- Middle site
- 91
- Level with it
Worth the mostLink straight to the final address+2
kitchenin.com
Top 50%of the 264,243 sites mttr has read, at #72,540
It scores 84.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
84 now91 with itTop 25% from 85
#72,540to#20,15152,389 places up39 of its 42 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
1 point takes it into the top quarter.
Beside it on the board
- #72,538thestonegate.com84
- #72,539collaboraoffice.com84
- #72,540kitchenin.com84
- #72,541egressbasementwindows.com84
- #72,542savagepaintingsd.com84
8,616 sites score 84. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 84Now#72,540
- 91Add a tap-to-call linkTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Act.
- Middle site
- 59
- Ahead by
- 21
Worth the mostFix description lengths+3
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Behind by
- 1
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read4244About typical
Links a page141310% above typical
Words a page398394About typical
Rules failing somewhere16142 more than typical
Half its pages answer in187 ms210 ms11% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
16 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points52,389 places up
Add a tap-to-call linkAct39 of 421 in 3
Worth 3 points25,706 places up
Fix description lengthsUnderstand39 of 421 in 11
Worth 2 points each18,118 places up each
Fix title lengthsUnderstand21 of 421 in 6
Link straight to the final addressAccess38 of 421 in 2
Worth 1 point9,927 places up
Fix pages that fail to loadAccess3 of 423 in 4
Show 11 more fixes
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
List your profiles in your structured dataTrustAbout the whole site4 in 5
Match structured data to the pageUnderstand1 of 423 in 7
Add breadcrumb dataUnderstand1 of 421 in 2
Describe imagesUnderstand4 of 422 in 7
Allow pages to be indexedAccess1 of 425 in 6
Add structured dataUnderstand1 of 421 in 3
Add a way to get in touchAct1 of 421 in 2
Set each page's canonical addressAccess1 of 422 in 5
Use one main headingUnderstand1 of 421 in 4
Set a share imageUnderstand1 of 422 in 7
How AI reads this site
It reads as two things at once, online shops and manufacturers and suppliers, and neither wins. 5 changes would make it plainer.
It reads as
Online shopsLevel with manufacturers and suppliers. It says it is an organization in Memphis.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Online shops
- Manufacturers and suppliers
- Software and SaaS
What an assistant reads first
Home pageWhat it says
TitleWelcome to Kraftsman
DescriptionWe are a kitchen appliance brand redefining the boundaries of cooking through disruptive, unconventional mindset. We make products that empower the industry, and inspire a lifestyle where anything is possible for those who dare to dream.
First headingRedefine Modern Kitchen
Opening1. Data based on Kraftsman factory lab tests. The Kraftsman-engineered dough hook achieves up to 1.5x the kneading efficiency of typical market designs.
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Online shops. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On kitchenin.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Online shops. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Welcome to Kraftsman” and “Redefine Modern Kitchen”.
Agent instructions
On kitchenin.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Online shops.
- Rewrite the description
Its description is 237 characters and is cut off in results.
Agent instructions
On kitchenin.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Memphis in the first words
The site is in Memphis, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On kitchenin.com, name Memphis in the home page title or first sentence, and in the description, where it reads naturally.
- Give each kind of work a page of its own
It reads close to Manufacturers and suppliers as well as Online shops. Mixed on one page, neither reads plainly.
Agent instructions
On kitchenin.com, find where the site mixes Online shops with Manufacturers and suppliers, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.