lelandmi.com, read 3 days ago. Back to the report

77 to 100 in 19 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7777 nownow831top 50%89292394496597698798899999109911991299139914991599169917991810019full marks

Now #132,373 of 263,590Step 1 top 50%Step 19 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 83, and #79,423, 52,950 places up, and into the top 50%

    Add a tap-to-call phone link.

    90 pages

    See the pages
    • /
    • /arts-culture
    • /beaches
    • /cart
    • /contact
    • /donations
    • /eat
    • /events-calendar
    • /events-calendar/2026-leland-wine-and-food-festival
    • /events-calendar/art-leelanau-at-oab
    • and 80 more in the copied plan
  2. 2

    Add a way to get in touch

    +6 points, to 89

    Give the page a form or a clear link to request a quote or get in touch.

    61 pages

    See the pages
    • /arts-culture
    • /beaches
    • /care-community-services
    • /cart
    • /contact
    • /eat
    • /events-calendar
    • /events-calendar/2026-leland-wine-and-food-festival
    • /events-calendar/art-leelanau-at-oab
    • /events-calendar/artist-market-at-oab
    • and 51 more in the copied plan
  3. 3

    Fix description lengths

    +3 points, to 92

    Write a meta description of 70 to 165 characters that summarizes the page.

    92 pages

    See the pages
    • /
    • /arts-culture
    • /beaches
    • /care-community-services
    • /cart
    • /contact
    • /donations
    • /eat
    • /events-calendar
    • /events-calendar/2026-leland-wine-and-food-festival
    • and 82 more in the copied plan
  4. 4

    Link straight to the final address

    +2 points, to 94

    Point links and the sitemap at the final address, not at one that redirects.

    91 pages

    See the pages
    • /arts-culture
    • /beaches
    • /care-community-services
    • /cart
    • /contact
    • /donations
    • /eat
    • /events-calendar
    • /events-calendar/2026-leland-wine-and-food-festival
    • /events-calendar/art-leelanau-at-oab
    • and 81 more in the copied plan
  5. 5

    Describe images

    +2 points, to 96

    Describe every content image in its alt text.

    44 pages

    See the pages
    • /
    • /arts-culture
    • /beaches
    • /care-community-services
    • /contact
    • /donations
    • /eat
    • /events-calendar
    • /events-calendar/2026-leland-wine-and-food-festival
    • /events-calendar/heritage-festival-in-conjunction-with-lhs-maritime-festival
    • and 34 more in the copied plan
  6. 6

    Fix title lengths

    +1 point, to 97

    Write a title of 15 to 65 characters that leads with what the page covers.

    31 pages

    See the pages
    • /
    • /arts-culture
    • /beaches
    • /cart
    • /contact
    • /donations
    • /eat
    • /events-calendar
    • /events-calendar/cocoa-crawl
    • /events-calendar/fishtown-5k
    • and 21 more in the copied plan
  7. 7

    Use one main heading

    +1 point, to 98

    Give the page exactly one h1 that says what it is about.

    17 pages

    See the pages
    • /
    • /cart
    • /donations
    • /events-calendar
    • /home
    • /leland-history
    • /leland-wine-fest-posters
    • /manitou-islands
    • /maps
    • /members
    • and 7 more in the copied plan
  8. 8

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    7 pages

    See the pages
  9. 9

    Answer the first question right under it

    +1 point, to 99

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    1 page

    See the pages
    • /news/get-out-there-rh4hk-msbbf
  10. 10

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    4 pages

    See the pages
    • /membership/p/lelandchambermembership
    • /membership/p/lelandchambermembership-z9dj3
    • /news/get-out-there-rh4hk-msbbf
    • /shoplelandmi/p/leland-wine-fest-mens-sweatshirt-ebp9k-h8lee-asarh
  11. 11

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  12. 12

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    5 pages

    See the pages
    • /
    • /membership/p/lelandchambermembership
    • /membership/p/lelandchambermembership-z9dj3
    • /shoplelandmi/p/leland-wine-fest-mens-sweatshirt-ebp9k-h8lee-asarh
    • and 1 more in the copied plan
  13. 13

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    1 page

    See the pages
    • /news/get-out-there-rh4hk-msbbf
  14. 14

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    3 pages

    See the pages
    • /membership/p/lelandchambermembership
    • /membership/p/lelandchambermembership-z9dj3
    • /news/get-out-there-rh4hk-msbbf
  15. 15

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    4 pages

    See the pages
    • /membership/p/lelandchambermembership
    • /membership/p/lelandchambermembership-z9dj3
    • /news/get-out-there-rh4hk-msbbf
    • /shoplelandmi/p/leland-wine-fest-mens-sweatshirt-ebp9k-h8lee-asarh
  16. 16

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  17. 17

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    1 page

    See the pages
    • /membership/p/lelandchambermembership
  18. 18

    Bring deep pages closer to home

    Under a point

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    7 pages, 6 of them under /events-calendar/

    See the pages
    • /events-calendar/2026-leland-wine-and-food-festival
    • /events-calendar/leland-winter-windfall
    • /events-calendar/sue-b-fit-strength-classes-9z9dy
    • /events-calendar/sue-b-fit-strength-classes-9z9dy-3pb62
    • /events-calendar/sue-b-fit-strength-classes-9z9dy-3pb62-8yhdl
    • /events-calendar/sue-b-fit-strength-classes-9z9dy-3pb62-8yhdl-hc735
    • /membership/p/lelandchambermembership-z9dj3
  19. 19

    Set each page's canonical address

    +1 point, to 100, and full marks

    Add a canonical link that points to the page itself.

    3 pages

    See the pages
    • /cart
    • /home
    • /search
1 more, to tidy up after 100
  1. 20

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    4 pages

    See the pages
    • /eat
    • /landscape-and-design
    • /shop
    • /wineries-distilleries

What else the read found

Half its pages start answering within 212 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /events-calendar/broomsticks-and-bubbles1.5 s
  • /events-calendar/heritage-festival-in-conjunction-with-lhs-maritime-festival1.5 s
  • /events-calendar/art-leelanau-at-oab1.3 s
  • /events-calendar/sue-b-fit-strength-classes-9z9dy-3pb62-8yhdl-hc735-5334d-2pc8l-mysj7-lplcg-w4n2z-5eplh-zmdj3-sw4rn-pkwc7-ed2xd-hn3n4-swbtb-k3tyk-c7kw9-ef6as484 ms
  • /membership446 ms

Fastest: /manitou-islands, 13 ms. Heaviest: /donations, 72 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • SquarespacePlatform
  • Meta PixelMarketing

From the structured data on its home page, as the site says it: a Local business named Leland Chamber of Commerce. mttr does not check the profiles it names.

page with strong signs
1
hidden characters
0
chat, markdown or placeholders left in
1
dashes per 1,000 words
4.6
  • /read-me placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 6: Add depth to thin pages, Use one main heading and Add a tap-to-call link1 page
  • /charter-fishing passes every rule1 page
  • /community-and-culture passes every rule1 page
  • /[email protected] passes every rule1 page
  • /lcoc passes every rule1 page
  • /[email protected] passes every rule1 page
  • /new-page-1 passes every rule1 page
  • /[email protected] passes every rule1 page
  • /cart fails 7: Add a way to get in touch, Set each page's canonical address and Use one main heading1 page
  • /eat fails 7: Add a way to get in touch, Add a tap-to-call link and Fix description lengths1 page
  • /events-calendar fails 7: Add a way to get in touch, Use one main heading and Add a tap-to-call link1 page
  • /home fails 7: Set each page's canonical address, Use one main heading and Add a tap-to-call link1 page

And 39 more parts of the site.

Rather go through these with one of our experts? Book a strategy session

Fix lelandmi.com with your agent

Your agent makes the fixes. mttr checks each one. Free.

In the site’s repositorynpx skills add subinternal/mttr
Then tell your agentCheck lelandmi.com with mttr and fix what’s worth the most.

Claude Code, Codex, Cursor or any agent that reads AGENTS.md.

Claude Code, onceclaude mcp add --transport http mttr https://mttr.si/mcp
It needs a free key
Another agent
Read it againChanged something? A site is read at most once every ten minutes.