- Middle site
- 91
- Behind by
- 5
Worth the mostSet each page's canonical address+3
lusocentre.org
69 of 100ahead of 30% of the sites mttr has read
Its strongest stage is Trust, at 100 against the middle site's 98. 2 fixes, 13 points, take it to 82, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
2 fixes, 93,622 places up
- 69Now#181,823
- 76Add structured data#138,607
- 82Add a tap-to-call link#88,201
The top half of every site starts at 77.
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The link
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EmailWrite the email
Where it ranks
Up 9,307 places since Oct 14, from #191,330. 8 points take it into the top half.
Beside it on the board
- #182,021selectad.com69
- #182,022camfrog.com69
- #182,023lusocentre.org69
- #182,024theremodeledlife.com69
- #182,025northcountryundergroundrailroad.com69
5,238 sites score 69. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Act.
- Middle site
- 59
- Behind by
- 13
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Behind by
- 25
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read984454 more than typical
Links a page35132.7× typical
Words a page20439448% below typical
Rules failing somewhere1414About typical
Half its pages answer in64 ms210 ms70% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
14 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points43,416 places up
Add structured dataUnderstand98 of 981 in 3
Worth 6 points35,908 places up
Add a tap-to-call linkAct98 of 981 in 3
Worth 5 points28,945 places up
Use one main headingUnderstand98 of 981 in 4
Worth 3 points each16,400 places up each
Add a way to get in touchAct43 of 981 in 2
Set each page's canonical addressAccess43 of 982 in 5
Worth 2 points each10,604 places up each
Fix description lengthsUnderstand72 of 981 in 11
Link straight to the final addressAccess97 of 981 in 2
Show 7 more fixes
Worth under a point each
Publish a sitemapAccessAbout the whole site3 in 4
Match structured data to the pageUnderstand1 of 983 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Fix title lengthsUnderstand19 of 981 in 6
Set a share imageUnderstand21 of 982 in 7
Describe imagesUnderstand5 of 982 in 7
Replace unsupported sales claimsTrust1 of 982 in 3
How AI reads this site
It reads mostly as nonprofits and charities. 3 changes would make it plainer.
It reads as
Nonprofits and charities
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Nonprofits and charities
- Trades and home services
- Cities and public services
What an assistant reads first
Home pageWhat it says
TitleHome | LUSO Community Services
DescriptionLUSO is a multicultural neighbourhood resource centre that has been making a difference in London since 1980.
First headingWe are a multicultural neighbourhood resource centre that has been making a difference in London since 1980.
OpeningWe celebrate and embrace diversity and are passionate to make our community welcoming for everyone. Whether you are new to the community or have been here for a while, we are here to support you and help you and your family succeed. Through an array of programs and services that…
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Nonprofits and charities. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On lusocentre.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Nonprofits and charities. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Home | LUSO Community Services” and “We are a multicultural neighbourhood resource centre that has been making a difference in London since 1980.”.
Agent instructions
On lusocentre.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Nonprofits and charities.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On lusocentre.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Nonprofits and charities), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.