- Middle site
- 91
- Ahead by
- 1
Worth the mostLink straight to the final address+2
koval-distillery.com
Top 50%of the 263,587 sites mttr has read, at #109,493
It scores 80.
A score says pages are well formed. It does not say an assistant cites the site.
Show when guides were updated
80 now84 with itTop 25% from 85
#109,493to#70,82138,672 places up85 of its 100 pages fail it. 3 in 5 ranked sites pass it.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Held at 80 for its last 3 reads. 5 points take it into the top quarter.
Beside it on the board
- #109,491electioninnovation.org80
- #109,492epoxystpaul.com80
- #109,493koval-distillery.com80
- #109,494dyoderconstruction.com80
- #109,495gynzy.com80
8,416 sites score 80. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 80Now#109,493
- 84Show when guides were updated#70,821
- 87Answer the first question right under itTop 25%
2 fixes. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 3
Worth the mostAnswer the first question right under it+3
- Middle site
- 98
- Behind by
- 25
Worth the mostShow when guides were updated+4
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page56134.3× typical
Words a page45939416% above typical
Rules failing somewhere20146 more than typical
Half its pages answer in137 ms210 ms35% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
20 fixes. The first 8 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 4 points38,672 places up
Show when guides were updatedTrust85 of 1003 in 5
Worth 3 points each30,066 places up each
Answer the first question right under itUnderstand85 of 1001 in 121
Phrase headings as questionsUnderstand85 of 1001 in 10
Worth 2 points each21,285 places up each
Put figures in tablesUnderstand85 of 1001 in 28
Add depth to thin pagesUnderstand58 of 1003 in 7
Add lists or tablesUnderstand82 of 1001 in 2
Show sources on guidesTrust22 of 1001 in 2
Link straight to the final addressAccess99 of 1001 in 2
Show 12 more fixes
Worth 1 point each12,226 places up each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add breadcrumb dataUnderstand87 of 1001 in 2
Put the text in the HTMLAccess17 of 1002 in 3
Add structured dataUnderstand13 of 1001 in 3
Add real images to contentUnderstand22 of 1002 in 3
Describe imagesUnderstand21 of 1002 in 7
Replace unsupported sales claimsTrust9 of 1002 in 3
Worth under a point each
Fix title lengthsUnderstand10 of 1001 in 6
Use one main headingUnderstand6 of 1001 in 4
Fix description lengthsUnderstand5 of 1001 in 11
Match structured data to the pageUnderstand1 of 1003 in 7
Name the publisherTrust1 of 1003 in 4
How AI reads this site
It reads closest to agencies and studios, but only loosely. 2 changes would make it plainer.
It reads as
Agencies and studiosIt says it is in Chicago.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Agencies and studios
- Trades and home services
- Restaurants and cafes
What an assistant reads first
Home pageWhat it says
TitleKOVAL Distillery - Craft Spirits. Organic Grains. Chicago Born.
DescriptionKOVAL Distillery is Chicago's first distillery since Prohibition, creating award-winning organic whiskey, gin, and liqueurs.
First headingCraft Spirits. Organic Grains. Chicago Born.
OpeningNone in the HTML
2 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Agencies and studios. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On koval-distillery.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Agencies and studios. Keep the title under 60 characters and lead with the service, not the name.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On koval-distillery.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Agencies and studios), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best distilleries near Chicago, IL? Its answer, and whether it cites koval-distillery.com, shows here in a moment.