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johnswaterproofing.com, read 3 days ago. Back to the report

88 to 100 in 9 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8888 nownow911top 10%9429639849859869979981009full marks

Now #39,521 of 263,578Step 1 top 10%Step 9 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Describe images

    +3 points, to 91, and #20,113, 19,408 places up, and into the top 10%

    Describe every content image in its alt text.

    99 pages

    See the pages
    • /
    • /about-us.html
    • /about-us/affiliations.html
    • /about-us/awards.html
    • /about-us/before-after.html
    • /about-us/case-studies.html
    • /about-us/company-videos.html
    • /about-us/financing.html
    • /about-us/job-opportunities.html
    • /about-us/meet-the-team.html
    • and 89 more in the copied plan
  2. 2

    Fix title lengths

    +3 points, to 94

    Write a title of 15 to 65 characters that leads with what the page covers.

    71 pages

    See the pages
    • /
    • /about-us.html
    • /about-us/job-opportunities.html
    • /about-us/press-release.html
    • /about-us/real-estate-response-team.html
    • /air-purifier.html
    • /basement-waterproofing.html
    • /basement-waterproofing/basement-crack-repair.html
    • /basement-waterproofing/basement-crack-repair/floor-cracks.html
    • /basement-waterproofing/basement-crack-repair/leaky-windows.html
    • and 61 more in the copied plan
  3. 3

    Fix description lengths

    +2 points, to 96

    Write a meta description of 70 to 165 characters that summarizes the page.

    65 pages

    See the pages
    • /about-us/affiliations.html
    • /about-us/awards.html
    • /about-us/before-after.html
    • /about-us/case-studies.html
    • /about-us/company-videos.html
    • /about-us/job-opportunities.html
    • /about-us/meet-the-team.html
    • /about-us/news-and-events.html
    • /about-us/photo-gallery.html
    • /about-us/press-release.html
    • and 55 more in the copied plan
  4. 4

    Link straight to the final address

    +2 points, to 98

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages

    See the pages
    • /about-us.html
    • /about-us/affiliations.html
    • /about-us/awards.html
    • /about-us/before-after.html
    • /about-us/case-studies.html
    • /about-us/company-videos.html
    • /about-us/financing.html
    • /about-us/job-opportunities.html
    • /about-us/meet-the-team.html
    • /about-us/news-and-events.html
    • and 89 more in the copied plan
  5. 5

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  6. 6

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  7. 7

    Add structured data

    +1 point, to 99

    Add valid JSON-LD that says what the page is.

    9 pages

    See the pages
    • /
    • /about-us.html
    • /about-us/reviews.html
    • /basement-waterproofing.html
    • /crawl-space-repair/crawl-space-repair-solutions/crawl-space-mold-removal.html
    • /google.kml
    • /home-mold.html
    • /insulation.html
    • /plumbing-services.html
  8. 8

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    11 pages

    See the pages
    • /about-us/qa.html
    • /about-us/technical-papers.html
    • /air-purifier.html
    • /basement-waterproofing/french-drain-systems/below-floor-drain.html
    • /basement-waterproofing/products/energy-efficient-dehumidifier.html
    • /basement-waterproofing/the-basement-systems-network.html
    • /basement-waterproofing/wet-basement-repair.html
    • /foundation-repair.html
    • /foundation-repair/foundation-repair-solutions.html
    • /home-mold.html
    • and 1 more in the copied plan
  9. 9

    Use one main heading

    +1 point, to 100, and full marks

    Give the page exactly one h1 that says what it is about.

    3 pages

    See the pages
    • /about-us/real-estate-response-team.html
    • /free-estimate.html
    • /google.kml
5 more, to tidy up after 100
  1. 10

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    2 pages

    See the pages
    • /about-us/job-opportunities.html
    • /google.kml
  2. 11

    Add a tap-to-call link

    Under a point

    Add a tap-to-call phone link.

    2 pages

    See the pages
    • /about-us/job-opportunities.html
    • /google.kml
  3. 12

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    1 page

    See the pages
    • /google.kml
  4. 13

    Show every FAQ question on the page

    Under a point

    Show every question in the FAQ schema on the page, word for word.

    1 page

    See the pages
    • /crawl-space-repair/crawl-space-repair-solutions/crawl-space-support-jacks.html
  5. 14

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    1 page

    See the pages
    • /google.kml

What else the read found

Half its pages start answering within 156 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /about-us/photo-gallery.html430 ms
  • /363 ms
  • /insulation/spray-foam-insulation/choosing-spray-foam-insulation.html346 ms
  • /about-us.html331 ms
  • /crawl-space-repair/photo-gallery.html328 ms

Fastest: /foundation-repair.html, 121 ms. Heaviest: /about-us/qa.html, 29 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • CloudflareHosting
  • Google Tag ManagerAnalytics
  • Ahrefs Web AnalyticsAnalytics
  • jQueryLibrary
  • Font AwesomeFonts
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.3

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Add structured data, Match structured data to the page and Describe images1 page
  • /google.kml fails 9: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /air-purifier.html fails 5: Fix description lengths, Describe images and Replace unsupported sales claims1 page
  • /basement-waterproofing.html fails 5: Add structured data, Fix description lengths and Describe images1 page
  • /foundation-repair.html fails 5: Fix description lengths, Describe images and Replace unsupported sales claims1 page
  • /free-estimate.html fails 5: Use one main heading, Fix description lengths and Describe images1 page
  • /home-mold.html fails 5: Add structured data, Describe images and Replace unsupported sales claims1 page
  • /insulation.html fails 5: Add structured data, Fix description lengths and Describe images1 page
  • /about-us.html fails 4: Add structured data, Describe images and Fix title lengths1 page
  • /crawl-space-repair.html fails 4: Fix description lengths, Describe images and Fix title lengths1 page
  • /plumbing-services.html fails 4: Add structured data, Describe images and Fix title lengths1 page
  • /electrical.html fails 3: Describe images, Fix title lengths and Link straight to the final address1 page

And 12 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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