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kochllc.com, read 4 days ago. Back to the report

84 to 99 in 19 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8484 nownow861top 25%8829039149259369379489499510961196129613971497159716981798189919

Now #74,829 of 263,590Step 1 top 25%

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Show sources on guides

    +2 points, to 86, and #54,232, 20,597 places up, and into the top 25%

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    27 pages, 18 of them under /news/

    See the pages
    • /blog/enhancing-your-finishing-process-with-anodizing-equipment
    • /blog/keeping-your-industrial-finishing-systems-in-top-shape-the-importance-of-oven-maintenance
    • /blog/unleashing-the-power-of-electrocoating-systems
    • /case-study/airbus-uk-pfd-installation
    • /case-study/bae-systems-weld-pre-treatment-install
    • /case-study/fox
    • /case-study/greene-lyon
    • /case-study/tenneco-hoist-and-controls-upgrade
    • /case-study/toyota-installation
    • /news/5-benefits-of-automated-powder-coating-systems
    • and 17 more in the copied plan
  2. 2

    Link straight to the final address

    +2 points, to 88

    Point links and the sitemap at the final address, not at one that redirects.

    95 pages

    See the pages
    • /blog/enhancing-your-finishing-process-with-anodizing-equipment
    • /blog/keeping-your-industrial-finishing-systems-in-top-shape-the-importance-of-oven-maintenance
    • /blog/unleashing-the-power-of-electrocoating-systems
    • /careers
    • /case-study/airbus-uk-pfd-installation
    • /case-study/bae-systems-weld-pre-treatment-install
    • /case-study/fox
    • /case-study/greene-lyon
    • /case-study/tenneco-hoist-and-controls-upgrade
    • /case-study/toyota-installation
    • and 85 more in the copied plan
  3. 3

    Answer the first question right under it

    +2 points, to 90

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    37 pages, 28 of them under /news/

    See the pages
    • /blog/enhancing-your-finishing-process-with-anodizing-equipment
    • /blog/keeping-your-industrial-finishing-systems-in-top-shape-the-importance-of-oven-maintenance
    • /blog/unleashing-the-power-of-electrocoating-systems
    • /case-study/airbus-uk-pfd-installation
    • /case-study/bae-systems-weld-pre-treatment-install
    • /case-study/fox
    • /case-study/greene-lyon
    • /case-study/tenneco-hoist-and-controls-upgrade
    • /case-study/toyota-installation
    • /news/5-benefits-of-automated-powder-coating-systems
    • and 27 more in the copied plan
  4. 4

    Phrase headings as questions

    +1 point, to 91

    Phrase at least one heading as the question a person would ask.

    44 pages, 27 of them under /news/

    See the pages
    • /blog/enhancing-your-finishing-process-with-anodizing-equipment
    • /blog/keeping-your-industrial-finishing-systems-in-top-shape-the-importance-of-oven-maintenance
    • /blog/unleashing-the-power-of-electrocoating-systems
    • /case-study/airbus-uk-pfd-installation
    • /case-study/bae-systems-weld-pre-treatment-install
    • /case-study/fox
    • /case-study/greene-lyon
    • /case-study/tenneco-hoist-and-controls-upgrade
    • /case-study/toyota-installation
    • /news/5-benefits-of-automated-powder-coating-systems
    • and 34 more in the copied plan
  5. 5

    Put the text in the HTML

    +1 point, to 92

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    18 pages

    See the pages
    • /
    • /case-study/airbus-uk-pfd-installation
    • /case-study/bae-systems-weld-pre-treatment-install
    • /case-study/fox
    • /case-study/greene-lyon
    • /case-study/tenneco-hoist-and-controls-upgrade
    • /case-study/toyota-installation
    • /services/controls-upgrades
    • /services/project-planning
    • /services/system-audits
    • and 8 more in the copied plan
  6. 6

    Fix title lengths

    +1 point, to 93

    Write a title of 15 to 65 characters that leads with what the page covers.

    40 pages

    See the pages
    • /careers
    • /case-study/fox
    • /case-study/greene-lyon
    • /category/blog
    • /category/news
    • /contact
    • /home/case-studies
    • /home/news
    • /industries
    • /news/anodizing-systems-built-for-high-performance-industrial-applications
    • and 30 more in the copied plan
  7. 7

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  8. 8

    Put figures in tables

    +1 point, to 94

    Where the guide compares options or gives figures, put them in a table.

    38 pages, 29 of them under /news/

    See the pages
    • /blog/enhancing-your-finishing-process-with-anodizing-equipment
    • /blog/keeping-your-industrial-finishing-systems-in-top-shape-the-importance-of-oven-maintenance
    • /blog/unleashing-the-power-of-electrocoating-systems
    • /case-study/airbus-uk-pfd-installation
    • /case-study/bae-systems-weld-pre-treatment-install
    • /case-study/fox
    • /case-study/greene-lyon
    • /case-study/tenneco-hoist-and-controls-upgrade
    • /case-study/toyota-installation
    • /news/5-benefits-of-automated-powder-coating-systems
    • and 28 more in the copied plan
  9. 9

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  10. 10

    Add depth to thin pages

    +1 point, to 95

    Add true, specific detail until the page covers its subject.

    26 pages

    See the pages
    • /
    • /blog/enhancing-your-finishing-process-with-anodizing-equipment
    • /case-study/airbus-uk-pfd-installation
    • /case-study/bae-systems-weld-pre-treatment-install
    • /case-study/fox
    • /case-study/greene-lyon
    • /case-study/tenneco-hoist-and-controls-upgrade
    • /case-study/toyota-installation
    • /news/george-koch-sons-brands-finishing-businesses-to-reflect-combined-corporate-capabilities
    • /news/gks-powder-system-supports-norteks-transition-house-application-process
    • and 16 more in the copied plan
  11. 11

    Add lists or tables

    +1 point, to 96

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    28 pages

    See the pages
    • /blog/enhancing-your-finishing-process-with-anodizing-equipment
    • /blog/keeping-your-industrial-finishing-systems-in-top-shape-the-importance-of-oven-maintenance
    • /case-study/airbus-uk-pfd-installation
    • /case-study/bae-systems-weld-pre-treatment-install
    • /case-study/fox
    • /case-study/greene-lyon
    • /case-study/tenneco-hoist-and-controls-upgrade
    • /case-study/toyota-installation
    • /news/a-qa-with-robert-koch-of-koch-enterprises
    • /news/anodizing-systems-built-for-high-performance-industrial-applications
    • and 18 more in the copied plan
  12. 12

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  13. 13

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    19 pages

    See the pages
    • /case-study/airbus-uk-pfd-installation
    • /case-study/bae-systems-weld-pre-treatment-install
    • /case-study/fox
    • /case-study/greene-lyon
    • /case-study/tenneco-hoist-and-controls-upgrade
    • /case-study/toyota-installation
    • /news/acoustical-doors-used-in-controlled-manufacturing-environments
    • /news/infrastructure-assessment-for-new-and-existing-finishing-systems
    • /news/liquid-coating-systems-for-precision-coverage-on-complex-parts
    • /news/rack-plating-systems-built-for-precision-and-part-protection-in-finishing-lines
    • and 9 more in the copied plan
  14. 14

    Set a share image

    +1 point, to 97

    Set og:image so links to the page carry a picture.

    57 pages

    See the pages
    • /
    • /careers
    • /category/blog
    • /category/blog/page/2
    • /category/news
    • /category/news/page/2
    • /category/news/page/3
    • /category/news/page/4
    • /contact
    • /home/case-studies
    • and 47 more in the copied plan
  15. 15

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    27 pages, 16 of them under /news/

    See the pages
    • /
    • /blog/enhancing-your-finishing-process-with-anodizing-equipment
    • /blog/keeping-your-industrial-finishing-systems-in-top-shape-the-importance-of-oven-maintenance
    • /blog/unleashing-the-power-of-electrocoating-systems
    • /news/5-benefits-of-automated-powder-coating-systems
    • /news/acoustical-doors-used-in-controlled-manufacturing-environments
    • /news/anodizing-systems-built-for-high-performance-industrial-applications
    • /news/design-considerations-for-industrial-wastewater-treatment-systems-in-metal-finishing-operations
    • /news/industrial-curing-oven-requirements-across-aerospace-general-industry-and-heavy-equipment-manufacturing
    • /news/industrial-plating-systems-for-metal-finishing-lines
    • and 17 more in the copied plan
  16. 16

    Link to pages from related content

    Under a point

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    11 pages, 6 of them under /case-study/

    See the pages
    • /case-study/airbus-uk-pfd-installation
    • /case-study/bae-systems-weld-pre-treatment-install
    • /case-study/fox
    • /case-study/greene-lyon
    • /case-study/tenneco-hoist-and-controls-upgrade
    • /case-study/toyota-installation
    • /services/controls-upgrades
    • /services/project-planning
    • /services/system-modifications
    • /services/turnkey-delivery/balance-of-plant
    • and 1 more in the copied plan
  17. 17

    Match structured data to the page

    +1 point, to 98

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    8 pages under /services/

    See the pages
    • /services/controls-upgrades
    • /services/project-planning
    • /services/system-audits
    • /services/system-modifications
    • /services/turnkey-delivery
    • /services/turnkey-delivery/balance-of-plant
    • /services/turnkey-delivery/finishing-equipment-delivery
    • /services/wastewater-treatment-water-reuse
  18. 18

    Describe images

    Under a point

    Describe every content image in its alt text.

    23 pages, 20 of them under /news/

    See the pages
    • /blog/enhancing-your-finishing-process-with-anodizing-equipment
    • /blog/keeping-your-industrial-finishing-systems-in-top-shape-the-importance-of-oven-maintenance
    • /blog/unleashing-the-power-of-electrocoating-systems
    • /news/5-benefits-of-automated-powder-coating-systems
    • /news/a-qa-with-robert-koch-of-koch-enterprises
    • /news/anodizing-systems-built-for-high-performance-industrial-applications
    • /news/beating-the-odds
    • /news/design-considerations-for-industrial-wastewater-treatment-systems-in-metal-finishing-operations
    • /news/electric-solutions-that-support-automated-coating-lines
    • /news/electrocoating-systems-built-for-efficiency-how-compact-coat-ii-reduces-cost-and-footprint
    • and 13 more in the copied plan
  19. 19

    Use one main heading

    +1 point, to 99

    Give the page exactly one h1 that says what it is about.

    8 pages, 6 of them under /category/

    See the pages
    • /category/blog
    • /category/blog/page/2
    • /category/news
    • /category/news/page/2
    • /category/news/page/3
    • /category/news/page/4
    • /our-locations
    • /our-locations/koch-europe
3 more, each worth under a point now
  1. 20

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    6 pages

    See the pages
    • /
    • /our-locations/koch-mexico/acerca-de-koch-mexico
    • and 4 more in the copied plan
  2. 21

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    2 pages

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /our-locations/koch-mexico/acerca-de-koch-mexico
    • and 1 more in the copied plan
  3. 22

    Show when guides were updated

    Under a point

    Show when the guide was last updated, and set dateModified in its schema.

    1 page

    See the pages
    • /news/infrastructure-assessment-for-new-and-existing-finishing-systems

What else the read found

Half its pages start answering within 566 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /news/gks-powder-system-supports-norteks-transition-house-application-process1.2 s
  • /news/infrastructure-assessment-for-new-and-existing-finishing-systems972 ms
  • /case-study/fox907 ms
  • /category/news870 ms
  • /services/wastewater-treatment-water-reuse865 ms

Fastest: /, 69 ms. Heaviest: /our-locations/koch-mexico/acerca-de-koch-mexico, 34 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • WP EngineHosting
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • jQueryLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Koch LLC. mttr does not check the profiles it names.

pages with strong signs
6
hidden characters
10
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.7
  • /news/anodizing-systems-built-for-high-performance-industrial-applications hidden characters a reader cannot see
  • /news/industrial-plating-systems-for-metal-finishing-lines hidden characters a reader cannot see
  • /news/sound-absorption-panels-integrated-into-finishing-system-design hidden characters a reader cannot see
  • /news/design-considerations-for-industrial-wastewater-treatment-systems-in-metal-finishing-operations hidden characters a reader cannot see
  • /news/industrial-curing-oven-requirements-across-aerospace-general-industry-and-heavy-equipment-manufacturing hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Put the text in the HTML, Set each page's canonical address and Add depth to thin pages1 page
  • /our-locations fails 4: Use one main heading, Fix title lengths and Link straight to the final address1 page
  • /careers fails 3: Fix title lengths, Link straight to the final address and Set a share image1 page
  • /contact fails 3: Fix title lengths, Link straight to the final address and Set a share image1 page
  • /industries fails 3: Fix title lengths, Link straight to the final address and Set a share image1 page
  • /our-company fails 3: Fix title lengths, Link straight to the final address and Set a share image1 page
  • /privacy-policy fails 3: Fix title lengths, Link straight to the final address and Set a share image1 page
  • /services fails 3: Fix title lengths, Link straight to the final address and Set a share image1 page
  • /solutions fails 3: Fix title lengths, Link straight to the final address and Set a share image1 page
  • /suppliers fails 3: Fix title lengths, Link straight to the final address and Set a share image1 page
  • /news/ 29 fail a rule. Worst: /news/koch-finishing-systems-launches-innovative-hex-barrels-for-enhanced-plating-solutions, 10 rules29 pages
  • /solutions/ 22 fail a rule. Worst: /solutions/automated-finishing-systems/automatic-powder-coating-conveyor-systems, 3 rules22 pages

And 7 more parts of the site.

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