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lawnstarter.com, read 19 hours ago. Back to the report

88 to 100 in 15 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8888 nownow911top 10%9329539749759769779789799710971197129813991410015full marks

Now #40,142 of 263,587Step 1 top 10%Step 15 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +3 points, to 91, and #20,093, 20,049 places up, and into the top 10%

    Add valid JSON-LD that says what the page is.

    55 pages

    See the pages
    • /aberdeen-wa-tree-care
    • /abilene-tx-tree-care
    • /abingdon-va-landscaping
    • /abington-ma-landscaping
    • /acton-ma-landscaping
    • /acworth-ga-landscaping
    • /acworth-ga-tree-care
    • /adamstown-md-landscaping
    • /addison-tx-landscaping
    • /aiken-sc-landscaping
    • and 45 more in the copied plan
  2. 2

    Link straight to the final address

    +2 points, to 93

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages

    See the pages
    • /abbeville-la-lawn-care
    • /aberdeen-md-lawn-care
    • /aberdeen-wa-tree-care
    • /abilene-tx-lawn-care
    • /abilene-tx-tree-care
    • /abingdon-md-lawn-care
    • /abingdon-va-landscaping
    • /abingdon-va-lawn-care
    • /abington-ma-landscaping
    • /abington-ma-lawn-care
    • and 89 more in the copied plan
  3. 3

    Set a share image

    +2 points, to 95

    Set og:image so links to the page carry a picture.

    98 pages

    See the pages
    • /
    • /abbeville-la-lawn-care
    • /aberdeen-md-lawn-care
    • /aberdeen-wa-tree-care
    • /abilene-tx-lawn-care
    • /abilene-tx-tree-care
    • /abingdon-md-lawn-care
    • /abingdon-va-landscaping
    • /abingdon-va-lawn-care
    • /abington-ma-landscaping
    • and 88 more in the copied plan
  4. 4

    Fix description lengths

    +2 points, to 97

    Write a meta description of 70 to 165 characters that summarizes the page.

    43 pages

    See the pages
    • /abbeville-la-lawn-care
    • /abingdon-md-lawn-care
    • /abingdon-va-landscaping
    • /abington-ma-landscaping
    • /acton-ma-landscaping
    • /acworth-ga-landscaping
    • /acworth-ga-lawn-care
    • /acworth-ga-tree-care
    • /ada-mi-lawn-care
    • /adairsville-ga-lawn-care
    • and 33 more in the copied plan
  5. 5

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    1 page

    See the pages
    • /blog/statistics/lawn-care-landscaping-statistics-2026
  6. 6

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    1 page

    See the pages
    • /blog/statistics/lawn-care-landscaping-statistics-2026
  7. 7

    Show when guides were updated

    Under a point

    Show when the guide was last updated, and set dateModified in its schema.

    1 page

    See the pages
    • /blog/statistics/lawn-care-landscaping-statistics-2026
  8. 8

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    1 page

    See the pages
    • /blog/statistics/lawn-care-landscaping-statistics-2026
  9. 9

    Name the publisher

    Under a point

    Name the author or publisher in the Article schema.

    1 page

    See the pages
    • /blog/statistics/lawn-care-landscaping-statistics-2026
  10. 10

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    1 page

    See the pages
    • /blog/statistics/lawn-care-landscaping-statistics-2026
  11. 11

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  12. 12

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  13. 13

    Fix title lengths

    +1 point, to 98

    Write a title of 15 to 65 characters that leads with what the page covers.

    31 pages

    See the pages
    • /abingdon-va-landscaping
    • /abington-ma-landscaping
    • /acton-ma-landscaping
    • /acworth-ga-landscaping
    • /adamstown-md-landscaping
    • /addison-tx-landscaping
    • /aiken-sc-landscaping
    • /akron-oh-landscaping
    • /alameda-ca-landscaping
    • /albany-ny-landscaping
    • and 21 more in the copied plan
  14. 14

    Use one main heading

    +1 point, to 99

    Give the page exactly one h1 that says what it is about.

    8 pages

    See the pages
    • /aberdeen-wa-tree-care
    • /abilene-tx-tree-care
    • /acworth-ga-tree-care
    • /albuquerque-nm-tree-care
    • /alexandria-va-tree-care
    • /allen-tx-tree-care
    • /lawnstarter
    • /terms-of-service
  15. 15

    Replace unsupported sales claims

    +1 point, to 100, and full marks

    Replace the sales claim with a fact that can be checked.

    11 pages

    See the pages
    • /abingdon-va-landscaping
    • /abingdon-va-lawn-care
    • /ada-mi-lawn-care
    • /adairsville-ga-lawn-care
    • /advance-nc-lawn-care
    • /aiken-sc-lawn-care
    • /albany-ny-landscaping
    • /albuquerque-nm-landscaping
    • /algonquin-il-lawn-care
    • /landscaping/irrigation
    • and 1 more in the copied plan
5 more, to tidy up after 100
  1. 16

    Add a tap-to-call link

    Under a point

    Add a tap-to-call phone link.

    3 pages

    See the pages
    • /blog
    • /blog/statistics/lawn-care-landscaping-statistics-2026
    • /lawnstarter
  2. 17

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    2 pages

    See the pages
    • /lawn-mowing
    • /reviews
  3. 18

    Describe images

    Under a point

    Describe every content image in its alt text.

    2 pages

    See the pages
    • /
    • /lawn-care-near-me
  4. 19

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    1 page

    See the pages
    • /lawnstarter
  5. 20

    Bring deep pages closer to home

    Under a point

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    1 page

    See the pages
    • /adamstown-md-landscaping

What else the read found

Half its pages start answering within 254 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /lawn-care-near-me2.9 s
  • /blog/statistics/lawn-care-landscaping-statistics-2026347 ms
  • /adamstown-md-landscaping340 ms
  • /addison-tx-lawn-care337 ms
  • /abilene-tx-lawn-care321 ms

Fastest: /lawn-care, 31 ms. Heaviest: /abilene-tx-lawn-care, 66 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WebflowPlatform
  • CloudflareHosting
  • Google AnalyticsAnalytics
  • HotjarAnalytics
  • BootstrapLibrary

From the structured data on its home page, as the site says it: an Organization named LawnStarter. mttr does not check the profiles it names.

  • Facebooklawnstarter
  • Xlawnstarter
  • LinkedInlawnstarter
  • Instagramlawnstarter
pages with strong signs
5
hidden characters
6
chat, markdown or placeholders left in
3
dashes per 1,000 words
0.2
  • / hidden characters a reader cannot see
  • /albany-ga-lawn-care markdown never turned into formatting
  • /adairsville-ga-lawn-care markdown never turned into formatting
  • /akron-oh-leaf-removal hidden characters a reader cannot see
  • /landscaping/lawn-aeration hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Describe images and Set a share image1 page
  • /abingdon-va-landscaping fails 6: Add structured data, Fix description lengths and Replace unsupported sales claims1 page
  • /adamstown-md-landscaping fails 6: Add structured data, Fix description lengths and Fix title lengths1 page
  • /albany-ny-landscaping fails 6: Add structured data, Fix description lengths and Replace unsupported sales claims1 page
  • /albuquerque-nm-landscaping fails 6: Add structured data, Fix description lengths and Replace unsupported sales claims1 page
  • /alexandria-va-tree-care fails 6: Add structured data, Use one main heading and Fix description lengths1 page
  • /lawnstarter fails 6: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /terms-of-service fails 6: Add structured data, Use one main heading and Fix description lengths1 page
  • /abington-ma-landscaping fails 5: Add structured data, Fix description lengths and Fix title lengths1 page
  • /acton-ma-landscaping fails 5: Add structured data, Fix description lengths and Fix title lengths1 page
  • /acworth-ga-landscaping fails 5: Add structured data, Fix description lengths and Fix title lengths1 page
  • /acworth-ga-tree-care fails 5: Add structured data, Use one main heading and Fix description lengths1 page

And 74 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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Read it againChanged something? A site is read at most once every ten minutes.