- Middle site
- 91
- Ahead by
- 5
Worth the mostEach fix here is worth under a point
kitchenconceptsannapolis.com
71 of 100ahead of 34% of the sites mttr has read
Its strongest stage is Access, at 96 against the middle site's 91. 1 fix, 6 points, take it to 77, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 40,450 places up
- 71Now#171,434
- 77Add structured data#130,984
The top half of every site starts at 77. The middle site in Annapolis, MD scores 85.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
6 points take it into the top half.
Beside it on the board
- #172,957a1appliancereaz.com71
- #172,958infinityhomeservices.com71
- #172,959kitchenconceptsannapolis.com71
- #172,960westlawnbeverage.com71
- #172,961treeservicesthornton.com71
5,317 sites score 71. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Annapolis, MD
- #1apgutterguards.com97
- #2perfectplumbingmd.com96
- #3keratsinigreekkitchen.com94
- #52kitchenconceptsannapolis.com71
The middle site in Annapolis, MD scores 85.
Where it stands
Each stage against the middle site. It trails on Understand and Trust.
- Middle site
- 59
- Behind by
- 26
Worth the mostAdd structured data+6
- Middle site
- 98
- Behind by
- 4
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read554411 more than typical
Links a page81339% below typical
Words a page2639493% below typical
Rules failing somewhere261412 more than typical
Half its pages answer in110 ms210 ms48% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
26 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points each41,975 places up each
Add structured dataUnderstand53 of 551 in 3
Add a tap-to-call linkAct53 of 551 in 3
Worth 5 points34,338 places up
Use one main headingUnderstand53 of 551 in 4
Worth 3 points19,866 places up
Fix description lengthsUnderstand53 of 551 in 11
Worth 2 points13,371 places up
Fix title lengthsUnderstand29 of 551 in 6
Show 21 more fixes
Worth 1 point7,323 places up
Set a share imageUnderstand53 of 552 in 7
Worth under a point each
Put the text in the HTMLAccess3 of 552 in 3
Answer the first question right under itUnderstand2 of 551 in 121
Show sources on guidesTrust2 of 551 in 2
Match structured data to the pageUnderstand3 of 553 in 7
Add depth to thin pagesUnderstand3 of 553 in 7
Phrase headings as questionsUnderstand2 of 551 in 10
Show when guides were updatedTrust2 of 553 in 5
Settle on one addressAccessAbout the whole site2 in 3
Link to orphaned pagesAccessAbout the whole site3 in 4
Link to pages from related contentUnderstand2 of 555 in 6
Add lists or tablesUnderstand2 of 551 in 2
Put figures in tablesUnderstand2 of 551 in 28
Add real images to contentUnderstand2 of 552 in 3
Name the publisherTrust2 of 553 in 4
Add breadcrumb dataUnderstand2 of 551 in 2
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Fix pages that fail to loadAccess2 of 553 in 4
Set each page's canonical addressAccess2 of 552 in 5
Describe imagesUnderstand1 of 552 in 7
How AI reads this site
It reads as two things at once, trades and home services and agencies and studios, and neither wins. 5 changes would make it plainer.
It reads as
Trades and home servicesLevel with agencies and studios. It says it is in Annapolis.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Agencies and studios
- Law firms
What an assistant reads first
Home pageWhat it says
TitleKitchen Concepts – Experience the difference it makes to work with knowledgeable and caring designers!
DescriptionNone in the HTML
First headingKitchen Concepts
OpeningWe are a family-owned business specializing in custom kitchen and bath design with over 30 years of experience. We work closely with our customers during the design process to ensure that your kitchen looks beautiful and functions efficiently.
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On kitchenconceptsannapolis.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On kitchenconceptsannapolis.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Annapolis in the first words
The site is in Annapolis, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On kitchenconceptsannapolis.com, name Annapolis in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On kitchenconceptsannapolis.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Trades and home services), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Agencies and studios as well as Trades and home services. Mixed on one page, neither reads plainly.
Agent instructions
On kitchenconceptsannapolis.com, find where the site mixes Trades and home services with Agencies and studios, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.