- Middle site
- 91
- Behind by
- 19
Worth the mostSet each page's canonical address+6
ketto.com
55 of 100ahead of 11% of the sites mttr has read
Its strongest stage is Trust, at 100 against the middle site's 98. 4 fixes, 27 points, take it to 82, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
4 fixes, 143,812 places up
- 55Now#232,013
- 63Add a way to get in touch#207,173
- 70Add structured data#176,736
- 76Set each page's canonical address#138,607
- 82Add a tap-to-call link#88,201
The top half of every site starts at 77.
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The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Down 4,359 places since Oct 18, from #229,175. 22 points take it into the top half.
Beside it on the board
- #233,532mortgagehippo.com55
- #233,533nova-the-proot.neocities.org55
- #233,534ketto.com55
- #233,535thesummitleague.org55
- #233,536takesendship.com55
3,320 sites score 55. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Act.
- Middle site
- 59
- Behind by
- 29
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Behind by
- 53
Worth the mostAdd a way to get in touch+8
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page81336% below typical
Words a page362394About typical
Rules failing somewhere16142 more than typical
Half its pages answer in170 ms210 ms19% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
16 fixes. The first 9 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 8 points26,361 places up
Add a way to get in touchAct89 of 1001 in 2
Worth 7 points22,907 places up
Add structured dataUnderstand96 of 1001 in 3
Worth 6 points each19,859 places up each
Set each page's canonical addressAccess96 of 1002 in 5
Add a tap-to-call linkAct96 of 1001 in 3
Worth 5 points16,725 places up
Use one main headingUnderstand96 of 1001 in 4
Worth 3 points each10,616 places up each
Fix description lengthsUnderstand96 of 1001 in 11
Describe imagesUnderstand81 of 1002 in 7
Worth 2 points each7,902 places up each
Bring deep pages closer to homeAccess57 of 1006 in 7
Set a share imageUnderstand96 of 1002 in 7
Show 7 more fixes
Worth 1 point4,359 places up
Fix pages that fail to loadAccess4 of 1003 in 4
Worth under a point each
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Match structured data to the pageUnderstand1 of 1003 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Fix title lengthsUnderstand11 of 1001 in 6
Link straight to the final addressAccess12 of 1001 in 2
How AI reads this site
It reads closest to agencies and studios, but only loosely. 4 changes would make it plainer.
It reads as
Agencies and studios
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Agencies and studios
- Hotels and travel
- Schools and courses
What an assistant reads first
Home pageWhat it says
Title�u�P�b�g�R���v���l�C�x���g(���l��������A�R�X�v���C�x���g)���T�C�g
DescriptionNone in the HTML
First headingNone in the HTML
OpeningNone in the HTML
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Agencies and studios. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On ketto.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Agencies and studios. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On ketto.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Agencies and studios.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On ketto.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On ketto.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Agencies and studios), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.