- Middle site
- 91
- Ahead by
- 2
Worth the mostLink straight to the final address+2
lawasresults.com
71 of 100ahead of 34% of the sites mttr has read
Its strongest stage is Access, at 93 against the middle site's 91. 1 fix, 8 points, take it to 79, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 57,087 places up
- 71Now#171,419
- 79Add a way to get in touch#114,332
The top half of every site starts at 77.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Up 92,171 places since Oct 14, from #263,590. 6 points take it into the top half.
Beside it on the board
- #171,417a-hinzefence.com72
- #171,418baltimoremdhvac.com72
- #171,419lawasresults.com71
- #171,420mspairport.com71
- #171,421nssga.org71
5,317 sites score 71. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Understand and Act.
- Middle site
- 59
- Behind by
- 16
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Behind by
- 23
Worth the mostAdd a way to get in touch+8
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page49133.8× typical
Words a page59139450% above typical
Rules failing somewhere1314About typical
Half its pages answer in101 ms210 ms52% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
13 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 8 points57,087 places up
Add a way to get in touchAct92 of 1001 in 2
Worth 7 points48,616 places up
Add structured dataUnderstand100 of 1001 in 3
Worth 3 points18,341 places up
Describe imagesUnderstand100 of 1002 in 7
Worth 2 points each11,838 places up each
Fix description lengthsUnderstand76 of 1001 in 11
Fix title lengthsUnderstand56 of 1001 in 6
Link straight to the final addressAccess99 of 1001 in 2
Add a tap-to-call linkAct31 of 1001 in 3
Show 6 more fixes
Worth 1 point5,796 places up
Set a share imageUnderstand100 of 1002 in 7
Worth under a point each
Serve a robots.txtAccessAbout the whole site6 in 7
Match structured data to the pageUnderstand1 of 1003 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Set each page's canonical addressAccess3 of 1002 in 5
Use one main headingUnderstand1 of 1001 in 4
How AI reads this site
It reads clearly as law firms, the way an assistant matches a site to a question. 2 changes would make it plainer.
It reads as
Law firms
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Law firms
- Agencies and studios
- Real estate
What an assistant reads first
Home pageWhat it says
TitleDickinson Wright
DescriptionDickinson Wright is a full-service law firm with more than 550 lawyers across 40 practice areas, serving businesses and individuals throughout North America.
First headingNone in the HTML
OpeningWith more than 550 lawyers across 40 practice areas, Dickinson Wright has the honor of representing leading industrial, financial, insurance, emerging technology, and service enterprises.
2 changes so it reads plainly as what it is
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On lawasresults.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Law firms.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On lawasresults.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Law firms), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.