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katzbuilders.com, read 2 days ago. Back to the report

75 to 100 in 12 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7575 nownow841top 50%8829139349559669779889899810991110012full marks

Now #146,916 of 263,590Step 1 top 50%Step 12 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a way to get in touch

    +9 points, to 84, and #70,819, 76,097 places up, and into the top 50%

    Give the page a form or a clear link to request a quote or get in touch.

    21 pages

    See the pages
    • /
    • /2020/02/12/joel-katz-of-katz-builders-in-austin-tx-receives-2019-ted-schlossman-lifetime-achievement-award
    • /2020/08/18/recognized-for-excellence
    • /about-us
    • /about-us/awards
    • /about-us/faqs
    • /about-us/team
    • /additions-and-expansions
    • /author/lucy
    • /category/uncategorized
    • and 11 more in the copied plan
  2. 2

    Use one main heading

    +4 points, to 88

    Give the page exactly one h1 that says what it is about.

    17 pages

    See the pages
    • /
    • /about-us
    • /about-us/awards
    • /about-us/faqs
    • /about-us/team
    • /additions-and-expansions
    • /contact-contact-2
    • /custom-homes
    • /design-build-firm
    • /gallery
    • and 7 more in the copied plan
  3. 3

    Describe images

    +3 points, to 91

    Describe every content image in its alt text.

    21 pages

    See the pages
    • /
    • /2020/02/12/joel-katz-of-katz-builders-in-austin-tx-receives-2019-ted-schlossman-lifetime-achievement-award
    • /2020/08/18/recognized-for-excellence
    • /about-us
    • /about-us/awards
    • /about-us/faqs
    • /about-us/team
    • /additions-and-expansions
    • /author/lucy
    • /category/uncategorized
    • and 11 more in the copied plan
  4. 4

    Fix title lengths

    +2 points, to 93

    Write a title of 15 to 65 characters that leads with what the page covers.

    17 pages

    See the pages
    • /
    • /2020/02/12/joel-katz-of-katz-builders-in-austin-tx-receives-2019-ted-schlossman-lifetime-achievement-award
    • /about-us
    • /about-us/awards
    • /about-us/faqs
    • /about-us/team
    • /additions-and-expansions
    • /custom-homes
    • /design-build-firm
    • /gallery
    • and 7 more in the copied plan
  5. 5

    Fix description lengths

    +2 points, to 95

    Write a meta description of 70 to 165 characters that summarizes the page.

    11 pages

    See the pages
    • /
    • /2020/02/12/joel-katz-of-katz-builders-in-austin-tx-receives-2019-ted-schlossman-lifetime-achievement-award
    • /2020/08/18/recognized-for-excellence
    • /author/lucy
    • /category/uncategorized
    • /contact-contact-2
    • /gallery
    • /news-info
    • /process
    • /testimonials
    • and 1 more in the copied plan
  6. 6

    Link straight to the final address

    +1 point, to 96

    Point links and the sitemap at the final address, not at one that redirects.

    20 pages

    See the pages
    • /2020/02/12/joel-katz-of-katz-builders-in-austin-tx-receives-2019-ted-schlossman-lifetime-achievement-award
    • /2020/08/18/recognized-for-excellence
    • /about-us
    • /about-us/awards
    • /about-us/faqs
    • /about-us/team
    • /additions-and-expansions
    • /author/lucy
    • /category/uncategorized
    • /contact-contact-2
    • and 10 more in the copied plan
  7. 7

    Answer the first question right under it

    +1 point, to 97

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    2 pages

    See the pages
    • /2020/02/12/joel-katz-of-katz-builders-in-austin-tx-receives-2019-ted-schlossman-lifetime-achievement-award
    • /2020/08/18/recognized-for-excellence
  8. 8

    Phrase headings as questions

    +1 point, to 98

    Phrase at least one heading as the question a person would ask.

    2 pages

    See the pages
    • /2020/02/12/joel-katz-of-katz-builders-in-austin-tx-receives-2019-ted-schlossman-lifetime-achievement-award
    • /2020/08/18/recognized-for-excellence
  9. 9

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    2 pages

    See the pages
    • /2020/02/12/joel-katz-of-katz-builders-in-austin-tx-receives-2019-ted-schlossman-lifetime-achievement-award
    • /2020/08/18/recognized-for-excellence
  10. 10

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    2 pages

    See the pages
    • /2020/02/12/joel-katz-of-katz-builders-in-austin-tx-receives-2019-ted-schlossman-lifetime-achievement-award
    • /2020/08/18/recognized-for-excellence
  11. 11

    Set a share image

    +1 point, to 99

    Set og:image so links to the page carry a picture.

    7 pages

    See the pages
    • /about-us
    • /about-us/faqs
    • /category/uncategorized
    • /get-a-quote
    • /news-info
    • /testimonials
    • /video-gallery
  12. 12

    Replace unsupported sales claims

    +1 point, to 100, and full marks

    Replace the sales claim with a fact that can be checked.

    3 pages

    See the pages
    • /about-us/team
    • /custom-homes
    • /kitchen-bathroom-remodeling
2 more, to tidy up after 100
  1. 13

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  2. 14

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

What else the read found

Half its pages start answering within 16 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /additions-and-expansions130 ms
  • /about-us/team114 ms
  • /about-us/awards112 ms
  • /news-info78 ms
  • /testimonials76 ms

Fastest: /author/lucy, 2 ms. Heaviest: the home page, 33 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • nginxServer
  • Google AnalyticsAnalytics
  • Google reCAPTCHALibrary
  • jQueryLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: a Local business named Katz Builders Inc.. mttr does not check the profiles it names.

  • FacebookKatz-Builders-Inc-Custom-Builders-Remodelers-572477519565684
  • Instagramkatzbuildersatx
  • BBBkatz-builders-inc-in-austin-tx-43366
pages with strong signs
2
hidden characters
3
chat, markdown or placeholders left in
0
dashes per 1,000 words
6.7
  • /custom-homes hidden characters a reader cannot see
  • /contact-contact-2 hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Add a way to get in touch, Use one main heading and Fix description lengths1 page
  • /news-info fails 7: Add a way to get in touch, Use one main heading and Fix description lengths1 page
  • /testimonials fails 7: Add a way to get in touch, Use one main heading and Fix description lengths1 page
  • /video-gallery fails 7: Add a way to get in touch, Use one main heading and Fix description lengths1 page
  • /about-us fails 6: Add a way to get in touch, Use one main heading and Describe images1 page
  • /custom-homes fails 6: Add a way to get in touch, Use one main heading and Describe images1 page
  • /gallery fails 6: Add a way to get in touch, Use one main heading and Fix description lengths1 page
  • /get-a-quote fails 6: Add a way to get in touch, Use one main heading and Describe images1 page
  • /kitchen-bathroom-remodeling fails 6: Add a way to get in touch, Use one main heading and Describe images1 page
  • /process fails 6: Add a way to get in touch, Use one main heading and Fix description lengths1 page
  • /additions-and-expansions fails 5: Add a way to get in touch, Use one main heading and Describe images1 page
  • /contact-contact-2 fails 5: Add a way to get in touch, Use one main heading and Fix description lengths1 page

And 6 more parts of the site.

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