- Middle site
- 91
- Behind by
- 12
Worth the mostSet each page's canonical address+6
locksndoors.com
73 of 100ahead of 39% of the sites mttr has read
Its strongest stage is Act, at 100 against the middle site's 57. 1 fix, 6 points, take it to 79, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 45,249 places up
- 73Now#159,581
- 79Add structured data#114,332
The top half of every site starts at 77. The middle site in Brooklyn, NY scores 81.
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Where it ranks
4 points take it into the top half.
Beside it on the board
- #160,548nytpu.com73
- #160,549berlinscienceweek.com73
- #160,550locksndoors.com73
- #160,551acoup.blog73
- #160,552elevatehq.com73
6,042 sites score 73. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Brooklyn, NY
- #1neilsappliances.com99
- #2strictlywaterdamagerestoration.com99
- #3ampedsoftware.com98
- #411locksndoors.com73
The middle site in Brooklyn, NY scores 81.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Trust.
- Middle site
- 59
- Behind by
- 21
Worth the mostAdd structured data+6
- Middle site
- 98
- Behind by
- 3
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read314413 fewer than typical
Links a page81341% below typical
Words a page28839427% below typical
Rules failing somewhere21147 more than typical
Half its pages answer in113 ms210 ms46% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
21 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points each46,218 places up each
Add structured dataUnderstand31 of 311 in 3
Set each page's canonical addressAccess31 of 312 in 5
Worth 5 points37,747 places up
Use one main headingUnderstand30 of 311 in 4
Worth 3 points21,943 places up
Fix description lengthsUnderstand31 of 311 in 11
Worth 2 points14,435 places up
Describe imagesUnderstand21 of 312 in 7
Show 16 more fixes
Worth 1 point each7,472 places up each
Match structured data to the pageUnderstand4 of 313 in 7
Put the text in the HTMLAccess3 of 312 in 3
Phrase headings as questionsUnderstand3 of 311 in 10
Add depth to thin pagesUnderstand3 of 313 in 7
Worth under a point each
Answer the first question right under itUnderstand1 of 311 in 121
Show sources on guidesTrust1 of 311 in 2
Link to orphaned pagesAccessAbout the whole site3 in 4
Show when guides were updatedTrust1 of 313 in 5
Put figures in tablesUnderstand1 of 311 in 28
Name the publisherTrust1 of 313 in 4
Add lists or tablesUnderstand2 of 311 in 2
Add breadcrumb dataUnderstand3 of 311 in 2
Add an llms.txtAccessAbout the whole site1 in 4
Link straight to the final addressAccess3 of 311 in 2
Fix title lengthsUnderstand1 of 311 in 6
Replace unsupported sales claimsTrust1 of 312 in 3
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleBest Locksmith | Lock Installation in Brooklyn NYC – Locks & Doors Company
DescriptionNone in the HTML
First headingNone in the HTML
OpeningOur company proudly provides energy efficient locks and doors in all price ranges. Our talented team can help guide you through any project size.
3 changes so it reads plainly as what it is
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On locksndoors.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On locksndoors.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On locksndoors.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best locksmiths near Brooklyn, NY? Its answer, and whether it cites locksndoors.com, shows here in a moment.