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leoniconsultinggroup.com, read 2 days ago. Back to the report

67 to 100 in 15 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

6767 nownow751#146,914812top 50%8438748959169379489699710981199129913991410015full marks

Now #194,425 of 265,008Step 1 #146,914Step 2 top 50%Step 15 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a way to get in touch

    +8 points, to 75, and #146,914, 47,511 places up

    Give the page a form or a clear link to request a quote or get in touch.

    68 pages, 66 of them under /blog/

    See the pages
    • /
    • /blog
    • /blog/2020/11/18/how-to-make-your-social-media-banners-pop
    • /blog/2020/11/24/5-daily-gratitude-activities-you-can-start-doing-now
    • /blog/2020/11/4/5-marketing-5-education-resources-worth-reading-now
    • /blog/2020/12/17/this-list-of-birthdays-will-make-your-q1-planning-so-much-easier-in-2021
    • /blog/2020/12/22/our-most-popular-resources-of-2020
    • /blog/2020/12/22/this-4-step-process-will-change-the-way-you-think-about-planning
    • /blog/2020/12/3/buoy-podcast-talking-communications-amp-your-professional-potential
    • /blog/2021/01/06-winter-edtech-events
    • and 58 more in the copied plan
  2. 2

    Add a tap-to-call link

    +6 points, to 81, and into the top 50%

    Add a tap-to-call phone link.

    77 pages, 75 of them under /blog/

    See the pages
    • /
    • /blog
    • /blog/2020/11/11/how-often-should-i-post-on-each-social-media-channel
    • /blog/2020/11/18/how-to-make-your-social-media-banners-pop
    • /blog/2020/11/24/5-daily-gratitude-activities-you-can-start-doing-now
    • /blog/2020/11/4/5-marketing-5-education-resources-worth-reading-now
    • /blog/2020/12/17/this-list-of-birthdays-will-make-your-q1-planning-so-much-easier-in-2021
    • /blog/2020/12/22/our-most-popular-resources-of-2020
    • /blog/2020/12/22/this-4-step-process-will-change-the-way-you-think-about-planning
    • /blog/2020/12/3/buoy-podcast-talking-communications-amp-your-professional-potential
    • and 67 more in the copied plan
  3. 3

    Answer the first question right under it

    +3 points, to 84

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    74 pages under /blog/

    See the pages
    • /blog/2020/11/11/how-often-should-i-post-on-each-social-media-channel
    • /blog/2020/11/18/how-to-make-your-social-media-banners-pop
    • /blog/2020/11/24/5-daily-gratitude-activities-you-can-start-doing-now
    • /blog/2020/11/4/5-marketing-5-education-resources-worth-reading-now
    • /blog/2020/12/17/this-list-of-birthdays-will-make-your-q1-planning-so-much-easier-in-2021
    • /blog/2020/12/22/our-most-popular-resources-of-2020
    • /blog/2020/12/22/this-4-step-process-will-change-the-way-you-think-about-planning
    • /blog/2020/12/3/buoy-podcast-talking-communications-amp-your-professional-potential
    • /blog/2020/12/9/last-minute-gift-ideas-for-educators
    • /blog/2021/01/06-winter-edtech-events
    • and 64 more in the copied plan
  4. 4

    Bring deep pages closer to home

    +3 points, to 87

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    60 pages under /blog/

    See the pages
    • /blog/2020/11/11/how-often-should-i-post-on-each-social-media-channel
    • /blog/2020/11/18/how-to-make-your-social-media-banners-pop
    • /blog/2020/11/24/5-daily-gratitude-activities-you-can-start-doing-now
    • /blog/2020/11/4/5-marketing-5-education-resources-worth-reading-now
    • /blog/2020/12/17/this-list-of-birthdays-will-make-your-q1-planning-so-much-easier-in-2021
    • /blog/2020/12/22/our-most-popular-resources-of-2020
    • /blog/2020/12/22/this-4-step-process-will-change-the-way-you-think-about-planning
    • /blog/2020/12/3/buoy-podcast-talking-communications-amp-your-professional-potential
    • /blog/2020/12/9/last-minute-gift-ideas-for-educators
    • /blog/2021/01/06-winter-edtech-events
    • and 50 more in the copied plan
  5. 5

    Use one main heading

    +2 points, to 89

    Give the page exactly one h1 that says what it is about.

    77 pages, 75 of them under /blog/

    See the pages
    • /
    • /blog
    • /blog/2020/11/11/how-often-should-i-post-on-each-social-media-channel
    • /blog/2020/11/18/how-to-make-your-social-media-banners-pop
    • /blog/2020/11/24/5-daily-gratitude-activities-you-can-start-doing-now
    • /blog/2020/11/4/5-marketing-5-education-resources-worth-reading-now
    • /blog/2020/12/17/this-list-of-birthdays-will-make-your-q1-planning-so-much-easier-in-2021
    • /blog/2020/12/22/our-most-popular-resources-of-2020
    • /blog/2020/12/22/this-4-step-process-will-change-the-way-you-think-about-planning
    • /blog/2020/12/3/buoy-podcast-talking-communications-amp-your-professional-potential
    • and 67 more in the copied plan
  6. 6

    Phrase headings as questions

    +2 points, to 91

    Phrase at least one heading as the question a person would ask.

    73 pages under /blog/

    See the pages
    • /blog/2020/11/11/how-often-should-i-post-on-each-social-media-channel
    • /blog/2020/11/18/how-to-make-your-social-media-banners-pop
    • /blog/2020/11/24/5-daily-gratitude-activities-you-can-start-doing-now
    • /blog/2020/11/4/5-marketing-5-education-resources-worth-reading-now
    • /blog/2020/12/17/this-list-of-birthdays-will-make-your-q1-planning-so-much-easier-in-2021
    • /blog/2020/12/22/our-most-popular-resources-of-2020
    • /blog/2020/12/22/this-4-step-process-will-change-the-way-you-think-about-planning
    • /blog/2020/12/3/buoy-podcast-talking-communications-amp-your-professional-potential
    • /blog/2020/12/9/last-minute-gift-ideas-for-educators
    • /blog/2021/01/06-winter-edtech-events
    • and 63 more in the copied plan
  7. 7

    Describe images

    +2 points, to 93

    Describe every content image in its alt text.

    77 pages, 75 of them under /blog/

    See the pages
    • /
    • /blog
    • /blog/2020/11/11/how-often-should-i-post-on-each-social-media-channel
    • /blog/2020/11/18/how-to-make-your-social-media-banners-pop
    • /blog/2020/11/24/5-daily-gratitude-activities-you-can-start-doing-now
    • /blog/2020/11/4/5-marketing-5-education-resources-worth-reading-now
    • /blog/2020/12/17/this-list-of-birthdays-will-make-your-q1-planning-so-much-easier-in-2021
    • /blog/2020/12/22/our-most-popular-resources-of-2020
    • /blog/2020/12/22/this-4-step-process-will-change-the-way-you-think-about-planning
    • /blog/2020/12/3/buoy-podcast-talking-communications-amp-your-professional-potential
    • and 67 more in the copied plan
  8. 8

    Put figures in tables

    +1 point, to 94

    Where the guide compares options or gives figures, put them in a table.

    75 pages under /blog/

    See the pages
    • /blog/2020/11/11/how-often-should-i-post-on-each-social-media-channel
    • /blog/2020/11/18/how-to-make-your-social-media-banners-pop
    • /blog/2020/11/24/5-daily-gratitude-activities-you-can-start-doing-now
    • /blog/2020/11/4/5-marketing-5-education-resources-worth-reading-now
    • /blog/2020/12/17/this-list-of-birthdays-will-make-your-q1-planning-so-much-easier-in-2021
    • /blog/2020/12/22/our-most-popular-resources-of-2020
    • /blog/2020/12/22/this-4-step-process-will-change-the-way-you-think-about-planning
    • /blog/2020/12/3/buoy-podcast-talking-communications-amp-your-professional-potential
    • /blog/2020/12/9/last-minute-gift-ideas-for-educators
    • /blog/2021/01/06-winter-edtech-events
    • and 65 more in the copied plan
  9. 9

    Link straight to the final address

    +2 points, to 96

    Point links and the sitemap at the final address, not at one that redirects.

    76 pages, 75 of them under /blog/

    See the pages
    • /blog
    • /blog/2020/11/11/how-often-should-i-post-on-each-social-media-channel
    • /blog/2020/11/18/how-to-make-your-social-media-banners-pop
    • /blog/2020/11/24/5-daily-gratitude-activities-you-can-start-doing-now
    • /blog/2020/11/4/5-marketing-5-education-resources-worth-reading-now
    • /blog/2020/12/17/this-list-of-birthdays-will-make-your-q1-planning-so-much-easier-in-2021
    • /blog/2020/12/22/our-most-popular-resources-of-2020
    • /blog/2020/12/22/this-4-step-process-will-change-the-way-you-think-about-planning
    • /blog/2020/12/3/buoy-podcast-talking-communications-amp-your-professional-potential
    • /blog/2020/12/9/last-minute-gift-ideas-for-educators
    • and 66 more in the copied plan
  10. 10

    Fix description lengths

    +1 point, to 97

    Write a meta description of 70 to 165 characters that summarizes the page.

    64 pages under /blog/

    See the pages
    • /blog/2020/11/11/how-often-should-i-post-on-each-social-media-channel
    • /blog/2020/11/18/how-to-make-your-social-media-banners-pop
    • /blog/2020/11/24/5-daily-gratitude-activities-you-can-start-doing-now
    • /blog/2020/11/4/5-marketing-5-education-resources-worth-reading-now
    • /blog/2020/12/17/this-list-of-birthdays-will-make-your-q1-planning-so-much-easier-in-2021
    • /blog/2020/12/22/our-most-popular-resources-of-2020
    • /blog/2020/12/22/this-4-step-process-will-change-the-way-you-think-about-planning
    • /blog/2020/12/3/buoy-podcast-talking-communications-amp-your-professional-potential
    • /blog/2020/12/9/last-minute-gift-ideas-for-educators
    • /blog/2021/01/06-winter-edtech-events
    • and 54 more in the copied plan
  11. 11

    Add breadcrumb data

    +1 point, to 98

    Add BreadcrumbList schema so the page has a place in the site.

    75 pages under /blog/

    See the pages
    • /blog/2020/11/11/how-often-should-i-post-on-each-social-media-channel
    • /blog/2020/11/18/how-to-make-your-social-media-banners-pop
    • /blog/2020/11/24/5-daily-gratitude-activities-you-can-start-doing-now
    • /blog/2020/11/4/5-marketing-5-education-resources-worth-reading-now
    • /blog/2020/12/17/this-list-of-birthdays-will-make-your-q1-planning-so-much-easier-in-2021
    • /blog/2020/12/22/our-most-popular-resources-of-2020
    • /blog/2020/12/22/this-4-step-process-will-change-the-way-you-think-about-planning
    • /blog/2020/12/3/buoy-podcast-talking-communications-amp-your-professional-potential
    • /blog/2020/12/9/last-minute-gift-ideas-for-educators
    • /blog/2021/01/06-winter-edtech-events
    • and 65 more in the copied plan
  12. 12

    Show sources on guides

    +1 point, to 99

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    13 pages under /blog/

    See the pages
    • /blog/2020/12/17/this-list-of-birthdays-will-make-your-q1-planning-so-much-easier-in-2021
    • /blog/2020/12/22/our-most-popular-resources-of-2020
    • /blog/2020/12/22/this-4-step-process-will-change-the-way-you-think-about-planning
    • /blog/2021/12/23-most-popular-resources-2021
    • /blog/2021/2/18/social-media-metrics-bootcamp-top-stats-to-track-by-channel
    • /blog/2021/5/2/ways-to-show-appreciation-to-teachers-year-round
    • /blog/2021/6/24/25-benefits-organic-social-media-presence
    • /blog/2021/9/23-7-reasons-to-curate-content
    • /blog/2023/03/30/23/spring-edtech-events
    • /blog/7-time-saving-tips-for-creating-social-media-content
    • and 3 more in the copied plan
  13. 13

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  14. 14

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  15. 15

    Fix title lengths

    +1 point, to 100, and full marks

    Write a title of 15 to 65 characters that leads with what the page covers.

    24 pages under /blog/

    See the pages
    • /blog/2020/12/17/this-list-of-birthdays-will-make-your-q1-planning-so-much-easier-in-2021
    • /blog/2020/12/3/buoy-podcast-talking-communications-amp-your-professional-potential
    • /blog/2021/01/06-winter-edtech-events
    • /blog/2021/03/31-spring-edtech-events
    • /blog/2021/03/31-summer-edtech-events
    • /blog/2021/3/3/these-teachers-on-tiktok-will-make-you-laugh-cry-and-yeseven-dance
    • /blog/2021/5/13/twitter-hashtag-strategies-hashtag-best-practices
    • /blog/2021/5/27/11-tiktok-teachers-thatll-make-you-smile-laugh-out-loud-and-learn
    • /blog/2021/6/24/25-benefits-organic-social-media-presence
    • /blog/2023/02/23/social-media-images
    • and 14 more in the copied plan
3 more, to tidy up after 100
  1. 16

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    32 pages under /blog/

    See the pages
    • /blog/2020/11/11/how-often-should-i-post-on-each-social-media-channel
    • /blog/2020/11/18/how-to-make-your-social-media-banners-pop
    • /blog/2020/11/24/5-daily-gratitude-activities-you-can-start-doing-now
    • /blog/2020/12/17/this-list-of-birthdays-will-make-your-q1-planning-so-much-easier-in-2021
    • /blog/2020/12/22/our-most-popular-resources-of-2020
    • /blog/2020/12/22/this-4-step-process-will-change-the-way-you-think-about-planning
    • /blog/2020/12/9/last-minute-gift-ideas-for-educators
    • /blog/2021/1/21/5-marketing-and-5-education-resources-worth-reading-in-january
    • /blog/2021/1/28/are-you-really-community-building
    • /blog/2021/12/02-emoji-dos-and-donts
    • and 22 more in the copied plan
  2. 17

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    3 pages under /blog/2020/

    See the pages
    • /blog/2020/11/4/5-marketing-5-education-resources-worth-reading-now
    • /blog/2020/12/17/this-list-of-birthdays-will-make-your-q1-planning-so-much-easier-in-2021
    • /blog/2020/12/22/our-most-popular-resources-of-2020
  3. 18

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    3 pages under /blog/

    See the pages
    • /blog/2023/03/16/podcast-episodes-to-shift-your-edtech-marketing-mindset
    • /blog/edtech-communities-only-exist-when-this-happens
    • /blog/social-media-strategies-that-work-in-2023

What else the read found

Half its pages start answering within 456 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /blog/2021/03/31-spring-edtech-events549 ms
  • /blog/edtech-communities-only-exist-when-this-happens542 ms
  • /blog/email-marketing-strategy-for-school-leaders541 ms
  • /blog/the-3-step-content-framework-edtech-marketing531 ms
  • /blog/2023/01/19/23/winter-edtech-events514 ms

Fastest: /blog/2021/8/19/education-hashtags-to-help-your-tweets-get-seen, 29 ms. Heaviest: /blog/2021/4/7/twitter-metrics-that-matter-most, 44 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • SquarespacePlatform
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • Meta PixelMarketing
  • Adobe FontsFonts
pages with strong signs
7
hidden characters
33
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.2
  • /blog/2020/11/4/5-marketing-5-education-resources-worth-reading-now hidden characters a reader cannot see
  • /blog/2021/1/21/5-marketing-and-5-education-resources-worth-reading-in-january hidden characters a reader cannot see
  • /blog/2021/2/4/10-must-read-marketing-and-education-resources hidden characters a reader cannot see
  • /blog/2021/10/22-podcasts-that-inspire hidden characters a reader cannot see
  • /blog/2020/11/11/how-often-should-i-post-on-each-social-media-channel hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Add a way to get in touch, Use one main heading and Add a tap-to-call link1 page
  • /blog fails 5: Add a way to get in touch, Use one main heading and Add a tap-to-call link1 page
  • /blog/ 75 fail a rule. Worst: /blog/2020/12/17/this-list-of-birthdays-will-make-your-q1-planning-so-much-easier-in-2021, 15 rules75 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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