- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+2
lavaroofing.com
Top 10%of the 263,584 sites mttr has read, at #23,157
It scores 91.
A score says pages are well formed. It does not say an assistant cites the site.
Link straight to the final address
91 now93 with itTop 5% from 93
#23,157to#10,79112,366 places up22 of its 23 pages fail it. 1 in 2 ranked sites pass it.
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The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
2 points take it into the top 5%.
Beside it on the board
- #23,155amgdemolition.com91
- #23,156transitionroofing.com91
- #23,157lavaroofing.com91
- #23,158fordbergner.com91
- #23,159labourlist.org91
5,723 sites score 91. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 5%
- 91Now#23,157
- 93Link straight to the final addressTop 5%
1 fix. Top 5% starts at 93.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 27
Worth the mostDescribe images+1
- Middle site
- 98
- Behind by
- 8
Worth the mostShow sources on guides+1
- Middle site
- 57
- Ahead by
- 37
Worth the mostAdd a tap-to-call link+1
Against a typical site
The readThis siteTypicalAgainst typical
Pages read234421 fewer than typical
Links a page1413About typical
Words a page1,1143942.8× typical
Rules failing somewhere1414About typical
Half its pages answer in71 ms210 ms66% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
14 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 2 points12,366 places up
Link straight to the final addressAccess22 of 231 in 2
Worth 1 point each8,056 places up each
Show sources on guidesTrust2 of 231 in 2
Describe imagesUnderstand11 of 232 in 7
Fix description lengthsUnderstand7 of 231 in 11
Add a tap-to-call linkAct3 of 231 in 3
Show 9 more fixes
Worth under a point each
Answer the first question right under itUnderstand2 of 231 in 121
Phrase headings as questionsUnderstand2 of 231 in 10
Publish a sitemapAccessAbout the whole site3 in 4
Put figures in tablesUnderstand2 of 231 in 28
List your profiles in your structured dataTrustAbout the whole site4 in 5
Link to your profilesTrustAbout the whole site4 in 7
Fix title lengthsUnderstand3 of 231 in 6
Remove ratings with no visible reviewsTrust1 of 2319 in 20
Replace unsupported sales claimsTrust1 of 232 in 3
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleLava Roofing Hawaii - Call Our Licensed Hawaii Roofing Contractors Near You
DescriptionWith over 25 years of experience, here at Lava Roofing Hawaii our contractors have the expertise to complete any roofing project. Licensed and insured, our Hawaii roofing company has the team in place to effectively complete residential, commercial, and even government projects.
First headingHawaii Roofing Contractors
OpeningWe provide custom Hawaii roofing construction throughout the islands.
2 changes so it reads plainly as what it is
- Rewrite the description
Its description is 279 characters and is cut off in results.
Agent instructions
On lavaroofing.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Hilo in the first words
The site is in Hilo, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On lavaroofing.com, name Hilo in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.