lendarch.com, read 1 day ago. Back to the report
94 to 100 in 7 steps
Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.
Now #7,704 of 263,583Step 1 #3,191Step 2 top 1%Step 7 full marks
Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.
The steps
Each is one change across the pages named. When one is live, read the site again and mttr marks it done.
- 1
Answer the first question right under it
+2 points, to 96, and #3,191, 4,513 places up
Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.
9 pages under /posts/
See the pages
- /posts/global-mortgage-trends
- /posts/loan-application-rates
- /posts/millennials-homebuying-process
- /posts/mortgage-loan-servicing-technology
- /posts/mortgage-strategies-2023
- /posts/mortgage-technology-customer-experience
- /posts/mortgage-technology-high-interest
- /posts/technology-customer-retention
- /posts/technology-prevent-mortgage-fraud
- 2
Put figures in tables
+1 point, to 97, and into the top 1%
Where the guide compares options or gives figures, put them in a table.
15 pages under /posts/
See the pages
- /posts/digital-mortgage
- /posts/global-mortgage-trends
- /posts/heloc-mortgage-industry
- /posts/improve-closing-inefficiencies-technology
- /posts/loan-application-rates
- /posts/millennials-homebuying-process
- /posts/mortgage-automation
- /posts/mortgage-loan-servicing-technology
- /posts/mortgage-pull-through-rate
- /posts/mortgage-strategies-2023
- and 5 more in the copied plan
- 3
Add lists or tables
+1 point, to 98
Add a table, a list, or a definition list. Assistants quote these more readily than prose.
13 pages under /posts/
See the pages
- /posts/digital-mortgage
- /posts/global-mortgage-trends
- /posts/heloc-mortgage-industry
- /posts/improve-closing-inefficiencies-technology
- /posts/loan-application-rates
- /posts/mortgage-loan-servicing-technology
- /posts/mortgage-pull-through-rate
- /posts/mortgage-strategies-2023
- /posts/mortgage-technology-customer-experience
- /posts/mortgage-technology-high-interest
- and 3 more in the copied plan
- 4
Phrase headings as questions
+1 point, to 99
Phrase at least one heading as the question a person would ask.
7 pages under /posts/
See the pages
- /posts/global-mortgage-trends
- /posts/loan-application-rates
- /posts/mortgage-loan-servicing-technology
- /posts/mortgage-strategies-2023
- /posts/mortgage-technology-customer-experience
- /posts/mortgage-technology-high-interest
- /posts/technology-customer-retention
- 5
Add breadcrumb data
Under a point
Add BreadcrumbList schema so the page has a place in the site.
15 pages under /posts/
See the pages
- /posts/digital-mortgage
- /posts/global-mortgage-trends
- /posts/heloc-mortgage-industry
- /posts/improve-closing-inefficiencies-technology
- /posts/loan-application-rates
- /posts/millennials-homebuying-process
- /posts/mortgage-automation
- /posts/mortgage-loan-servicing-technology
- /posts/mortgage-pull-through-rate
- /posts/mortgage-strategies-2023
- and 5 more in the copied plan
- 6
Add an llms.txt
Under a point
Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.
Once, for the whole site
Both sites Gemini cites beside it pass this one.
- 7
Fix title lengths
+1 point, to 100, and full marks
Write a title of 15 to 65 characters that leads with what the page covers.
5 pages, 3 of them under /posts/
See the pages
- /posts
- /posts/mortgage-pull-through-rate
- /posts/mortgage-technology-customer-experience
- /posts/mortgage-technology-high-interest
- /privacy-policy
2 more, to tidy up after 100
- 8
Fix description lengths
Under a point
Write a meta description of 70 to 165 characters that summarizes the page.
3 pages
See the pages
- /posts/2
- /posts/global-mortgage-trends
- /privacy-policy
- 9
Describe images
Under a point
Describe every content image in its alt text.
The home page
Done since the first read
Make near-copy pages distinct
Done, seen on the read of October 24. It failed on 1 page before.
Add a tap-to-call link
Done, seen on the read of October 24. It failed on 22 pages before.
What else the read found
Half its pages start answering within 91 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.
/partners204 ms/posts/digital-mortgage192 ms/posts/2192 ms/posts192 ms/contact185 ms
Fastest: /posts/mortgage-loan-servicing-technology, 53 ms. Heaviest: the home page, 35 KB.
Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.
AstroFramework
CloudflareHosting
From the structured data on its home page, as the site says it: an Organization named LendArch. mttr does not check the profiles it names.
- LinkedInlendarch
- pages with strong signs
- 2
- hidden characters
- 0
- chat, markdown or placeholders left in
- 2
- dashes per 1,000 words
- 0.8
/posts/mortgage-automationmarkdown never turned into formatting/posts/mortgage-strategies-2023markdown never turned into formatting
A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.
/fails 1: Describe images1 page/privacy-policyfails 2: Fix description lengths and Fix title lengths1 page/postsfails 1: Fix title lengths1 page/contactpasses every rule1 page/partnerspasses every rule1 page/termspasses every rule1 page/posts/16 fail a rule. Worst: /posts/global-mortgage-trends, 6 rules16 pages
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