193 ms

Fastest: /services/boiler-hydronic, 57 ms. Heaviest: /commercial-plumbing-projects/how-do-you-plumb-a-car-wash, 23 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • Cloudflare Web AnalyticsAnalytics
  • jQueryLibrary
  • Font AwesomeFonts
pages with strong signs
2
hidden characters
0
chat, markdown or placeholders left in
2
dashes per 1,000 words
9.7
  • /faq placeholders never filled in
  • /terms-conditions placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 3: Use one main heading, Match structured data to the page and Fix description lengths1 page
  • /northcanton-plumber passes every rule1 page
  • /products passes every rule1 page
  • /work-jem fails 3: Use one main heading, Fix description lengths and Fix title lengths1 page
  • /blog fails 2: Add structured data and Fix description lengths1 page
  • /customer-reviews fails 2: Use one main heading and Fix description lengths1 page
  • /jem-plumbing-team fails 2: Use one main heading and Fix description lengths1 page
  • /customer-testimonials fails 1: Fix description lengths1 page
  • /locations-served fails 1: Fix description lengths1 page
  • /recommended-products fails 1: Fix description lengths1 page
  • /services fails 1: Fix description lengths1 page
  • /terms-conditions fails 1: Fix description lengths1 page

And 10 more parts of the site.

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