- Middle site
- 91
- Behind by
- 15
Worth the mostSet each page's canonical address+6
lukebryan.com
68 of 100ahead of 27% of the sites mttr has read
Its strongest stage is Trust, at 98 against the middle site's 98. 2 fixes, 12 points, take it to 80, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
2 fixes, 81,151 places up
- 68Now#187,061
- 74Add structured data#153,078
- 80Set each page's canonical address#105,910
The top half of every site starts at 77. The middle site in Cheyenne, WY scores 83.
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Where it ranks
9 points take it into the top half.
Beside it on the board
- #189,977services.slcpl.org68
- #189,978v1subscription.com68
- #189,979lukebryan.com68
- #189,980your.servicenow.com68
- #189,981thebasementreno.com68
4,270 sites score 68. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Cheyenne, WY
- #1petesbuilderscommercial.com92
- #2merrittplumbingandheating.com91
- #3peteshomerenovation.com91
- #35lukebryan.com68
The middle site in Cheyenne, WY scores 83.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Act.
- Middle site
- 59
- Behind by
- 9
Worth the mostAdd structured data+6
- Middle site
- 98
- Level with it
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Behind by
- 10
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page161328% above typical
Words a page3339492% below typical
Rules failing somewhere19145 more than typical
Half its pages answer in535 ms210 ms155% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
19 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points each36,901 places up each
Add structured dataUnderstand100 of 1001 in 3
Set each page's canonical addressAccess100 of 1002 in 5
Add a tap-to-call linkAct100 of 1001 in 3
Worth 2 points each13,243 places up each
Fix description lengthsUnderstand89 of 1001 in 11
Link straight to the final addressAccess100 of 1001 in 2
Show 14 more fixes
Worth 1 point each8,156 places up each
Fix title lengthsUnderstand59 of 1001 in 6
Use one main headingUnderstand32 of 1001 in 4
Add a way to get in touchAct18 of 1001 in 2
Worth under a point each
Answer the first question right under itUnderstand6 of 1001 in 121
Match structured data to the pageUnderstand6 of 1003 in 7
Phrase headings as questionsUnderstand6 of 1001 in 10
Add depth to thin pagesUnderstand6 of 1003 in 7
Name the publisherTrust6 of 1003 in 4
Add lists or tablesUnderstand5 of 1001 in 2
Put figures in tablesUnderstand5 of 1001 in 28
Add breadcrumb dataUnderstand6 of 1001 in 2
Add an llms.txtAccessAbout the whole site1 in 4
Describe imagesUnderstand6 of 1002 in 7
Replace unsupported sales claimsTrust2 of 1002 in 3
How AI reads this site
It reads closest to law firms, but only loosely. 5 changes would make it plainer.
It reads as
Law firmsIt says it is in Cheyenne.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Law firms
- Hotels and travel
- Agencies and studios
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Law firms. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On lukebryan.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Law firms. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On lukebryan.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Law firms.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On lukebryan.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Cheyenne in the first words
The site is in Cheyenne, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On lukebryan.com, name Cheyenne in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On lukebryan.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Law firms), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.