- Middle site
- 91
- Behind by
- 9
Worth the mostSet each page's canonical address+6
jonesfencecompany.com
74 of 100ahead of 40% of the sites mttr has read
Its strongest stage is Trust, at 100 against the middle site's 98. 1 fix, 7 points, take it to 81, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 55,821 places up
- 74Now#153,078
- 81Add a tap-to-call link#97,257
The top half of every site starts at 77.
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The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
3 points take it into the top half.
Beside it on the board
- #156,563video-converter.com74
- #156,564x402scan.com74
- #156,565jonesfencecompany.com74
- #156,566terra50.city74
- #156,567aitoolify.org74
6,503 sites score 74. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Access and Understand.
- Middle site
- 59
- Behind by
- 2
Worth the mostUse one main heading+4
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read144430 fewer than typical
Links a page1213About typical
Words a page427394About typical
Rules failing somewhere18144 more than typical
Half its pages answer in295 ms210 ms40% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
18 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points59,308 places up
Add a tap-to-call linkAct14 of 141 in 3
Worth 6 points50,655 places up
Set each page's canonical addressAccess14 of 142 in 5
Worth 4 points33,762 places up
Use one main headingUnderstand14 of 141 in 4
Worth 3 points25,603 places up
Fix description lengthsUnderstand14 of 141 in 11
Worth 2 points each17,958 places up each
Match structured data to the pageUnderstand6 of 143 in 7
Phrase headings as questionsUnderstand5 of 141 in 10
Set a share imageUnderstand14 of 142 in 7
Show 11 more fixes
Worth 1 point each10,450 places up each
Answer the first question right under itUnderstand1 of 141 in 121
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Compress pagesAccessAbout the whole site19 in 20
Link to pages from related contentUnderstand3 of 145 in 6
Fix title lengthsUnderstand4 of 141 in 6
Describe imagesUnderstand3 of 142 in 7
Add depth to thin pagesUnderstand1 of 143 in 7
Add structured dataUnderstand1 of 141 in 3
Worth under a point each
Put figures in tablesUnderstand1 of 141 in 28
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
It reads closest to trades and home services, but only loosely. 5 changes would make it plainer.
It reads as
Trades and home servicesIt says it is in Seaboard.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Law firms
- Auto repair and dealers
What an assistant reads first
Home pageWhat it says
TitleJones Fence & Deck - Home
DescriptionNone in the HTML
First headingNone in the HTML
OpeningWelcome to Jones Fence & Deck LLC. We are proud to be the premier locally owned and operated source for your custom fence and deck needs throughout Halifax County and the surrounding areas. Get in touch to learn what we can do for you. Whether you need a new fence or a new deck…
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On jonesfencecompany.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On jonesfencecompany.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Trades and home services.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On jonesfencecompany.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Seaboard in the first words
The site is in Seaboard, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On jonesfencecompany.com, name Seaboard in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On jonesfencecompany.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Trades and home services), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.