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local.casella.com, read 20 hours ago. Back to the report

95 to 100 in 4 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9595 nownow961#3,191982top 1%9931004full marks

Now #7,009 of 263,583Step 1 #3,191Step 2 top 1%Step 4 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Publish a sitemap

    +1 point, to 96, and #3,191, 3,818 places up

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  2. 2

    Settle on one address

    +2 points, to 98, and into the top 1%

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

  3. 3

    Set a share image

    +1 point, to 99

    Set og:image so links to the page carry a picture.

    2 pages

    See the pages
    • /
    • /residential/dumpster-rental
  4. 4

    Add an llms.txt

    +1 point, to 100, and full marks

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

1 more, to tidy up after 100
  1. 5

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    1 page

    See the pages
    • /residential/dumpster-rental

Done since the first read

  1. Speed up the server

    Done, seen on the read of October 24. It failed on 1 page before.

What else the read found

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • nginxServer
  • Google Tag ManagerAnalytics
  • Google FontsFonts

From the structured data on its home page, as the site says it: an Organization named Casella Waste Systems. mttr does not check the profiles it names.

  • FacebookCasellaWaste
  • LinkedIncasella-waste-systems
  • XCasellaWaste
pages with strong signs
2
hidden characters
2
chat, markdown or placeholders left in
0
dashes per 1,000 words
2.5
  • / hidden characters a reader cannot see
  • /residential/dumpster-rental hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 1: Set a share image1 page
  • /residential/ 1 fail a rule. Worst: /residential/dumpster-rental, 2 rules1 page

Rather go through these with one of our experts? Book a strategy session

Fix local.casella.com with your agent

Your agent makes the fixes. mttr checks each one. Free.

In the site’s repositorynpx skills add subinternal/mttr
Then tell your agentCheck local.casella.com with mttr and fix what’s worth the most.

Claude Code, Codex, Cursor or any agent that reads AGENTS.md.

Claude Code, onceclaude mcp add --transport http mttr https://mttr.si/mcp
It needs a free key
Another agent
Read it againChanged something? A site is read at most once every ten minutes.