- Middle site
- 91
- Ahead by
- 9
Full marks1 in 10 ranked sites have them
jobs.xcelenergy.com
Top 10%of the 263,582 sites mttr has read, at #20,102
It scores 91.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
91 now97 with itTop 5% from 93
#20,102to#2,06118,041 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Up 68,131 places since Oct 14, from #88,233. 2 points take it into the top 5%.
Beside it on the board
- #20,100bodybuilding.com92
- #20,101asphalticons.com91
- #20,102jobs.xcelenergy.com91
- #20,103thouswell.com91
- #20,104historyfacts.com91
5,725 sites score 91. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 5%
- 91Now#20,102
- 97Add a tap-to-call linkTop 5%
1 fix. Top 5% starts at 93.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 33
Worth the mostFix description lengths+2
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page1213About typical
Words a page1,0853942.8× typical
Rules failing somewhere10144 fewer than typical
Half its pages answer in73 ms210 ms65% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
10 fixes. The first 2 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points18,041 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 2 points9,309 places up
Fix description lengthsUnderstand52 of 1001 in 11
Show 8 more fixes
Worth under a point each
Settle on one addressAccessAbout the whole site2 in 3
Match structured data to the pageUnderstand1 of 1003 in 7
Compress pagesAccessAbout the whole site19 in 20
Add an llms.txtAccessAbout the whole site1 in 4
Fix title lengthsUnderstand15 of 1001 in 6
Add structured dataUnderstand1 of 1001 in 3
Add a way to get in touchAct1 of 1001 in 2
Use one main headingUnderstand1 of 1001 in 4
How AI reads this site
It reads as two things at once, law firms and auto repair and dealers, and neither wins. 5 changes would make it plainer.
It reads as
Law firmsLevel with auto repair and dealers. It says it is in Minneapolis.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Law firms
- Auto repair and dealers
- Trades and home services
What an assistant reads first
Home pageWhat it says
TitleCareers at Xcel Energy
DescriptionBuild a thriving career with Xcel Energy! We offer a competitive total rewards package, and lead with equity and inclusion. Apply today!
First headingNone in the HTML
OpeningWe’re committed to delivering what matters most to our employees: work that makes a difference, a team you can count on, opportunities to grow, and rewards that help you thrive.
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Law firms. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On jobs.xcelenergy.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Law firms. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On jobs.xcelenergy.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Law firms.
- Name Minneapolis in the first words
The site is in Minneapolis, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On jobs.xcelenergy.com, name Minneapolis in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On jobs.xcelenergy.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Law firms), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Auto repair and dealers as well as Law firms. Mixed on one page, neither reads plainly.
Agent instructions
On jobs.xcelenergy.com, find where the site mixes Law firms with Auto repair and dealers, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.