- Middle site
- 91
- Ahead by
- 7
Worth the mostBring deep pages closer to home+1
locktonaffinityoutdoor.com
Top 25%of the 263,583 sites mttr has read, at #38,046
It scores 89.
A score says pages are well formed. It does not say an assistant cites the site.
Answer the first question right under it
89 now91 with itTop 10% from 90
#38,046to#20,10117,945 places up38 of its 100 pages fail it. 1 in 121 ranked sites pass it.
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Where it ranks
Up 1,063 places since Oct 20, from #39,109. 1 point takes it into the top 10%.
Beside it on the board
- #38,044cubicbricks.com89
- #38,045glenviewilconcretecontractor.com89
- #38,046locktonaffinityoutdoor.com89
- #38,047supertechhvac.com89
- #38,048advancedelectricpa.com89
6,864 sites score 89. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 89Now#38,046
- 91Answer the first question right under itTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 11
Worth the mostAnswer the first question right under it+2
- Middle site
- 98
- Behind by
- 5
Worth the mostShow sources on guides+1
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page20131.6× typical
Words a page6643941.7× typical
Rules failing somewhere18144 more than typical
Half its pages answer in824 ms210 ms292% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
18 fixes. The first 10 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 2 points17,945 places up
Answer the first question right under itUnderstand38 of 1001 in 121
Worth 1 point each12,222 places up each
Phrase headings as questionsUnderstand33 of 1001 in 10
Put figures in tablesUnderstand39 of 1001 in 28
Add real images to contentUnderstand39 of 1002 in 3
Show sources on guidesTrust13 of 1001 in 2
Fix description lengthsUnderstand50 of 1001 in 11
Describe imagesUnderstand44 of 1002 in 7
Use one main headingUnderstand22 of 1001 in 4
Fix title lengthsUnderstand28 of 1001 in 6
Bring deep pages closer to homeAccess18 of 1006 in 7
Show 8 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Speed up the serverAccessAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Add depth to thin pagesUnderstand11 of 1003 in 7
Add lists or tablesUnderstand13 of 1001 in 2
Show when guides were updatedTrust2 of 1003 in 5
Link straight to the final addressAccess5 of 1001 in 2
How AI reads this site
It reads as two things at once, lending, insurance and finance and law firms, and neither wins. 5 changes would make it plainer.
It reads as
Lending, insurance and financeLevel with law firms. It says it is in Overland Park.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Lending, insurance and finance
- Law firms
- Real estate
What an assistant reads first
Home pageWhat it says
TitleHome - Lockton Affinity Outdoor
DescriptionINSURANCE FOR FIREARM OWNERS AND INSTRUCTORS Coverage to protect your firearms, livelihood, finances and more
First headingNone in the HTML
OpeningWhether you are a firearm business in Colorado or lease hunting ground in Louisiana, you deserve customized insurance that fits your exact outdoor needs. Explore our products below to find the right coverage for you.
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Lending, insurance and finance. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On locktonaffinityoutdoor.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Lending, insurance and finance. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On locktonaffinityoutdoor.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Lending, insurance and finance.
- Name Overland Park in the first words
The site is in Overland Park, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On locktonaffinityoutdoor.com, name Overland Park in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On locktonaffinityoutdoor.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Lending, insurance and finance), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Law firms as well as Lending, insurance and finance. Mixed on one page, neither reads plainly.
Agent instructions
On locktonaffinityoutdoor.com, find where the site mixes Lending, insurance and finance with Law firms, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.