lawnworksmn.com, read 13 hours ago. Back to the report
98 to 100 in 6 steps
Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.
Now #1,699 of 263,590Step 1 top 0.1%Step 6 full marks
Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.
The steps
Each is one change across the pages named. When one is live, read the site again and mttr marks it done.
- 1
Allow pages to be indexed
+1 point, to 99, and #180, 1,519 places up, and into the top 0.1%
Remove noindex when the page is ready to be found.
10 pages under /locations/mn/
Steps for your host: Cloudflare, WordPress, Namecheap and moreSee the pages
- /locations/mn/edina/services/liquid-dethatching
- /locations/mn/lexington/services/liquid-dethatching
- /locations/mn/mendota-heights/services/liquid-dethatching
- /locations/mn/new-brighton/services/liquid-dethatching
- /locations/mn/newport/services/liquid-dethatching
- /locations/mn/north-oaks/services/liquid-dethatching
- /locations/mn/richfield/services/liquid-dethatching
- /locations/mn/spring-lake-park/services/liquid-dethatching
- /locations/mn/willernie/services/liquid-dethatching
- /locations/mn/woodbury/services/liquid-dethatching
- 2
Make near-copy pages distinct
Under a point
Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.
Once, for the whole site
- 3
Settle on one address
Under a point
Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.
Once, for the whole site
- 4
Compress pages
Under a point
Turn on gzip or Brotli for HTML on the server or CDN.
Once, for the whole site
- 5
Fix description lengths
Under a point
Write a meta description of 70 to 165 characters that summarizes the page.
18 pages, 10 of them under /locations/mn/
See the pages
- /about
- /careers
- /locations/mn/edina/services/liquid-dethatching
- /locations/mn/lexington/services/liquid-dethatching
- /locations/mn/mendota-heights/services/liquid-dethatching
- /locations/mn/new-brighton/services/liquid-dethatching
- /locations/mn/newport/services/liquid-dethatching
- /locations/mn/north-oaks/services/liquid-dethatching
- /locations/mn/richfield/services/liquid-dethatching
- /locations/mn/spring-lake-park/services/liquid-dethatching
- and 8 more in the copied plan
- 6
Add real images to content
+1 point, to 100, and full marks
Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.
11 pages under /locations/mn/
See the pages
- /locations/mn/edina
- /locations/mn/lexington
- /locations/mn/mendota-heights
- /locations/mn/new-brighton
- /locations/mn/newport
- /locations/mn/north-oaks
- /locations/mn/richfield
- /locations/mn/spring-lake-park
- /locations/mn/west-st-paul
- /locations/mn/willernie
- and 1 more in the copied plan
3 more, to tidy up after 100
- 7
Remove ratings with no visible reviews
Under a point
Remove rating schema unless the reviews it counts are shown on the page.
3 pages
See the pages
- /contact
- /estimates/new
- /faq
- 8
Show every FAQ question on the page
Under a point
Show every question in the FAQ schema on the page, word for word.
3 pages
See the pages
- /locations
- /resources
- /services
- 9
Replace unsupported sales claims
Under a point
Replace the sales claim with a fact that can be checked.
1 page
See the pages
- /reviews
What else the read found
Half its pages start answering within 79 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.
/locations/mn/spring-lake-park/services/insect-control1.4 s/locations/mn/spring-lake-park/services/overseeding1.4 s/locations/mn/spring-lake-park/services/aeration1.4 s/locations/mn/spring-lake-park/services/weed-control1.4 s/locations/mn/spring-lake-park/services/fertilizing1.4 s
Fastest: /careers, 46 ms. Heaviest: /locations, 607 KB.
Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.
Google Tag ManagerAnalytics
Google FontsFonts
From the structured data on its home page, as the site says it: a Home and construction business named Lawnworks. mttr does not check the profiles it names.
- Facebook178899836167246
- Instagramlawnworksmn
- Googleplace
- Xlawnworksmn
- pages with strong signs
- 0
- hidden characters
- 0
- chat, markdown or placeholders left in
- 0
- dashes per 1,000 words
- 1.1
A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.
/passes every rule1 page/aboutfails 1: Fix description lengths1 page/careersfails 1: Fix description lengths1 page/contactfails 1: Remove ratings with no visible reviews1 page/faqfails 1: Remove ratings with no visible reviews1 page/locationsfails 1: Show every FAQ question on the page1 page/resourcesfails 1: Show every FAQ question on the page1 page/reviewsfails 1: Replace unsupported sales claims1 page/servicesfails 1: Show every FAQ question on the page1 page/locations/21 fail a rule. Worst: /locations/mn/edina/services/liquid-dethatching, 2 rules83 pages/services/6 fail a rule. Worst: /services/aeration, 1 rule7 pages/estimates/1 fail a rule. Worst: /estimates/new, 1 rule1 page
The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.
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