- Middle site
- 91
- Ahead by
- 4
Worth the mostLink straight to the final address+2
lodgecastiron.com
Top 10%of the 263,587 sites mttr has read, at #24,487
It scores 91.
A score says pages are well formed. It does not say an assistant cites the site.
Phrase headings as questions
91 now94 with itTop 5% from 93
#24,487to#7,43017,057 places up61 of its 63 pages fail it. 1 in 10 ranked sites pass it.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
2 points take it into the top 5%.
Beside it on the board
- #24,485lrefoundationrepairofplantcity.com91
- #24,486stebnitzbuilders.com91
- #24,487lodgecastiron.com91
- #24,488buitengoeddeboomgaard.com91
- #24,489helium10.com91
5,717 sites score 91. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 5%
- 91Now#24,487
- 94Phrase headings as questionsTop 5%
1 fix. Top 5% starts at 93.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 20
Worth the mostPhrase headings as questions+3
- Middle site
- 98
- Ahead by
- 1
Worth the mostMake near-copy pages distinct+1
- Middle site
- 57
- Ahead by
- 41
Worth the mostAdd a way to get in touch+1
Against a typical site
The readThis siteTypicalAgainst typical
Pages read634419 more than typical
Links a page60134.6× typical
Words a page32839417% below typical
Rules failing somewhere1514About typical
Half its pages answer in333 ms210 ms59% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
15 fixes. The first 14 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 3 points each17,057 places up each
Phrase headings as questionsUnderstand61 of 631 in 10
Add depth to thin pagesUnderstand50 of 633 in 7
Worth 2 points13,709 places up
Link straight to the final addressAccess62 of 631 in 2
Worth 1 point each9,401 places up each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add breadcrumb dataUnderstand61 of 631 in 2
Add structured dataUnderstand2 of 631 in 3
Fix description lengthsUnderstand3 of 631 in 11
Fix title lengthsUnderstand2 of 631 in 6
Add a way to get in touchAct1 of 631 in 2
Use one main headingUnderstand1 of 631 in 4
Match structured data to the pageUnderstand1 of 633 in 7
Add a tap-to-call linkAct1 of 631 in 3
Set a share imageUnderstand2 of 632 in 7
Describe imagesUnderstand1 of 632 in 7
Show 1 more fix
Worth under a point each
Set each page's canonical addressAccess1 of 632 in 5
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleLodge Cast Iron | USA Made Cookware, Bakeware, Pans & More
DescriptionShop the original home of American cast iron. Create kitchen memories with Lodge Cast Iron skillets, dutch ovens, carbon steel, pans, bakeware & more.
First headingLodge Cast Iron Lodge Cast Iron
OpeningChef Collection Reversible Grill/Griddle
1 change so it reads plainly as what it is
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On lodgecastiron.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.