- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+2
mad-river.com
Top 10%of the 25 sites in Jackson, Wyoming, at #2
It scores 91.
A score says pages are well formed. It does not say an assistant cites the site.
Answer the first question right under it
91 now93 with itTop 5% from 93
#22,527to#10,84211,685 places up19 of its 39 pages fail it. 1 in 121 ranked sites pass it.
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Where it ranks
Held at 91 for its last 3 reads. 2 points take it into the top 5%.
Beside it on the board
- #22,525solarisnational.com91
- #22,526ddddumpsterrentaltacoma.com91
- #22,527mad-river.com91
- #22,528routard.com91
- #22,529csebathroomremodelingcleveland.com91
5,769 sites score 91. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 5%
- 91Now#22,527
- 93Answer the first question right under itTop 5%
1 fix. Top 5% starts at 93.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 20
Worth the mostAnswer the first question right under it+2
- Middle site
- 98
- Behind by
- 2
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read39445 fewer than typical
Links a page1313About typical
Words a page7313941.9× typical
Rules failing somewhere16142 more than typical
Half its pages answer in530 ms210 ms152% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
16 fixes. The first 4 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 2 points each11,685 places up each
Answer the first question right under itUnderstand19 of 391 in 121
Link straight to the final addressAccess38 of 391 in 2
Worth 1 point each7,353 places up each
Phrase headings as questionsUnderstand19 of 391 in 10
Put figures in tablesUnderstand19 of 391 in 28
Show 12 more fixes
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
List your profiles in your structured dataTrustAbout the whole site4 in 5
Add depth to thin pagesUnderstand5 of 393 in 7
Describe imagesUnderstand8 of 392 in 7
Add structured dataUnderstand3 of 391 in 3
Fix description lengthsUnderstand4 of 391 in 11
Remove ratings with no visible reviewsTrust2 of 3919 in 20
Replace unsupported sales claimsTrust3 of 392 in 3
Fix title lengthsUnderstand2 of 391 in 6
Link to pages from related contentUnderstand1 of 395 in 6
Use one main headingUnderstand1 of 391 in 4
Set a share imageUnderstand1 of 392 in 7
How AI reads this site
It reads closest to hotels and travel, but only loosely. 1 change would make it plainer.
It reads as
Hotels and travelIt says it is an organization in Jackson.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Hotels and travel
- Law firms
- Trades and home services
What an assistant reads first
Home pageWhat it says
TitleMad River Boat Trips | White Water Rafting Jackson Hole, WY
DescriptionCome explore the wild and scenic Snake River in Jackson Hole! We offer white water rafting trips, guide school, and more. Book online now.
First headingMad River Boat Trips
OpeningFor winter adventures, don’t miss our Yellowstone Winter Trips with Scenic Safaris!
1 change so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Hotels and travel. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On mad-river.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Hotels and travel. Keep the title under 60 characters and lead with the service, not the name.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best rafting and outfitter companies near Jackson, WY? Its answer, and whether it cites mad-river.com, shows here in a moment.