- Middle site
- 91
- Ahead by
- 6
Worth the mostEach fix here is worth under a point
linsheatingandair.com
Top 10%of the 262,077 sites mttr has read, at #20,305
It scores 91.
A score says pages are well formed. It does not say an assistant cites the site.
Answer the first question right under it
91 now92 with itTop 5% from 93
#20,305to#14,9845,321 places up15 of its 98 pages fail it. 1 in 121 ranked sites pass it.
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Where it ranks
2 points take it into the top 5%.
Beside it on the board
- #20,303kellingtonrestoration.com91
- #20,304landscapingparkcity.com91
- #20,305linsheatingandair.com91
- #20,306documentesign.com91
- #20,307columbusappliancerepair.com91
5,693 sites score 91. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 5%
- 91Now#20,305
- 92Answer the first question right under it#14,984
- 93Phrase headings as questionsTop 5%
2 fixes. Top 5% starts at 93.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 17
Worth the mostAnswer the first question right under it+1
- Middle site
- 98
- Behind by
- 4
Worth the mostShow sources on guides+1
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read984553 more than typical
Links a page23131.8× typical
Words a page25339636% below typical
Rules failing somewhere21147 more than typical
Half its pages answer in34 ms210 ms84% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
21 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 1 point each5,321 places up each
Answer the first question right under itUnderstand15 of 981 in 121
Phrase headings as questionsUnderstand14 of 981 in 10
Show sources on guidesTrust9 of 981 in 2
Fix description lengthsUnderstand56 of 981 in 11
Describe imagesUnderstand44 of 982 in 7
Fix title lengthsUnderstand43 of 981 in 6
Show 15 more fixes
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
Put figures in tablesUnderstand16 of 981 in 28
Add depth to thin pagesUnderstand11 of 983 in 7
Add lists or tablesUnderstand9 of 981 in 2
Show when guides were updatedTrust2 of 983 in 5
Put the text in the HTMLAccess1 of 982 in 3
Match structured data to the pageUnderstand1 of 981 in 2
Set each page's canonical addressAccess5 of 982 in 5
Allow pages to be indexedAccess3 of 985 in 6
Link to pages from related contentUnderstand1 of 985 in 6
Name the publisherTrust1 of 983 in 4
Use one main headingUnderstand4 of 981 in 4
Fix pages that fail to loadAccess1 of 983 in 4
Link straight to the final addressAccess3 of 981 in 2
Bring deep pages closer to homeAccess1 of 986 in 7
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleLins Heating & Air Conditioning-Offering Quality HVAC Solutions Since 1981
DescriptionSpecializing in residential, commercial and industrial HVAC throughout Eastern Iowa. For over 44 years, your comfort has been our priority!
First headingIS YOUR
OpeningSchedule your checkup with LINS Heating and Air Conditioning.
2 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Lins Heating & Air Conditioning-Offering Quality HVAC Solutions Since 1981” and “IS YOUR”.
Agent instructions
On linsheatingandair.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Name SW Cedar Rapids in the first words
The site is in SW Cedar Rapids, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On linsheatingandair.com, name SW Cedar Rapids in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best heating and cooling companies near SW Cedar Rapids, IA? Its answer, and whether it cites linsheatingandair.com, shows here in a moment.