- Middle site
- 91
- Behind by
- 14
Worth the mostAllow pages to be indexed+4
Top 50%of the 264,282 sites mttr has read, at #81,315
It scores 83.
A score says pages are well formed. It does not say an assistant cites the site.
83 now87 with itTop 25% from 85
#81,315to#46,83634,479 places up9 of its 25 pages fail it. 5 in 6 ranked sites pass it.
2 points take it into the top quarter.
8,788 sites score 83. A tie goes to the site with faster, leaner pages that say more and keep improving.
1 fix. Top 25% starts at 85.
Each stage against the middle site. It trails on Access and Trust.
Worth the mostAllow pages to be indexed+4
Worth the mostDescribe images+3
Worth the mostShow when guides were updated+1
Full marks2 in 7 ranked sites have them
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
16 fixes. The first 15 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
It reads mostly as trades and home services. 4 changes would make it plainer.
Trades and home servicesIt says it is in Overland Park.
Its pages read only partly as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
On kcbuiltdecks.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
The title and the first heading share no word that says what the site does: “Decking Kansas City | Home | KC Built” and “Endless Possibilities, Creative Architecture, Quality in Every Detail”.
On kcbuiltdecks.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Trades and home services.
The site is in Overland Park, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
On kcbuiltdecks.com, name Overland Park in the home page title or first sentence, and in the description, where it reads naturally.
Its home page declares no business or organization type, so a machine has to guess what it is.
On kcbuiltdecks.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Trades and home services), with its name, address, phone and sameAs links to its own profiles.
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.