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leadmarvels.com, read 5 days ago. Back to the report

85 to 100 in 8 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8585 nownow921top 10%9829939949959969971008full marks

Now #63,606 of 265,038Step 1 top 10%Step 8 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 92, and #15,174, 48,432 places up, and into the top 10%

    Add valid JSON-LD that says what the page is.

    100 pages

    See the pages
    • /
    • /advertisers
    • /advertisers/campaigns
    • /advertisers/campaigns/audience-based-marketing
    • /advertisers/campaigns/campaign-process
    • /advertisers/campaigns/content-syndication
    • /advertisers/campaigns/lead-generation
    • /advertisers/campaigns/performance-dashboard
    • /advertisers/faqs
    • /advertisers/request-campaign
    • and 90 more in the copied plan
  2. 2

    Add a tap-to-call link

    +6 points, to 98

    Add a tap-to-call phone link.

    97 pages

    See the pages
    • /
    • /advertisers
    • /advertisers/campaigns
    • /advertisers/campaigns/audience-based-marketing
    • /advertisers/campaigns/campaign-process
    • /advertisers/campaigns/content-syndication
    • /advertisers/campaigns/lead-generation
    • /advertisers/campaigns/performance-dashboard
    • /advertisers/faqs
    • /advertisers/request-campaign
    • and 87 more in the copied plan
  3. 3

    Fix title lengths

    +1 point, to 99

    Write a title of 15 to 65 characters that leads with what the page covers.

    24 pages

    See the pages
    • /advertisers
    • /associations
    • /company
    • /company/careers
    • /company/newsletter
    • /contact
    • /contents
    • /contents/evolve-your-sponsorship-strategy-a-self-guided-worksheet-for-association-leaders
    • /contents/how-a-network-of-cpa-societies-generated-nearly-1m-in-revenue-while-deepening-member-engagement-1
    • /contents/how-associations-are-using-digital-platforms-to-deepen-member-value-and-grow-non-dues-revenue
    • and 14 more in the copied plan
  4. 4

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    5 pages, 4 of them under /services/

    See the pages
    • /
    • /services/blasts
    • /services/content-creation
    • /services/custom-api
    • /services/lead-nurturing
  5. 5

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    4 pages under /services/

    See the pages
    • /services/blasts
    • /services/content-creation
    • /services/custom-api
    • /services/lead-nurturing
  6. 6

    Serve a robots.txt

    Under a point

    Serve a plain text /robots.txt.

    Once, for the whole site

  7. 7

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    4 pages under /services/

    See the pages
    • /services/blasts
    • /services/content-creation
    • /services/custom-api
    • /services/lead-nurturing
  8. 8

    Add breadcrumb data

    +1 point, to 100, and full marks

    Add BreadcrumbList schema so the page has a place in the site.

    4 pages under /services/

    See the pages
    • /services/blasts
    • /services/content-creation
    • /services/custom-api
    • /services/lead-nurturing
4 more, to tidy up after 100
  1. 9

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    1 page

    See the pages
    • /services/content-creation
  2. 10

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    9 pages, 5 of them under /advertisers/

    See the pages
    • /advertisers/why-lead-marvels
    • /advertisers/why-lead-marvels/first-party-association-data
    • /advertisers/why-lead-marvels/lead-quality-over-broad-media-buys
    • /advertisers/why-lead-marvels/transparent-campaign-reporting
    • /advertisers/why-lead-marvels/why-advertisers-choose-lead-marvels
    • /associations/programs
    • /associations/resources
    • /associations/why-lead-marvels
    • /associations/why-lead-marvels/association-media-company
  3. 11

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    1 page

    See the pages
    • /contents/smartbilling-arrives-october-1st
  4. 12

    Describe images

    Under a point

    Describe every content image in its alt text.

    1 page

    See the pages
    • /contents/turning-thought-leadership-into-revenue-how-associations-can-scale-modern-sponsorship

What else the read found

Half its pages start answering within 177 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /contents380 ms
  • /associations/programs377 ms
  • /associations/success-stories375 ms
  • /associations292 ms
  • /associations/why-lead-marvels291 ms

Fastest: /advertisers/why-lead-marvels/transparent-campaign-reporting, 103 ms. Heaviest: /pricing/legal, 29 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • LaravelFramework
  • nginxServer
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.3

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 3: Add structured data, Add a tap-to-call link and Match structured data to the page1 page
  • /advertisers fails 3: Add structured data, Add a tap-to-call link and Fix title lengths1 page
  • /associations fails 3: Add structured data, Add a tap-to-call link and Fix title lengths1 page
  • /company fails 3: Add structured data, Add a tap-to-call link and Fix title lengths1 page
  • /contents fails 3: Add structured data, Add a tap-to-call link and Fix title lengths1 page
  • /get-started fails 3: Add structured data, Add a tap-to-call link and Fix title lengths1 page
  • /partners fails 3: Add structured data, Add a tap-to-call link and Fix title lengths1 page
  • /pricing fails 3: Add structured data, Add a tap-to-call link and Fix title lengths1 page
  • /privacy fails 3: Add structured data, Add a tap-to-call link and Fix title lengths1 page
  • /teams fails 3: Add structured data, Add a tap-to-call link and Fix title lengths1 page
  • /contact fails 2: Add structured data and Fix title lengths1 page
  • /success-stories fails 2: Add structured data and Add a tap-to-call link1 page

And 8 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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