- Middle site
- 91
- Ahead by
- 2
Worth the mostFix pages that fail to load+1
kitchensdirectne.com
Top 50%of the 264,307 sites mttr has read, at #117,104
It scores 79.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
79 now86 with itTop 25% from 85
#117,104to#54,43262,672 places up16 of its 18 pages fail it. 1 in 3 ranked sites pass it.
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The link
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The cardSave the card
EmailWrite the email
Where it ranks
6 points take it into the top quarter.
Beside it on the board
- #117,102showalterroofs.com79
- #117,103courchevel.com79
- #117,104kitchensdirectne.com79
- #117,105gtaappliancerepair.com79
- #117,106goldlaser.net79
8,480 sites score 79. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 79Now#117,104
- 86Add structured dataTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 22
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read184426 fewer than typical
Links a page111313% below typical
Words a page30939422% below typical
Rules failing somewhere1314About typical
Half its pages answer in246 ms210 ms17% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
13 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points62,672 places up
Add structured dataUnderstand16 of 181 in 3
Worth 5 points46,014 places up
Use one main headingUnderstand16 of 181 in 4
Worth 3 points28,605 places up
Fix description lengthsUnderstand14 of 181 in 11
Worth 2 points19,526 places up
Fix title lengthsUnderstand9 of 181 in 6
Worth 1 point each10,856 places up each
Describe imagesUnderstand5 of 182 in 7
Fix pages that fail to loadAccess2 of 183 in 4
Show 7 more fixes
Worth under a point each
Put the text in the HTMLAccess1 of 182 in 3
Link to orphaned pagesAccessAbout the whole site3 in 4
Match structured data to the pageUnderstand1 of 183 in 7
Add depth to thin pagesUnderstand1 of 183 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Set each page's canonical addressAccess1 of 182 in 5
Link straight to the final addressAccess1 of 181 in 2
How AI reads this site
It reads mostly as agencies and studios, and a little like trades and home services. 5 changes would make it plainer.
It reads as
Agencies and studiosIt says it is in Pier Marketplace Narragansett.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Agencies and studios
- Trades and home services
- Law firms
What an assistant reads first
Home pageWhat it says
TitleKD Designers, LLC – Previously Kitchens Direct, Inc.
DescriptionWelcome to KD Designers! How can we help you!?
First headingKD Designers, LLC
OpeningWe are a small, family owned business specializing in kitchen and bathroom design since 1999. We have a great selection of cabinetry and countertops to go with all of your project needs.
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Agencies and studios. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On kitchensdirectne.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Agencies and studios. Keep the title under 60 characters and lead with the service, not the name.
- Rewrite the description
Its description is 46 characters, too few to choose a site by.
Agent instructions
On kitchensdirectne.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Pier Marketplace Narragansett in the first words
The site is in Pier Marketplace Narragansett, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On kitchensdirectne.com, name Pier Marketplace Narragansett in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On kitchensdirectne.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Agencies and studios), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Trades and home services as well as Agencies and studios. Mixed on one page, neither reads plainly.
Agent instructions
On kitchensdirectne.com, find where the site mixes Agencies and studios with Trades and home services, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.