- Middle site
- 91
- Behind by
- 10
Worth the mostSet each page's canonical address+5
keystonemasonry.biz
70 of 100ahead of 31% of the sites mttr has read
Its strongest stage is Trust, at 99 against the middle site's 98. 1 fix, 7 points, take it to 77, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 45,772 places up
- 70Now#176,737
- 77Add structured data#130,965
The top half of every site starts at 77. The middle site in Yelm, WA scores 85.
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EmailWrite the email
Where it ranks
7 points take it into the top half.
Beside it on the board
- #180,138tat-test.com70
- #180,139joshstumpenhorst.com70
- #180,140keystonemasonry.biz70
- #180,141alamoranchcabinets.com70
- #180,142shipitbuddy.com70
5,089 sites score 70. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Yelm, WA
- #1ndbrickpavers.com100
- #2yelmchimneysweep.us88
- #3mdconstructionsewer.com85
- #5keystonemasonry.biz70
The middle site in Yelm, WA scores 85.
Where it stands
Each stage against the middle site. It trails on Access and Understand.
- Middle site
- 59
- Behind by
- 14
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 1
Worth the mostLink to your profiles+1
- Middle site
- 57
- Ahead by
- 1
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read984454 more than typical
Links a page22131.7× typical
Words a page16639458% below typical
Rules failing somewhere1514About typical
Half its pages answer in491 ms210 ms134% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
15 fixes. The first 8 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points each49,175 places up each
Add structured dataUnderstand98 of 981 in 3
Add a tap-to-call linkAct97 of 981 in 3
Worth 5 points34,024 places up
Set each page's canonical addressAccess72 of 982 in 5
Worth 4 points27,061 places up
Fix description lengthsUnderstand98 of 981 in 11
Worth 3 points20,558 places up
Describe imagesUnderstand79 of 982 in 7
Worth 2 points each14,516 places up each
Set a share imageUnderstand98 of 982 in 7
Fix title lengthsUnderstand37 of 981 in 6
Bring deep pages closer to homeAccess27 of 986 in 7
Show 7 more fixes
Worth 1 point each8,720 places up each
Link to orphaned pagesAccessAbout the whole site3 in 4
Link to your profilesTrustAbout the whole site4 in 7
Link straight to the final addressAccess25 of 981 in 2
Replace unsupported sales claimsTrust1 of 982 in 3
Worth under a point each
Match structured data to the pageUnderstand1 of 983 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Use one main headingUnderstand1 of 981 in 4
How AI reads this site
It reads closest to agencies and studios, but only loosely. 4 changes would make it plainer.
It reads as
Agencies and studiosIt says it is in Yelm.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Agencies and studios
- Trades and home services
- Nonprofits and charities
What an assistant reads first
Home pageWhat it says
TitleKeystone Masonry, Inc. – Quality Ingrained Through Tradition
DescriptionNone in the HTML
First headingKeystone Masonry, Inc.
Opening10,000 YEAR OLD CRAFT. HUNDREDS OF YEARS EXPERIENCE.
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Agencies and studios. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On keystonemasonry.biz, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Agencies and studios. Keep the title under 60 characters and lead with the service, not the name.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On keystonemasonry.biz, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Yelm in the first words
The site is in Yelm, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On keystonemasonry.biz, name Yelm in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On keystonemasonry.biz, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Agencies and studios), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Gemini cites 3 sites, not this site
mttr picked the question from keystonemasonry.biz’s home page and asked it as a person would.
What are the best concrete contractors near Yelm, WA?
Gemini
When looking for concrete contractors in and around Yelm, Washington, several local companies and regional specialists regularly receive strong recommendations for flatwork, foundations, driveways, and decorative concrete.
- 1MD Construction & Sewermdconstructionsewer.com85mttr
- Location Based locally in the Yelm area.
- Services Well-regarded for flatwork, concrete driveways, garage floor replacements, walkways, and…
- Reputation Highly rated by local homeowners for straightforward communication, transparent pricing…
- 2Olympia Concrete Contractorsolympiaconcretecontractors.com94mttr
- Location Serves all of Thurston County, including Yelm, Olympia, Lacey, and Tumwater.
- Services Residential and commercial concrete construction, including driveways, foundations…
- Reputation Known for reliable local craftsmanship and helping clients navigate decorative options…
- 3Lakeside Concrete Pumpinglakesideconcretepumping.com78mttr
- Services Specializes in residential and commercial flat
DoesResidential
- 1
What the cited sites pass that it fails
Fix them from the action plan- Bring deep pages closer to home3 of 3 cited sites pass it; you fail it on 27 pages.
- Link straight to the final address3 of 3 cited sites pass it; you fail it on 25 pages.
- Use one main heading3 of 3 cited sites pass it; you fail it on 1 page.