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madewellrestoration.com, read 2 days ago. Back to the report

84 to 100 in 18 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8484 nownow881top 25%9029239349559569579589599610961197129813981498159916991710018full marks

Now #79,549 of 264,578Step 1 top 25%Step 18 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +4 points, to 88, and #39,291, 40,258 places up, and into the top 25%

    Add valid JSON-LD that says what the page is.

    66 pages

    See the pages
    • /about-us
    • /aesthetics-and-design-trends
    • /asphalt-shingles-vs-metal-roofing-which-is-better-for-your-home
    • /blog
    • /blog/page/2
    • /blog/page/3
    • /box-gutters-cincinnati
    • /category/advice
    • /category/advice/page/2
    • /category/asphalt-shingles
    • and 56 more in the copied plan
  2. 2

    Describe images

    +2 points, to 90

    Describe every content image in its alt text.

    90 pages

    See the pages
    • /
    • /about-us
    • /aesthetics-and-design-trends
    • /asphalt-shingles-vs-metal-roofing-which-is-better-for-your-home
    • /blog
    • /blog/page/2
    • /blog/page/3
    • /box-gutters-cincinnati
    • /category/advice
    • /category/advice/page/2
    • and 80 more in the copied plan
  3. 3

    Match structured data to the page

    +2 points, to 92

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    23 pages under /service-area/

    See the pages
    • /service-area/burlington
    • /service-area/cincinnati
    • /service-area/cold-spring
    • /service-area/crescent-springs-ky
    • /service-area/crestview-hills
    • /service-area/edgewood
    • /service-area/florence
    • /service-area/fort-mitchell
    • /service-area/fort-thomas
    • /service-area/fort-wright
    • and 13 more in the copied plan
  4. 4

    Link straight to the final address

    +1 point, to 93

    Point links and the sitemap at the final address, not at one that redirects.

    91 pages

    See the pages
    • /about-us
    • /aesthetics-and-design-trends
    • /asphalt-shingles-vs-metal-roofing-which-is-better-for-your-home
    • /blog
    • /blog/page/2
    • /blog/page/3
    • /box-gutters-cincinnati
    • /category/advice
    • /category/advice/page/2
    • /category/asphalt-shingles
    • and 81 more in the copied plan
  5. 5

    Allow pages to be indexed

    +2 points, to 95

    Remove noindex when the page is ready to be found.

    13 pages, 12 of them under /category/

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /category/advice
    • /category/advice/page/2
    • /category/asphalt-shingles
    • /category/metal-roofing
    • /category/roof-repair
    • /category/roof-repair/page/2
    • /category/roofing
    • /category/roofing/page/2
    • /category/roofing/page/3
    • /category/seamless-gutters
    • and 3 more in the copied plan
  6. 6

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  7. 7

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  8. 8

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  9. 9

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    11 pages under /service-area/

    See the pages
    • /service-area/cold-spring
    • /service-area/crestview-hills
    • /service-area/edgewood
    • /service-area/liberty-township
    • /service-area/madeira
    • /service-area/mason
    • /service-area/newport
    • /service-area/roofing-siding-contractor-near-alexandria
    • /service-area/roofing-siding-contractor-near-anderson-township
    • /service-area/union
    • and 1 more in the copied plan
  10. 10

    Add breadcrumb data

    +1 point, to 96

    Add BreadcrumbList schema so the page has a place in the site.

    23 pages under /service-area/

    See the pages
    • /service-area/burlington
    • /service-area/cincinnati
    • /service-area/cold-spring
    • /service-area/crescent-springs-ky
    • /service-area/crestview-hills
    • /service-area/edgewood
    • /service-area/florence
    • /service-area/fort-mitchell
    • /service-area/fort-thomas
    • /service-area/fort-wright
    • and 13 more in the copied plan
  11. 11

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  12. 12

    Show every FAQ question on the page

    +1 point, to 97

    Show every question in the FAQ schema on the page, word for word.

    16 pages under /service-area/

    See the pages
    • /service-area/cincinnati
    • /service-area/crescent-springs-ky
    • /service-area/crestview-hills
    • /service-area/edgewood
    • /service-area/florence
    • /service-area/fort-mitchell
    • /service-area/fort-thomas
    • /service-area/fort-wright
    • /service-area/independence
    • /service-area/kenwood
    • and 6 more in the copied plan
  13. 13

    Set each page's canonical address

    +1 point, to 98

    Add a canonical link that points to the page itself.

    14 pages, 12 of them under /category/

    See the pages
    • /category/advice
    • /category/advice/page/2
    • /category/asphalt-shingles
    • /category/metal-roofing
    • /category/roof-repair
    • /category/roof-repair/page/2
    • /category/roofing
    • /category/roofing/page/2
    • /category/roofing/page/3
    • /category/seamless-gutters
    • and 4 more in the copied plan
  14. 14

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    17 pages

    See the pages
    • /aesthetics-and-design-trends
    • /choosing-a-reliable-roofing-company
    • /commercial-roofing-installation
    • /emergency-roofing-response-dealing-with-leaks-and-roof-cave-ins
    • /exploring-gutter-options-with-madewell-restoration
    • /fall-roof-inspection-key-signs-of-damage-you-shouldnt-ignore
    • /greater-cincinnati-winter-roof-and-gutter-maintenance
    • /happy-new-year-from-madewell-restoration
    • /how-to-insulate-your-home-to-cut-energy-costs-this-winter
    • /improve-your-homes-shelter-roof-replacement-and-repair-with-madewell-restoration
    • and 7 more in the copied plan
  15. 15

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    15 pages, 12 of them under /category/

    See the pages
    • /category/advice
    • /category/advice/page/2
    • /category/asphalt-shingles
    • /category/metal-roofing
    • /category/roof-repair
    • /category/roof-repair/page/2
    • /category/roofing
    • /category/roofing/page/2
    • /category/roofing/page/3
    • /category/seamless-gutters
    • and 5 more in the copied plan
  16. 16

    Fix pages that fail to load

    +1 point, to 99

    Fix or remove the link. Every linked page should return 200.

    5 pages under /category/

    See the pages
    • /category/advice/page/3
    • /category/roof-repair/page/3
    • /category/roofing/page/4
    • /category/seamless-gutters/page/2
    • /category/siding/page/2
  17. 17

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    5 pages

    See the pages
    • /blog
    • /blog/page/2
    • /blog/page/3
    • /locations.kml
    • /tag/storm-damage-roof-insurance-claim-cincinnati
  18. 18

    Replace unsupported sales claims

    +1 point, to 100, and full marks

    Replace the sales claim with a fact that can be checked.

    5 pages

    See the pages
    • /about-us
    • /new-roof-installation-repair-ohio-cincinnati
    • /seamless-gutters-box-gutters-gutter-guards-custom-metal-flashings
    • /services
    • /siding-installation-repair
4 more, to tidy up after 100
  1. 19

    Bring deep pages closer to home

    Under a point

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    3 pages

    See the pages
    • /category/roofing/page/3
    • /siding-repair-replacement
    • /the-importance-of-a-good-roof
  2. 20

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    1 page

    See the pages
    • /locations.kml
  3. 21

    Add a tap-to-call link

    Under a point

    Add a tap-to-call phone link.

    1 page

    See the pages
    • /locations.kml
  4. 22

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    1 page

    See the pages
    • /locations.kml

What else the read found

Half its pages take over 2,699 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /the-importance-of-a-good-roof5.6 s
  • /the-benefits-of-different-commercial-roofing-systems5.0 s
  • /commercial-roof-repair4.9 s
  • /roof-replacement-cincinnati4.8 s
  • /terms-conditions4.5 s

Fastest: /choosing-a-reliable-roofing-company, 17 ms. Heaviest: /insurance-claim-for-storm-damage, 54 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • nginxServer
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • Meta PixelMarketing
  • jQueryLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: a Roofing contractor named MadeWell Roofing & Exteriors. mttr does not check the profiles it names.

page with strong signs
1
hidden characters
0
chat, markdown or placeholders left in
1
dashes per 1,000 words
0.8
  • /siding-installation-repair placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 1: Describe images1 page
  • /locations.kml fails 9: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /about-us fails 4: Add structured data, Describe images and Replace unsupported sales claims1 page
  • /aesthetics-and-design-trends fails 4: Add structured data, Describe images and Fix title lengths1 page
  • /blog fails 4: Add structured data, Use one main heading and Describe images1 page
  • /choosing-a-reliable-roofing-company fails 4: Add structured data, Describe images and Fix title lengths1 page
  • /commercial-roofing-installation fails 4: Add structured data, Describe images and Fix title lengths1 page
  • /emergency-roofing-response-dealing-with-leaks-and-roof-cave-ins fails 4: Add structured data, Describe images and Fix title lengths1 page
  • /exploring-gutter-options-with-madewell-restoration fails 4: Add structured data, Describe images and Fix title lengths1 page
  • /fall-roof-inspection-key-signs-of-damage-you-shouldnt-ignore fails 4: Add structured data, Describe images and Fix title lengths1 page
  • /greater-cincinnati-winter-roof-and-gutter-maintenance fails 4: Add structured data, Describe images and Fix title lengths1 page
  • /happy-new-year-from-madewell-restoration fails 4: Add structured data, Describe images and Fix title lengths1 page

And 46 more parts of the site.

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