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jenkinsplumbingnh.com, read 2 days ago. Back to the report

83 to 100 in 16 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8383 nownow861top 25%89290391492594695796896997109811991299139914991510016full marks

Now #84,411 of 263,590Step 1 top 25%Step 16 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Show sources on guides

    +3 points, to 86, and #54,232, 30,179 places up, and into the top 25%

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    31 pages, 27 of them under /2026/

    See the pages
    • /2026/06/21/boiler-repair-in-nh-and-when-to-call
    • /2026/06/28/summer-time-water-heater-repair
    • /2026/07/05/questioning-leak-call-emergency-plumber
    • /2026/07/12/gas-line-repair-mistakes-homeowners-make
    • /2026/07/19/tankless-water-heater-installation-small-homes
    • /2026/07/26/summer-plumbing-remodels-installations
    • /2026/08/02/be-ready-fall-water-heater-service
    • /2026/08/09/prevent-emergency-heating-repairs
    • /2026/08/16/drain-cleaning-avoid-holiday-emergencies
    • /2026/08/23/gas-line-outdoor-kitchen
    • and 21 more in the copied plan
  2. 2

    Phrase headings as questions

    +3 points, to 89

    Phrase at least one heading as the question a person would ask.

    84 pages, 45 of them under /2026/

    See the pages
    • /2026/06/21
    • /2026/06/21/boiler-repair-in-nh-and-when-to-call
    • /2026/06/28
    • /2026/06/28/summer-time-water-heater-repair
    • /2026/07/05
    • /2026/07/05/questioning-leak-call-emergency-plumber
    • /2026/07/12
    • /2026/07/12/gas-line-repair-mistakes-homeowners-make
    • /2026/07/19
    • /2026/07/19/tankless-water-heater-installation-small-homes
    • and 74 more in the copied plan
  3. 3

    Answer the first question right under it

    +1 point, to 90

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    31 pages, 27 of them under /2026/

    See the pages
    • /2026/06/21/boiler-repair-in-nh-and-when-to-call
    • /2026/06/28/summer-time-water-heater-repair
    • /2026/07/05/questioning-leak-call-emergency-plumber
    • /2026/07/12/gas-line-repair-mistakes-homeowners-make
    • /2026/07/19/tankless-water-heater-installation-small-homes
    • /2026/07/26/summer-plumbing-remodels-installations
    • /2026/08/02/be-ready-fall-water-heater-service
    • /2026/08/09/prevent-emergency-heating-repairs
    • /2026/08/16/drain-cleaning-avoid-holiday-emergencies
    • /2026/08/23/gas-line-outdoor-kitchen
    • and 21 more in the copied plan
  4. 4

    Add depth to thin pages

    +1 point, to 91

    Add true, specific detail until the page covers its subject.

    46 pages

    See the pages
    • /2026/06/21
    • /2026/06/28
    • /2026/07/05
    • /2026/07/12
    • /2026/07/19
    • /2026/07/26
    • /2026/08/02
    • /2026/08/09
    • /2026/08/16
    • /2026/08/23
    • and 36 more in the copied plan
  5. 5

    Put the text in the HTML

    +1 point, to 92

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    26 pages

    See the pages
    • /2026/06/21
    • /2026/06/28
    • /2026/07/05
    • /2026/07/12
    • /2026/07/19
    • /2026/07/26
    • /2026/08/02
    • /2026/08/09
    • /2026/08/16
    • /blog/5
    • and 16 more in the copied plan
  6. 6

    Allow pages to be indexed

    +2 points, to 94

    Remove noindex when the page is ready to be found.

    18 pages under /2026/

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /2026/06/21
    • /2026/06/28
    • /2026/07/05
    • /2026/07/12
    • /2026/07/19
    • /2026/07/26
    • /2026/08/02
    • /2026/08/09
    • /2026/08/16
    • /2026/08/23
    • and 8 more in the copied plan
  7. 7

    Put figures in tables

    +1 point, to 95

    Where the guide compares options or gives figures, put them in a table.

    31 pages, 27 of them under /2026/

    See the pages
    • /2026/06/21/boiler-repair-in-nh-and-when-to-call
    • /2026/06/28/summer-time-water-heater-repair
    • /2026/07/05/questioning-leak-call-emergency-plumber
    • /2026/07/12/gas-line-repair-mistakes-homeowners-make
    • /2026/07/19/tankless-water-heater-installation-small-homes
    • /2026/07/26/summer-plumbing-remodels-installations
    • /2026/08/02/be-ready-fall-water-heater-service
    • /2026/08/09/prevent-emergency-heating-repairs
    • /2026/08/16/drain-cleaning-avoid-holiday-emergencies
    • /2026/08/23/gas-line-outdoor-kitchen
    • and 21 more in the copied plan
  8. 8

    Add lists or tables

    +1 point, to 96

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    46 pages

    See the pages
    • /2026/06/21
    • /2026/06/28
    • /2026/07/05
    • /2026/07/12
    • /2026/07/19
    • /2026/07/26
    • /2026/08/02
    • /2026/08/09
    • /2026/08/16
    • /2026/08/23
    • and 36 more in the copied plan
  9. 9

    Link to pages from related content

    Under a point

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    38 pages

    See the pages
    • /blog
    • /blog/2
    • /blog/3
    • /blog/4
    • /blog/5
    • /boiler-installation-in-concord-nh
    • /boiler-installation-in-manchester-nh
    • /careers-at-jenkins-plumbing-heating
    • /drain-cleaning-in-concord-nh
    • /drain-cleaning-in-manchester-nh
    • and 28 more in the copied plan
  10. 10

    Show when guides were updated

    +1 point, to 97

    Show when the guide was last updated, and set dateModified in its schema.

    8 pages

    See the pages
    • /2026/10/11/check-boiler-pressure-need-boiler-repair
    • /2026/10/11/gas-line-repair-vs-replacement
    • /2026/10/18/early-freeze-emergencies-plumbing
    • /2026/10/18/understanding-boiler-sizing-for-home-additions
    • /blog/2
    • /blog/3
    • /blog/4
    • /blog/5
  11. 11

    Set each page's canonical address

    +1 point, to 98

    Add a canonical link that points to the page itself.

    22 pages, 18 of them under /2026/

    See the pages
    • /2026/06/21
    • /2026/06/28
    • /2026/07/05
    • /2026/07/12
    • /2026/07/19
    • /2026/07/26
    • /2026/08/02
    • /2026/08/09
    • /2026/08/16
    • /2026/08/23
    • and 12 more in the copied plan
  12. 12

    Set a share image

    +1 point, to 99

    Set og:image so links to the page carry a picture.

    53 pages

    See the pages
    • /2026/06/21
    • /2026/06/28
    • /2026/07/05
    • /2026/07/12
    • /2026/07/19
    • /2026/07/26
    • /2026/08/02
    • /2026/08/09
    • /2026/08/16
    • /2026/08/23
    • and 43 more in the copied plan
  13. 13

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    19 pages, 18 of them under /2026/

    See the pages
    • /2026/06/21
    • /2026/06/28
    • /2026/07/05
    • /2026/07/12
    • /2026/07/19
    • /2026/07/26
    • /2026/08/02
    • /2026/08/09
    • /2026/08/16
    • /2026/08/23
    • and 9 more in the copied plan
  14. 14

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    18 pages

    See the pages
    • /about-us
    • /boiler-installation-in-concord-nh
    • /boiler-installation-in-manchester-nh
    • /careers-at-jenkins-plumbing-heating
    • /drain-cleaning-in-concord-nh
    • /drain-cleaning-in-manchester-nh
    • /emergency-plumber-in-concord-nh
    • /emergency-plumber-in-manchester-nh
    • /frequently-asked-questions
    • /heat-gas-pipes
    • and 8 more in the copied plan
  15. 15

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    12 pages

    See the pages
    • /24-7-emergency-service
    • /blog
    • /blog/2
    • /blog/3
    • /blog/4
    • /blog/5
    • /emergency-plumber-in-manchester-nh
    • /emergency-water-heater-repair-service
    • /sms-opt-in
    • /sms-privacy-policy
    • and 2 more in the copied plan
  16. 16

    Bring deep pages closer to home

    +1 point, to 100, and full marks

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    16 pages under /2026/

    See the pages
    • /2026/06/21
    • /2026/06/28
    • /2026/07/05
    • /2026/07/12
    • /2026/07/19
    • /2026/07/26
    • /2026/08/02
    • /2026/08/09
    • /2026/08/16
    • /2026/08/23
    • and 6 more in the copied plan
6 more, to tidy up after 100
  1. 17

    Name the publisher

    Under a point

    Name the author or publisher in the Article schema.

    4 pages under /blog/

    See the pages
    • /blog/2
    • /blog/3
    • /blog/4
    • /blog/5
  2. 18

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    25 pages, 20 of them under /2026/

    See the pages
    • /2026/06/21
    • /2026/06/28
    • /2026/07/05
    • /2026/07/12
    • /2026/07/19
    • /2026/07/26
    • /2026/08/02
    • /2026/08/09
    • /2026/08/16
    • /2026/08/23
    • and 15 more in the copied plan
  3. 19

    Describe images

    Under a point

    Describe every content image in its alt text.

    12 pages, 11 of them under /location/

    See the pages
    • /drain-cleaning
    • /location/boscawen
    • /location/bow
    • /location/canterbury
    • /location/chichester
    • /location/concord
    • /location/epsom
    • /location/hooksett
    • /location/loudon
    • /location/manchester
    • and 2 more in the copied plan
  4. 20

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    4 pages under /blog/

    See the pages
    • /blog/2
    • /blog/3
    • /blog/4
    • /blog/5
  5. 21

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  6. 22

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

What else the read found

Half its pages start answering within 112 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /drain-cleaning-in-manchester-nh500 ms
  • /heat-pump-water-heater-installation492 ms
  • /2026/07/19428 ms
  • /location/epsom397 ms
  • /emergency-water-heater-repair-service354 ms

Fastest: /2026/08/02, 18 ms. Heaviest: the home page, 34 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • Google AnalyticsAnalytics
  • Cloudflare Web AnalyticsAnalytics
  • Google reCAPTCHALibrary
  • jQueryLibrary

From the structured data on its home page, as the site says it: an Organization named Jenkins Plumbing & Heating. mttr does not check the profiles it names.

  • Facebookjenkins.plumbing.heating.NH
pages with strong signs
2
hidden characters
1
chat, markdown or placeholders left in
1
dashes per 1,000 words
1.7
  • /about-us hidden characters a reader cannot see
  • /drain-cleaning-in-concord-nh placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / passes every rule1 page
  • /sms-opt-in fails 8: Put the text in the HTML, Add depth to thin pages and Use one main heading1 page
  • /sms-privacy-policy fails 8: Put the text in the HTML, Add depth to thin pages and Use one main heading1 page
  • /thank-you fails 8: Put the text in the HTML, Add depth to thin pages and Use one main heading1 page
  • /careers-at-jenkins-plumbing-heating fails 7: Put the text in the HTML, Add depth to thin pages and Phrase headings as questions1 page
  • /blog fails 6: Add depth to thin pages, Use one main heading and Phrase headings as questions1 page
  • /our-work fails 6: Put the text in the HTML, Add depth to thin pages and Phrase headings as questions1 page
  • /request-a-quote fails 6: Put the text in the HTML, Add depth to thin pages and Phrase headings as questions1 page
  • /emergency-plumber-in-manchester-nh fails 5: Use one main heading, Phrase headings as questions and Add real images to content1 page
  • /frequently-asked-questions fails 5: Add depth to thin pages, Add real images to content and Add lists or tables1 page
  • /heat-gas-pipes fails 5: Add depth to thin pages, Phrase headings as questions and Add real images to content1 page
  • /about-us fails 4: Add depth to thin pages, Phrase headings as questions and Add real images to content1 page

And 20 more parts of the site.

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