lelandmi.com, read 3 days ago. Back to the report
77 to 100 in 19 steps
Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.
Now #132,373 of 263,590Step 1 top 50%Step 19 full marks
Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.
The steps
Each is one change across the pages named. When one is live, read the site again and mttr marks it done.
- 1
Add a tap-to-call link
+6 points, to 83, and #79,423, 52,950 places up, and into the top 50%
Add a tap-to-call phone link.
90 pages
See the pages
- /
- /arts-culture
- /beaches
- /cart
- /contact
- /donations
- /eat
- /events-calendar
- /events-calendar/2026-leland-wine-and-food-festival
- /events-calendar/art-leelanau-at-oab
- and 80 more in the copied plan
- 2
Add a way to get in touch
+6 points, to 89
Give the page a form or a clear link to request a quote or get in touch.
61 pages
See the pages
- /arts-culture
- /beaches
- /care-community-services
- /cart
- /contact
- /eat
- /events-calendar
- /events-calendar/2026-leland-wine-and-food-festival
- /events-calendar/art-leelanau-at-oab
- /events-calendar/artist-market-at-oab
- and 51 more in the copied plan
- 3
Fix description lengths
+3 points, to 92
Write a meta description of 70 to 165 characters that summarizes the page.
92 pages
See the pages
- /
- /arts-culture
- /beaches
- /care-community-services
- /cart
- /contact
- /donations
- /eat
- /events-calendar
- /events-calendar/2026-leland-wine-and-food-festival
- and 82 more in the copied plan
- 4
Link straight to the final address
+2 points, to 94
Point links and the sitemap at the final address, not at one that redirects.
91 pages
See the pages
- /arts-culture
- /beaches
- /care-community-services
- /cart
- /contact
- /donations
- /eat
- /events-calendar
- /events-calendar/2026-leland-wine-and-food-festival
- /events-calendar/art-leelanau-at-oab
- and 81 more in the copied plan
- 5
Describe images
+2 points, to 96
Describe every content image in its alt text.
44 pages
See the pages
- /
- /arts-culture
- /beaches
- /care-community-services
- /contact
- /donations
- /eat
- /events-calendar
- /events-calendar/2026-leland-wine-and-food-festival
- /events-calendar/heritage-festival-in-conjunction-with-lhs-maritime-festival
- and 34 more in the copied plan
- 6
Fix title lengths
+1 point, to 97
Write a title of 15 to 65 characters that leads with what the page covers.
31 pages
See the pages
- /
- /arts-culture
- /beaches
- /cart
- /contact
- /donations
- /eat
- /events-calendar
- /events-calendar/cocoa-crawl
- /events-calendar/fishtown-5k
- and 21 more in the copied plan
- 7
Use one main heading
+1 point, to 98
Give the page exactly one h1 that says what it is about.
17 pages
See the pages
- /
- /cart
- /donations
- /events-calendar
- /home
- /leland-history
- /leland-wine-fest-posters
- /manitou-islands
- /maps
- /members
- and 7 more in the copied plan
- 8
Fix pages that fail to load
Under a point
Fix or remove the link. Every linked page should return 200.
7 pages
See the pages
- /charter-fishing
- /community-and-culture
- /[email protected]
- /lcoc
- /[email protected]
- /new-page-1
- /[email protected]
- 9
Answer the first question right under it
+1 point, to 99
Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.
1 page
See the pages
- /news/get-out-there-rh4hk-msbbf
- 10
Phrase headings as questions
Under a point
Phrase at least one heading as the question a person would ask.
4 pages
See the pages
- /membership/p/lelandchambermembership
- /membership/p/lelandchambermembership-z9dj3
- /news/get-out-there-rh4hk-msbbf
- /shoplelandmi/p/leland-wine-fest-mens-sweatshirt-ebp9k-h8lee-asarh
- 11
Link to orphaned pages
Under a point
Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.
Once, for the whole site
- 12
Add depth to thin pages
Under a point
Add true, specific detail until the page covers its subject.
5 pages
See the pages
- /
- /membership/p/lelandchambermembership
- /membership/p/lelandchambermembership-z9dj3
- /shoplelandmi/p/leland-wine-fest-mens-sweatshirt-ebp9k-h8lee-asarh
- and 1 more in the copied plan
- 13
Put figures in tables
Under a point
Where the guide compares options or gives figures, put them in a table.
1 page
See the pages
- /news/get-out-there-rh4hk-msbbf
- 14
Add lists or tables
Under a point
Add a table, a list, or a definition list. Assistants quote these more readily than prose.
3 pages
See the pages
- /membership/p/lelandchambermembership
- /membership/p/lelandchambermembership-z9dj3
- /news/get-out-there-rh4hk-msbbf
- 15
Add breadcrumb data
Under a point
Add BreadcrumbList schema so the page has a place in the site.
4 pages
See the pages
- /membership/p/lelandchambermembership
- /membership/p/lelandchambermembership-z9dj3
- /news/get-out-there-rh4hk-msbbf
- /shoplelandmi/p/leland-wine-fest-mens-sweatshirt-ebp9k-h8lee-asarh
- 16
Add an llms.txt
Under a point
Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.
Once, for the whole site
- 17
Put the text in the HTML
Under a point
Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.
1 page
See the pages
- /membership/p/lelandchambermembership
- 18
Bring deep pages closer to home
Under a point
Link to the page from a hub or a related page so it sits within three clicks of the home page.
7 pages, 6 of them under /events-calendar/
See the pages
- /events-calendar/2026-leland-wine-and-food-festival
- /events-calendar/leland-winter-windfall
- /events-calendar/sue-b-fit-strength-classes-9z9dy
- /events-calendar/sue-b-fit-strength-classes-9z9dy-3pb62
- /events-calendar/sue-b-fit-strength-classes-9z9dy-3pb62-8yhdl
- /events-calendar/sue-b-fit-strength-classes-9z9dy-3pb62-8yhdl-hc735
- /membership/p/lelandchambermembership-z9dj3
- 19
Set each page's canonical address
+1 point, to 100, and full marks
Add a canonical link that points to the page itself.
3 pages
See the pages
- /cart
- /home
- /search
1 more, to tidy up after 100
- 20
Replace unsupported sales claims
Under a point
Replace the sales claim with a fact that can be checked.
4 pages
See the pages
- /eat
- /landscape-and-design
- /shop
- /wineries-distilleries
What else the read found
Half its pages start answering within 212 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.
/events-calendar/broomsticks-and-bubbles1.5 s/events-calendar/heritage-festival-in-conjunction-with-lhs-maritime-festival1.5 s/events-calendar/art-leelanau-at-oab1.3 s/events-calendar/sue-b-fit-strength-classes-9z9dy-3pb62-8yhdl-hc735-5334d-2pc8l-mysj7-lplcg-w4n2z-5eplh-zmdj3-sw4rn-pkwc7-ed2xd-hn3n4-swbtb-k3tyk-c7kw9-ef6as484 ms/membership446 ms
Fastest: /manitou-islands, 13 ms. Heaviest: /donations, 72 KB.
Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.
SquarespacePlatform
Meta PixelMarketing
From the structured data on its home page, as the site says it: a Local business named Leland Chamber of Commerce. mttr does not check the profiles it names.
- page with strong signs
- 1
- hidden characters
- 0
- chat, markdown or placeholders left in
- 1
- dashes per 1,000 words
- 4.6
/read-meplaceholders never filled in
A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.
/fails 6: Add depth to thin pages, Use one main heading and Add a tap-to-call link1 page/charter-fishingpasses every rule1 page/community-and-culturepasses every rule1 page/[email protected]passes every rule1 page/lcocpasses every rule1 page/[email protected]passes every rule1 page/new-page-1passes every rule1 page/[email protected]passes every rule1 page/cartfails 7: Add a way to get in touch, Set each page's canonical address and Use one main heading1 page/eatfails 7: Add a way to get in touch, Add a tap-to-call link and Fix description lengths1 page/events-calendarfails 7: Add a way to get in touch, Use one main heading and Add a tap-to-call link1 page/homefails 7: Set each page's canonical address, Use one main heading and Add a tap-to-call link1 page
And 39 more parts of the site.
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