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layoffs.fyi, read 4 days ago. Back to the report

79 to 100 in 10 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7979 nownow851top 25%88291393495596698798899910010full marks

Now #115,852 of 263,895Step 1 top 25%Step 10 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 85, and #62,538, 53,314 places up, and into the top 25%

    Add a tap-to-call phone link.

    100 pages, 97 of them under /2020/

    See the pages
    • /
    • /2019/12/06/breather-lays-off-18-employees-to-work-towards-profitability
    • /2020/01/17/oyo-lays-off-1800-in-india-and-china
    • /2020/01/28/quora-announces-layoffs
    • /2020/01/29/lime-lays-off-100-workers-and-shuts-down-12-markets
    • /2020/02/24/starsky-robotics-reportedly-shutting-down-lays-off-majority-of-staff
    • /2020/02/27/keeptruckin-shuts-down-one-point-logistics-lays-off-majority-of-staff
    • /2020/03/24/layoffs-roundup-tues-3-24-20
    • /2020/03/26/layoffs-roundup-thurs-3-26-20
    • /2020/03/26/wonderschool-lays-off-75-of-employees
    • and 90 more in the copied plan
  2. 2

    Answer the first question right under it

    +3 points, to 88

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    98 pages, 97 of them under /2020/

    See the pages
    • /2019/12/06/breather-lays-off-18-employees-to-work-towards-profitability
    • /2020/01/17/oyo-lays-off-1800-in-india-and-china
    • /2020/01/28/quora-announces-layoffs
    • /2020/01/29/lime-lays-off-100-workers-and-shuts-down-12-markets
    • /2020/02/24/starsky-robotics-reportedly-shutting-down-lays-off-majority-of-staff
    • /2020/02/27/keeptruckin-shuts-down-one-point-logistics-lays-off-majority-of-staff
    • /2020/03/24/layoffs-roundup-tues-3-24-20
    • /2020/03/26/layoffs-roundup-thurs-3-26-20
    • /2020/03/26/wonderschool-lays-off-75-of-employees
    • /2020/03/30/layoffs-roundup-mon-3-30-20
    • and 88 more in the copied plan
  3. 3

    Phrase headings as questions

    +3 points, to 91

    Phrase at least one heading as the question a person would ask.

    98 pages, 97 of them under /2020/

    See the pages
    • /2019/12/06/breather-lays-off-18-employees-to-work-towards-profitability
    • /2020/01/17/oyo-lays-off-1800-in-india-and-china
    • /2020/01/28/quora-announces-layoffs
    • /2020/01/29/lime-lays-off-100-workers-and-shuts-down-12-markets
    • /2020/02/24/starsky-robotics-reportedly-shutting-down-lays-off-majority-of-staff
    • /2020/02/27/keeptruckin-shuts-down-one-point-logistics-lays-off-majority-of-staff
    • /2020/03/24/layoffs-roundup-tues-3-24-20
    • /2020/03/26/layoffs-roundup-thurs-3-26-20
    • /2020/03/26/wonderschool-lays-off-75-of-employees
    • /2020/03/30/layoffs-roundup-mon-3-30-20
    • and 88 more in the copied plan
  4. 4

    Add depth to thin pages

    +2 points, to 93

    Add true, specific detail until the page covers its subject.

    91 pages, 89 of them under /2020/

    See the pages
    • /
    • /2019/12/06/breather-lays-off-18-employees-to-work-towards-profitability
    • /2020/01/17/oyo-lays-off-1800-in-india-and-china
    • /2020/01/28/quora-announces-layoffs
    • /2020/01/29/lime-lays-off-100-workers-and-shuts-down-12-markets
    • /2020/02/24/starsky-robotics-reportedly-shutting-down-lays-off-majority-of-staff
    • /2020/02/27/keeptruckin-shuts-down-one-point-logistics-lays-off-majority-of-staff
    • /2020/03/24/layoffs-roundup-tues-3-24-20
    • /2020/03/26/layoffs-roundup-thurs-3-26-20
    • /2020/03/26/wonderschool-lays-off-75-of-employees
    • and 81 more in the copied plan
  5. 5

    Put the text in the HTML

    +2 points, to 95

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    25 pages, 23 of them under /2020/

    See the pages
    • /
    • /2019/12/06/breather-lays-off-18-employees-to-work-towards-profitability
    • /2020/01/17/oyo-lays-off-1800-in-india-and-china
    • /2020/01/28/quora-announces-layoffs
    • /2020/01/29/lime-lays-off-100-workers-and-shuts-down-12-markets
    • /2020/02/24/starsky-robotics-reportedly-shutting-down-lays-off-majority-of-staff
    • /2020/02/27/keeptruckin-shuts-down-one-point-logistics-lays-off-majority-of-staff
    • /2020/03/26/wonderschool-lays-off-75-of-employees
    • /2020/04/08/convene-laid-off-150-employees
    • /2020/04/10/ecobee-laid-off-47-employees
    • and 15 more in the copied plan
  6. 6

    Fix description lengths

    +1 point, to 96

    Write a meta description of 70 to 165 characters that summarizes the page.

    99 pages, 97 of them under /2020/

    See the pages
    • /2019/12/06/breather-lays-off-18-employees-to-work-towards-profitability
    • /2020/01/17/oyo-lays-off-1800-in-india-and-china
    • /2020/01/28/quora-announces-layoffs
    • /2020/01/29/lime-lays-off-100-workers-and-shuts-down-12-markets
    • /2020/02/24/starsky-robotics-reportedly-shutting-down-lays-off-majority-of-staff
    • /2020/02/27/keeptruckin-shuts-down-one-point-logistics-lays-off-majority-of-staff
    • /2020/03/24/layoffs-roundup-tues-3-24-20
    • /2020/03/26/layoffs-roundup-thurs-3-26-20
    • /2020/03/26/wonderschool-lays-off-75-of-employees
    • /2020/03/30/layoffs-roundup-mon-3-30-20
    • and 89 more in the copied plan
  7. 7

    Put figures in tables

    +2 points, to 98

    Where the guide compares options or gives figures, put them in a table.

    94 pages, 93 of them under /2020/

    See the pages
    • /2019/12/06/breather-lays-off-18-employees-to-work-towards-profitability
    • /2020/01/17/oyo-lays-off-1800-in-india-and-china
    • /2020/01/28/quora-announces-layoffs
    • /2020/01/29/lime-lays-off-100-workers-and-shuts-down-12-markets
    • /2020/02/24/starsky-robotics-reportedly-shutting-down-lays-off-majority-of-staff
    • /2020/02/27/keeptruckin-shuts-down-one-point-logistics-lays-off-majority-of-staff
    • /2020/03/24/layoffs-roundup-tues-3-24-20
    • /2020/03/26/layoffs-roundup-thurs-3-26-20
    • /2020/03/26/wonderschool-lays-off-75-of-employees
    • /2020/03/30/layoffs-roundup-mon-3-30-20
    • and 84 more in the copied plan
  8. 8

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    61 pages, 60 of them under /2020/

    See the pages
    • /2019/12/06/breather-lays-off-18-employees-to-work-towards-profitability
    • /2020/01/17/oyo-lays-off-1800-in-india-and-china
    • /2020/01/28/quora-announces-layoffs
    • /2020/01/29/lime-lays-off-100-workers-and-shuts-down-12-markets
    • /2020/02/24/starsky-robotics-reportedly-shutting-down-lays-off-majority-of-staff
    • /2020/02/27/keeptruckin-shuts-down-one-point-logistics-lays-off-majority-of-staff
    • /2020/03/26/wonderschool-lays-off-75-of-employees
    • /2020/04/08/convene-laid-off-150-employees
    • /2020/04/10/ecobee-laid-off-47-employees
    • /2020/04/13/connected-laid-off-17-employees
    • and 51 more in the copied plan
  9. 9

    Fix title lengths

    +1 point, to 99

    Write a title of 15 to 65 characters that leads with what the page covers.

    39 pages, 38 of them under /2020/

    See the pages
    • /2019/12/06/breather-lays-off-18-employees-to-work-towards-profitability
    • /2020/02/24/starsky-robotics-reportedly-shutting-down-lays-off-majority-of-staff
    • /2020/02/27/keeptruckin-shuts-down-one-point-logistics-lays-off-majority-of-staff
    • /2020/03/26/wonderschool-lays-off-75-of-employees
    • /2020/04/22/carta-laid-off-161-employees-citing-customer-slowdown
    • /2020/05/06/biggest-tech-layoffs-since-covid-19
    • /2020/05/15/submittable-laid-off-30-employees-as-university-clients-shut-down-operations
    • /2020/05/18/startup-layoffs-slowing-down-but-more-employees-laid-off-on-average
    • /2020/05/18/uber-lays-off-3000-more-employees-on-top-of-the-3700-laid-off-earlier-this-month
    • /2020/05/19/real-estate-investing-startup-cadre-laid-off-28-employees
    • and 29 more in the copied plan
  10. 10

    Add real images to content

    +1 point, to 100, and full marks

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    35 pages under /2020/

    See the pages
    • /2020/03/24/layoffs-roundup-tues-3-24-20
    • /2020/03/26/layoffs-roundup-thurs-3-26-20
    • /2020/03/30/layoffs-roundup-mon-3-30-20
    • /2020/04/02/layoffs-roundup-thurs-4-2-20
    • /2020/04/06/layoffs-roundup-mon-4-6-20
    • /2020/04/09/layoffs-roundup-thurs-4-9-20
    • /2020/04/14/layoffs-roundup-tues-4-14-20
    • /2020/04/16/layoffs-roundup-thurs-4-16-20
    • /2020/04/21/will-your-startup-need-to-do-a-layoff-preview
    • /2020/04/23/layoffs-roundup-thurs-4-23-20
    • and 25 more in the copied plan
3 more, to tidy up after 100
  1. 11

    Show sources on guides

    Under a point

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    9 pages under /2020/

    See the pages
    • /2020/04/21/will-your-startup-need-to-do-a-layoff-preview
    • /2020/04/28/clearbit-conducted-a-layoff
    • /2020/05/18/credit-card-startup-petal-conducts-layoff
    • /2020/05/19/sf-based-ridecell-laid-off-35-employees-half-of-whom-are-engineers
    • /2020/05/27/exclusive-fintech-startup-payjoy-laid-off-23-employees
    • /2020/06/16/introducing-the-layoffs-fyi-severance-tracker
    • /2020/06/26/official-sprinklr-layoff-list-surfaces
    • /2020/07/31/pared-layoff-list-surfaces
    • /2020/10/23/codecombat-launches-alumni-talent-directory-following-layoff
  2. 12

    Describe images

    Under a point

    Describe every content image in its alt text.

    5 pages, 4 of them under /2020/

    See the pages
    • /
    • /2020/05/18/startup-layoffs-slowing-down-but-more-employees-laid-off-on-average
    • /2020/06/08/startup-layoffs-decline-to-lowest-level-since-mid-march
    • /2020/06/16/introducing-the-layoffs-fyi-severance-tracker
    • /2020/07/15/what-are-tech-companies-hiring-for-post-covid-19
  3. 13

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    The home page

Done since the first read

  1. Speed up the server

    Done, seen on the read of October 22. It failed on 1 page before.

What else the read found

Half its pages start answering within 136 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /2020/03/30/layoffs-roundup-mon-3-30-20931 ms
  • /blog906 ms
  • /2020/02/27/keeptruckin-shuts-down-one-point-logistics-lays-off-majority-of-staff848 ms
  • /822 ms
  • /2020/02/24/starsky-robotics-reportedly-shutting-down-lays-off-majority-of-staff812 ms

Fastest: /2020/08/13/layoffs-roundup-thurs-8-13-20, 119 ms. Heaviest: /blog, 23 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • ApacheServer
  • Google AnalyticsAnalytics
  • Google reCAPTCHALibrary
  • jQueryLibrary
  • BootstrapLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Layoffs.fyi. mttr does not check the profiles it names.

  • LinkedInlayoffsfyi
  • Xlayoffsfyi
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.4

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Put the text in the HTML, Add depth to thin pages and Use one main heading1 page
  • /blog fails 2: Add a tap-to-call link and Fix description lengths1 page
  • /2020/ 97 fail a rule. Worst: /2020/04/21/will-your-startup-need-to-do-a-layoff-preview, 10 rules97 pages
  • /2019/ 1 fail a rule. Worst: /2019/12/06/breather-lays-off-18-employees-to-work-towards-profitability, 9 rules1 page

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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