- Middle site
- 91
- Behind by
- 6
Worth the mostSet each page's canonical address+3
lawrence.com
Top 50%of the 263,590 sites mttr has read, at #124,029
It scores 78.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
78 now85 with itTop 25% from 85
#124,029to#62,38461,645 places up99 of its 99 pages fail it. 1 in 3 ranked sites pass it.
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The link
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EmailWrite the email
Where it ranks
7 points take it into the top quarter.
Beside it on the board
- #124,027gothambuildersofnewyork.com78
- #124,028intownpainting.net78
- #124,029lawrence.com78
- #124,030grandtraverseresort.com78
- #124,031juliensauctions.com78
8,159 sites score 78. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 78Now#124,029
- 85Add a tap-to-call linkTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Access.
- Middle site
- 59
- Ahead by
- 6
Worth the mostUse one main heading+4
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read994455 more than typical
Links a page11392% below typical
Words a page739498% below typical
Rules failing somewhere8146 fewer than typical
Half its pages answer in30 ms210 ms86% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
8 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points61,645 places up
Add a tap-to-call linkAct99 of 991 in 3
Worth 4 points each35,828 places up each
Use one main headingUnderstand99 of 991 in 4
Match structured data to the pageUnderstand99 of 993 in 7
Worth 3 points each26,772 places up each
Set each page's canonical addressAccess99 of 992 in 5
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Describe imagesUnderstand99 of 992 in 7
Show 1 more fix
Worth 1 point9,697 places up
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
It reads closest to news and publishers, but only loosely. 3 changes would make it plainer.
It reads as
News and publishersIt says it is in Lawrence.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- News and publishers
- Law firms
- Trades and home services
What an assistant reads first
Home pageWhat it says
TitleNews, Sports, Jobs - Lawrence Journal-World: news, information, headlines and events in Lawrence, Kansas
DescriptionNews, Sports, Jobs - Lawrence Journal-World: news, information, headlines and events in Lawrence, Kansas
First headingEureka Downs holds state’s first horse races in 16 years
OpeningEUREKA — It’s quiet on the grounds of the Eureka Downs horse racing track on a warm October morning. The day is too hot for the horses to practice on the newly renovated track. Apart from a few trainers, and about 20 horses, the dark barns are deserted. But that’s changing. Last…
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as News and publishers. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On lawrence.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as News and publishers. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “News, Sports, Jobs - Lawrence Journal-World: news, information, headlines and events in Lawrence, Kansas” and “Eureka Downs holds state’s first horse races in 16 years”.
Agent instructions
On lawrence.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: News and publishers.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On lawrence.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits News and publishers), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.