- Middle site
- 91
- Ahead by
- 9
Full marks1 in 10 ranked sites have them
johnnybpestcontrol.com
#1 of 8sites in South Boston, Massachusetts
It scores 91.
A score says pages are well formed. It does not say an assistant cites the site.
Replace unsupported sales claims
91 now93 with itTop 5% from 93
#22,708to#10,77711,931 places up100 of its 100 pages fail it. 2 in 3 ranked sites pass it.
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The link
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EmailWrite the email
Where it ranks
2 points take it into the top 5%.
Beside it on the board
- #22,706shipned.com91
- #22,707roofingbostonma.com91
- #22,708johnnybpestcontrol.com91
- #22,709daytontxcarpetcleaning.com91
- #22,710tclremodeling.com91
5,723 sites score 91. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 5%
- 91Now#22,708
- 93Replace unsupported sales claimsTop 5%
1 fix. Top 5% starts at 93.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 18
Worth the mostAnswer the first question right under it+1
- Middle site
- 98
- Behind by
- 11
Worth the mostReplace unsupported sales claims+2
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page41133.2× typical
Words a page1,3783943.5× typical
Rules failing somewhere11143 fewer than typical
Half its pages answer in1,052 ms210 ms401% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
11 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 2 points11,931 places up
Replace unsupported sales claimsTrust100 of 1002 in 3
Worth 1 point each7,624 places up each
Answer the first question right under itUnderstand61 of 1001 in 121
Describe imagesUnderstand100 of 1002 in 7
Put figures in tablesUnderstand86 of 1001 in 28
Phrase headings as questionsUnderstand46 of 1001 in 10
Show 6 more fixes
Worth under a point each
Speed up the serverAccessAbout the whole site4 in 5
List your profiles in your structured dataTrustAbout the whole site4 in 5
Add breadcrumb dataUnderstand99 of 1001 in 2
Fix title lengthsUnderstand10 of 1001 in 6
Set a share imageUnderstand6 of 1002 in 7
Fix description lengthsUnderstand3 of 1001 in 11
How AI reads this site
It reads mostly as trades and home services. 3 changes would make it plainer.
It reads as
Trades and home servicesIt says it is a person in South Boston.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Real estate
- Law firms
What an assistant reads first
Home pageWhat it says
TitleJohnny B Pest Control | South Boston MA's Best Pest Control Company
DescriptionNone in the HTML
First headingNeed Help Putting Annoying Pests In Their Place?
OpeningJohnny B’s Pest Control, located in the heart of South Boston, MA, is focused on providing high-quality pest control service and customer satisfaction. Read more about Johnny B’s Pest Control by clicking our about section below!
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On johnnybpestcontrol.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Johnny B Pest Control | South Boston MA's Best Pest Control Company” and “Need Help Putting Annoying Pests In Their Place?”.
Agent instructions
On johnnybpestcontrol.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Trades and home services.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On johnnybpestcontrol.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best pest control companies near South Boston, MA? Its answer, and whether it cites johnnybpestcontrol.com, shows here in a moment.