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journalists.org, read 7 days ago. Back to the report

63 to 100 in 22 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

6363 nownow701#176,736742773top 50%80482585687788890991109311941295139614971597169817991899199920992110022full marks

Now #210,343 of 263,590Step 1 #176,736Step 3 top 50%Step 22 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +7 points, to 70, and #176,736, 33,607 places up

    Add a tap-to-call phone link.

    81 pages, 80 of them under /news/

    See the pages
    • /
    • /news/a-look-at-the-2019-immersive-storytelling-festival-at-ona19
    • /news/a-practical-newsroom-guide-to-artificial-intelligence
    • /news/a-roundtable-discussion-on-the-latest-in-ai-innovation
    • /news/an-editorial-ai-hybrid-approach-to-journalism
    • /news/announcing-brian-duff-as-program-manager
    • /news/are-you-really-covering-your-whole-community-and-ways-you-can-make-sure-you-are
    • /news/build-a-visual-first-strategy-for-immediate-audience-engagement
    • /news/building-an-independent-yet-interdependent-news-ecosystem
    • /news/case-study-building-ai-literacy-at-canadas-national-public-broadcaster-radio-canada
    • and 71 more in the copied plan
  2. 2

    Show when guides were updated

    +4 points, to 74

    Show when the guide was last updated, and set dateModified in its schema.

    80 pages under /news/

    See the pages
    • /news/a-look-at-the-2019-immersive-storytelling-festival-at-ona19
    • /news/a-practical-newsroom-guide-to-artificial-intelligence
    • /news/a-roundtable-discussion-on-the-latest-in-ai-innovation
    • /news/an-editorial-ai-hybrid-approach-to-journalism
    • /news/announcing-brian-duff-as-program-manager
    • /news/are-you-really-covering-your-whole-community-and-ways-you-can-make-sure-you-are
    • /news/build-a-visual-first-strategy-for-immediate-audience-engagement
    • /news/building-an-independent-yet-interdependent-news-ecosystem
    • /news/case-study-building-ai-literacy-at-canadas-national-public-broadcaster-radio-canada
    • /news/case-study-djinn-an-ai-powered-data-journalism-interface
    • and 70 more in the copied plan
  3. 3

    Add structured data

    +3 points, to 77, and into the top 50%

    Add valid JSON-LD that says what the page is.

    81 pages, 80 of them under /news/

    See the pages
    • /
    • /news/a-look-at-the-2019-immersive-storytelling-festival-at-ona19
    • /news/a-practical-newsroom-guide-to-artificial-intelligence
    • /news/a-roundtable-discussion-on-the-latest-in-ai-innovation
    • /news/an-editorial-ai-hybrid-approach-to-journalism
    • /news/announcing-brian-duff-as-program-manager
    • /news/are-you-really-covering-your-whole-community-and-ways-you-can-make-sure-you-are
    • /news/build-a-visual-first-strategy-for-immediate-audience-engagement
    • /news/building-an-independent-yet-interdependent-news-ecosystem
    • /news/case-study-building-ai-literacy-at-canadas-national-public-broadcaster-radio-canada
    • and 71 more in the copied plan
  4. 4

    Answer the first question right under it

    +3 points, to 80

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    80 pages under /news/

    See the pages
    • /news/a-look-at-the-2019-immersive-storytelling-festival-at-ona19
    • /news/a-practical-newsroom-guide-to-artificial-intelligence
    • /news/a-roundtable-discussion-on-the-latest-in-ai-innovation
    • /news/an-editorial-ai-hybrid-approach-to-journalism
    • /news/announcing-brian-duff-as-program-manager
    • /news/are-you-really-covering-your-whole-community-and-ways-you-can-make-sure-you-are
    • /news/build-a-visual-first-strategy-for-immediate-audience-engagement
    • /news/building-an-independent-yet-interdependent-news-ecosystem
    • /news/case-study-building-ai-literacy-at-canadas-national-public-broadcaster-radio-canada
    • /news/case-study-djinn-an-ai-powered-data-journalism-interface
    • and 70 more in the copied plan
  5. 5

    Name the publisher

    +2 points, to 82

    Name the author or publisher in the Article schema.

    80 pages under /news/

    See the pages
    • /news/a-look-at-the-2019-immersive-storytelling-festival-at-ona19
    • /news/a-practical-newsroom-guide-to-artificial-intelligence
    • /news/a-roundtable-discussion-on-the-latest-in-ai-innovation
    • /news/an-editorial-ai-hybrid-approach-to-journalism
    • /news/announcing-brian-duff-as-program-manager
    • /news/are-you-really-covering-your-whole-community-and-ways-you-can-make-sure-you-are
    • /news/build-a-visual-first-strategy-for-immediate-audience-engagement
    • /news/building-an-independent-yet-interdependent-news-ecosystem
    • /news/case-study-building-ai-literacy-at-canadas-national-public-broadcaster-radio-canada
    • /news/case-study-djinn-an-ai-powered-data-journalism-interface
    • and 70 more in the copied plan
  6. 6

    Match structured data to the page

    +3 points, to 85

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    81 pages, 80 of them under /news/

    See the pages
    • /
    • /news/a-look-at-the-2019-immersive-storytelling-festival-at-ona19
    • /news/a-practical-newsroom-guide-to-artificial-intelligence
    • /news/a-roundtable-discussion-on-the-latest-in-ai-innovation
    • /news/an-editorial-ai-hybrid-approach-to-journalism
    • /news/announcing-brian-duff-as-program-manager
    • /news/are-you-really-covering-your-whole-community-and-ways-you-can-make-sure-you-are
    • /news/build-a-visual-first-strategy-for-immediate-audience-engagement
    • /news/building-an-independent-yet-interdependent-news-ecosystem
    • /news/case-study-building-ai-literacy-at-canadas-national-public-broadcaster-radio-canada
    • and 71 more in the copied plan
  7. 7

    Phrase headings as questions

    +2 points, to 87

    Phrase at least one heading as the question a person would ask.

    80 pages under /news/

    See the pages
    • /news/a-look-at-the-2019-immersive-storytelling-festival-at-ona19
    • /news/a-practical-newsroom-guide-to-artificial-intelligence
    • /news/a-roundtable-discussion-on-the-latest-in-ai-innovation
    • /news/an-editorial-ai-hybrid-approach-to-journalism
    • /news/announcing-brian-duff-as-program-manager
    • /news/are-you-really-covering-your-whole-community-and-ways-you-can-make-sure-you-are
    • /news/build-a-visual-first-strategy-for-immediate-audience-engagement
    • /news/building-an-independent-yet-interdependent-news-ecosystem
    • /news/case-study-building-ai-literacy-at-canadas-national-public-broadcaster-radio-canada
    • /news/case-study-djinn-an-ai-powered-data-journalism-interface
    • and 70 more in the copied plan
  8. 8

    Put figures in tables

    +1 point, to 88

    Where the guide compares options or gives figures, put them in a table.

    77 pages under /news/

    See the pages
    • /news/a-look-at-the-2019-immersive-storytelling-festival-at-ona19
    • /news/a-practical-newsroom-guide-to-artificial-intelligence
    • /news/a-roundtable-discussion-on-the-latest-in-ai-innovation
    • /news/an-editorial-ai-hybrid-approach-to-journalism
    • /news/announcing-brian-duff-as-program-manager
    • /news/are-you-really-covering-your-whole-community-and-ways-you-can-make-sure-you-are
    • /news/build-a-visual-first-strategy-for-immediate-audience-engagement
    • /news/building-an-independent-yet-interdependent-news-ecosystem
    • /news/case-study-building-ai-literacy-at-canadas-national-public-broadcaster-radio-canada
    • /news/case-study-djinn-an-ai-powered-data-journalism-interface
    • and 67 more in the copied plan
  9. 9

    Show sources on guides

    +2 points, to 90

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    27 pages under /news/

    See the pages
    • /news/a-roundtable-discussion-on-the-latest-in-ai-innovation
    • /news/announcing-brian-duff-as-program-manager
    • /news/case-study-djinn-an-ai-powered-data-journalism-interface
    • /news/digital-safety-snacks-episode-1-dedoxing-yourself-part-i
    • /news/digital-safety-snacks-episode-2-dedoxing-yourself-part-ii
    • /news/digital-safety-snacks-episode-6-secure-your-facebook-account
    • /news/digital-safety-snacks-series
    • /news/digital-safety-snacks-series-cell-phone-hygiene-you-going-to-call-your-mother-with-that-phone
    • /news/digital-safety-snacks-series-secure-your-insta-and-linkedin-accounts-yep-those-too
    • /news/equity-in-publishing-black-publishers-session
    • and 17 more in the copied plan
  10. 10

    Link straight to the final address

    +1 point, to 91

    Point links and the sitemap at the final address, not at one that redirects.

    80 pages under /news/

    See the pages
    • /news/a-look-at-the-2019-immersive-storytelling-festival-at-ona19
    • /news/a-practical-newsroom-guide-to-artificial-intelligence
    • /news/a-roundtable-discussion-on-the-latest-in-ai-innovation
    • /news/an-editorial-ai-hybrid-approach-to-journalism
    • /news/announcing-brian-duff-as-program-manager
    • /news/are-you-really-covering-your-whole-community-and-ways-you-can-make-sure-you-are
    • /news/build-a-visual-first-strategy-for-immediate-audience-engagement
    • /news/building-an-independent-yet-interdependent-news-ecosystem
    • /news/case-study-building-ai-literacy-at-canadas-national-public-broadcaster-radio-canada
    • /news/case-study-djinn-an-ai-powered-data-journalism-interface
    • and 70 more in the copied plan
  11. 11

    Fix pages that fail to load

    +2 points, to 93

    Fix or remove the link. Every linked page should return 200.

    19 pages, 14 of them under /news/

    See the pages
    • /Error
    • /news/a-peek-into-ap%C3%A2%E2%82%AC%E2%84%A2s-interactive-machinery
    • /news/beyond-twitter-and-meta-what%C3%A2%E2%82%AC%E2%84%A2s-next-for-social-media
    • /news/clips-or-it-didn%C3%A2%E2%82%AC%E2%84%A2t-happen-%C3%A2%E2%82%AC%E2%80%9D-delivering-the-news-with-viral-video
    • /news/covid-19-misinformation-playbook-2023-%C3%A2%E2%82%AC%E2%80%9C-ona-resources-center
    • /news/digital-safety-snacks-episode-3-anti-hackathon-part-i-what%C3%A2%E2%82%AC%E2%84%A2s-a-factor-and-why-are-there-2
    • /news/digital-safety-snacks-episode-4-anti-hackathon-part-ii-nope-your-birthday%C3%A2%E2%82%AC%E2%84%A2s-not-a-good-password
    • /news/digital-safety-snacks-episode-5-secure-your-twitter-account-don%C3%A2%E2%82%AC%E2%84%A2t-leave-it-to-fate
    • /news/even-if-web3-is-full-of-scams-the-part-that-isn%C3%A2%E2%82%AC%E2%84%A2t-might-just-change-everything
    • /news/how-to-build-your-own-interactive-data-story-%C3%A2%E2%82%AC%E2%80%9D-and-master-scrollytelling-without-coding
    • and 9 more in the copied plan
  12. 12

    Add depth to thin pages

    +1 point, to 94

    Add true, specific detail until the page covers its subject.

    39 pages under /news/

    See the pages
    • /news/a-roundtable-discussion-on-the-latest-in-ai-innovation
    • /news/are-you-really-covering-your-whole-community-and-ways-you-can-make-sure-you-are
    • /news/build-a-visual-first-strategy-for-immediate-audience-engagement
    • /news/building-an-independent-yet-interdependent-news-ecosystem
    • /news/digital-safety-snacks-episode-1-dedoxing-yourself-part-i
    • /news/digital-safety-snacks-episode-2-dedoxing-yourself-part-ii
    • /news/digital-safety-snacks-episode-6-secure-your-facebook-account
    • /news/digital-safety-snacks-series-cell-phone-hygiene-you-going-to-call-your-mother-with-that-phone
    • /news/digital-safety-snacks-series-secure-your-insta-and-linkedin-accounts-yep-those-too
    • /news/equity-in-publishing-black-publishers-session
    • and 29 more in the copied plan
  13. 13

    Fix description lengths

    +1 point, to 95

    Write a meta description of 70 to 165 characters that summarizes the page.

    41 pages, 40 of them under /news/

    See the pages
    • /
    • /news/a-roundtable-discussion-on-the-latest-in-ai-innovation
    • /news/are-you-really-covering-your-whole-community-and-ways-you-can-make-sure-you-are
    • /news/build-a-visual-first-strategy-for-immediate-audience-engagement
    • /news/building-an-independent-yet-interdependent-news-ecosystem
    • /news/case-study-building-ai-literacy-at-canadas-national-public-broadcaster-radio-canada
    • /news/case-study-djinn-an-ai-powered-data-journalism-interface
    • /news/case-study-enhancing-fact-checking-with-ai-at-der-spiegel
    • /news/case-study-how-bayerischer-rundfunk-used-modular-journalism-to-personalize-radio-news-based-on-loca
    • /news/case-study-how-hearst-newspapers-built-an-ai-powered-slack-based-tool-to-help-with-digital-content
    • and 31 more in the copied plan
  14. 14

    Describe images

    +1 point, to 96

    Describe every content image in its alt text.

    41 pages under /news/

    See the pages
    • /news/a-roundtable-discussion-on-the-latest-in-ai-innovation
    • /news/case-study-building-ai-literacy-at-canadas-national-public-broadcaster-radio-canada
    • /news/case-study-djinn-an-ai-powered-data-journalism-interface
    • /news/case-study-enhancing-fact-checking-with-ai-at-der-spiegel
    • /news/case-study-how-bayerischer-rundfunk-used-modular-journalism-to-personalize-radio-news-based-on-loca
    • /news/case-study-how-hearst-newspapers-built-an-ai-powered-slack-based-tool-to-help-with-digital-content
    • /news/case-study-swedens-aftonbladet-built-ai-driven-editorial-tools-and-an-election-chatbot
    • /news/case-study-the-citys-ai-powered-coverage-audit-and-navigation-tool
    • /news/case-study-using-ai-to-analyze-open-source-intelligence-in-ukraine-war-reporting
    • /news/equity-in-publishing-black-publishers-session
    • and 31 more in the copied plan
  15. 15

    Set a share image

    +1 point, to 97

    Set og:image so links to the page carry a picture.

    81 pages, 80 of them under /news/

    See the pages
    • /
    • /news/a-look-at-the-2019-immersive-storytelling-festival-at-ona19
    • /news/a-practical-newsroom-guide-to-artificial-intelligence
    • /news/a-roundtable-discussion-on-the-latest-in-ai-innovation
    • /news/an-editorial-ai-hybrid-approach-to-journalism
    • /news/announcing-brian-duff-as-program-manager
    • /news/are-you-really-covering-your-whole-community-and-ways-you-can-make-sure-you-are
    • /news/build-a-visual-first-strategy-for-immediate-audience-engagement
    • /news/building-an-independent-yet-interdependent-news-ecosystem
    • /news/case-study-building-ai-literacy-at-canadas-national-public-broadcaster-radio-canada
    • and 71 more in the copied plan
  16. 16

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    80 pages under /news/

    See the pages
    • /news/a-look-at-the-2019-immersive-storytelling-festival-at-ona19
    • /news/a-practical-newsroom-guide-to-artificial-intelligence
    • /news/a-roundtable-discussion-on-the-latest-in-ai-innovation
    • /news/an-editorial-ai-hybrid-approach-to-journalism
    • /news/announcing-brian-duff-as-program-manager
    • /news/are-you-really-covering-your-whole-community-and-ways-you-can-make-sure-you-are
    • /news/build-a-visual-first-strategy-for-immediate-audience-engagement
    • /news/building-an-independent-yet-interdependent-news-ecosystem
    • /news/case-study-building-ai-literacy-at-canadas-national-public-broadcaster-radio-canada
    • /news/case-study-djinn-an-ai-powered-data-journalism-interface
    • and 70 more in the copied plan
  17. 17

    Bring deep pages closer to home

    +1 point, to 98

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    29 pages under /news/

    See the pages
    • /news/announcing-brian-duff-as-program-manager
    • /news/case-study-building-ai-literacy-at-canadas-national-public-broadcaster-radio-canada
    • /news/case-study-djinn-an-ai-powered-data-journalism-interface
    • /news/case-study-enhancing-fact-checking-with-ai-at-der-spiegel
    • /news/case-study-how-bayerischer-rundfunk-used-modular-journalism-to-personalize-radio-news-based-on-loca
    • /news/case-study-how-hearst-newspapers-built-an-ai-powered-slack-based-tool-to-help-with-digital-content
    • /news/case-study-how-the-times-of-india-brings-real-time-personalization-to-1500-daily-news-stories
    • /news/case-study-swedens-aftonbladet-built-ai-driven-editorial-tools-and-an-election-chatbot
    • /news/case-study-the-citys-ai-powered-coverage-audit-and-navigation-tool
    • /news/case-study-transforming-workflows-with-ai-at-zamaneh-media
    • and 19 more in the copied plan
  18. 18

    Replace unsupported sales claims

    +1 point, to 99

    Replace the sales claim with a fact that can be checked.

    7 pages under /news/

    See the pages
    • /news/a-look-at-the-2019-immersive-storytelling-festival-at-ona19
    • /news/featured-at-ona26-defunded-not-defeated-reimagining-the-public-media-model
    • /news/finding-mining-and-exploiting-data
    • /news/newsletters-as-product-and-journalism
    • /news/state-of-affairs-the-impact-of-state-level-investigative-journalism
    • /news/staying-ahead-of-the-curve-top-trends-influencing-the-digital-publishing-industry
    • /news/what-should-we-say-new-research-on-ai-disclosures-in-journalism
  19. 19

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  20. 20

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  21. 21

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    28 pages under /news/

    See the pages
    • /news/are-you-really-covering-your-whole-community-and-ways-you-can-make-sure-you-are
    • /news/case-study-building-ai-literacy-at-canadas-national-public-broadcaster-radio-canada
    • /news/case-study-how-bayerischer-rundfunk-used-modular-journalism-to-personalize-radio-news-based-on-loca
    • /news/case-study-how-hearst-newspapers-built-an-ai-powered-slack-based-tool-to-help-with-digital-content
    • /news/case-study-how-the-times-of-india-brings-real-time-personalization-to-1500-daily-news-stories
    • /news/case-study-swedens-aftonbladet-built-ai-driven-editorial-tools-and-an-election-chatbot
    • /news/case-study-the-citys-ai-powered-coverage-audit-and-navigation-tool
    • /news/case-study-using-ai-to-analyze-open-source-intelligence-in-ukraine-war-reporting
    • /news/digital-safety-snacks-series-cell-phone-hygiene-you-going-to-call-your-mother-with-that-phone
    • /news/digital-safety-snacks-series-secure-your-insta-and-linkedin-accounts-yep-those-too
    • and 18 more in the copied plan
  22. 22

    Add real images to content

    +1 point, to 100, and full marks

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    26 pages under /news/

    See the pages
    • /news/a-practical-newsroom-guide-to-artificial-intelligence
    • /news/an-editorial-ai-hybrid-approach-to-journalism
    • /news/are-you-really-covering-your-whole-community-and-ways-you-can-make-sure-you-are
    • /news/build-a-visual-first-strategy-for-immediate-audience-engagement
    • /news/building-an-independent-yet-interdependent-news-ecosystem
    • /news/climate-is-the-everything-story
    • /news/common-ground-a-social-newsgathering-ethics-code-from-ona
    • /news/digital-safety-snacks-episode-1-dedoxing-yourself-part-i
    • /news/digital-safety-snacks-episode-2-dedoxing-yourself-part-ii
    • /news/digital-safety-snacks-episode-6-secure-your-facebook-account
    • and 16 more in the copied plan
1 more, to tidy up after 100
  1. 23

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    The home page

What else the read found

Half its pages start answering within 679 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /news/state-of-affairs-the-impact-of-state-level-investigative-journalism1.2 s
  • /news/common-ground-a-social-newsgathering-ethics-code-from-ona1.0 s
  • /news/social-newsgathering-charting-an-ethical-course1.0 s
  • /news/powering-trusted-news-with-ai-navigating-the-present-and-shaping-the-future998 ms
  • /news/a-roundtable-discussion-on-the-latest-in-ai-innovation995 ms

Fastest: /, 126 ms. Heaviest: /news/a-look-at-the-2019-immersive-storytelling-festival-at-ona19, 41 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • CloudflareHosting
  • Cloudflare Web AnalyticsAnalytics
  • MailchimpMarketing
  • Font AwesomeFonts
pages with strong signs
2
hidden characters
1
chat, markdown or placeholders left in
2
dashes per 1,000 words
1.5
  • /news/welcome-to-the-new-ona-website markdown never turned into formatting
  • /news/a-look-at-the-2019-immersive-storytelling-festival-at-ona19 hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 6: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /Error passes every rule1 page
  • /news/ 80 fail a rule. Worst: /news/digital-safety-snacks-series-cell-phone-hygiene-you-going-to-call-your-mother-with-that-phone, 16 rules94 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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Fix journalists.org with your agent

Your agent makes the fixes. mttr checks each one. Free.

In the site’s repositorynpx skills add subinternal/mttr
Then tell your agentCheck journalists.org with mttr and fix what’s worth the most.

Claude Code, Codex, Cursor or any agent that reads AGENTS.md.

Claude Code, onceclaude mcp add --transport http mttr https://mttr.si/mcp
It needs a free key
Another agent
Read it againChanged something? A site is read at most once every ten minutes.