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madroofers.com, read 3 days ago. Back to the report

98 to 100 in 7 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9898 nownow991top 0.1%9929939949959961007full marks

Now #2,059 of 264,219Step 1 top 0.1%Step 7 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Make near-copy pages distinct

    +1 point, to 99, and #180, 1,879 places up, and into the top 0.1%

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  2. 2

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    7 pages

    See the pages
    • /asphalt-shingle-roofing-salt-lake-city
    • /commercial-roofing-salt-lake-city
    • /gutters-salt-lake-city
    • /residential-roofing
    • /services
    • /slate-roofing-salt-lake-city
    • /storm-damage-repair-salt-lake-city
  3. 3

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    19 pages

    See the pages
    • /asphalt-shingle-roof-value-salt-lake-city
    • /attic-ventilation-and-insulation-strategies-for-salt-lake-city-winters
    • /cool-green-commercial-roofs-in-salt-lake-city-energy-efficiency-that-pays
    • /do-roofers-need-licensed-and-insured-salt-lake-city
    • /emergency-roof-repairs-what-salt-lake-city-residents-need-to-know
    • /flat-roof-repair-in-salt-lake-city-common-problems-effective-solutions
    • /heber-city
    • /how-to-prepare-your-home-for-winter-in-salt-lake-city
    • /is-a-metal-roof-installation-worth-it-what-salt-lake-city-residents-should-know
    • /mad-services
    • and 9 more in the copied plan
  4. 4

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  5. 5

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    12 pages

    See the pages
    • /asphalt-shingle-roofing-salt-lake-city
    • /commercial-roofing-salt-lake-city
    • /gutters-salt-lake-city
    • /metal-roofing-salt-lake-city
    • /residential-roofing
    • /service-area/draper-ut
    • /service-area/roofing-contractor-alpine-ut
    • /service-area/roofing-contractor-highland-ut
    • /services
    • /slate-roofing-salt-lake-city
    • and 2 more in the copied plan
  6. 6

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    1 page

    See the pages
    • /services
  7. 7

    Fix title lengths

    +1 point, to 100, and full marks

    Write a title of 15 to 65 characters that leads with what the page covers.

    9 pages

    See the pages
    • /blog
    • /emergency-commercial-roof-repair-in-salt-lake-city-winter-readiness-guide
    • /how-long-will-a-roof-replacement-take-in-salt-lake-city
    • /roofing-contractor-farmington-ut
    • /roofing-contractor-ogden-ut
    • /roofing-contractor-sandy-ut
    • /service-area/roofing-contractor-alpine-ut
    • /why-fall-is-the-best-time-for-roof-repairs-in-salt-lake-city
    • /will-metal-roofing-add-home-value-salt-lake-city
4 more, to tidy up after 100
  1. 8

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    1 page

    See the pages
    • /services
  2. 9

    Describe images

    Under a point

    Describe every content image in its alt text.

    5 pages

    See the pages
    • /
    • /blog
    • /bosso-lightning
    • /financing
    • /how-winter-snow-load-affects-residential-roofs-in-salt-lake-city
  3. 10

    Bring deep pages closer to home

    Under a point

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    2 pages

    See the pages
    • /cost-gutter-salt-lake-city
    • /roof-replacement-cost-salt-lake-city
  4. 11

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /mad-home-roofing-services

What else the read found

Half its pages take over 5,359 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /blog11.6 s
  • /why-hire-a-professional-roofing-contractor-in-utah7.5 s
  • /most-popular-shingle-colors-salt-lake7.4 s
  • /cost-gutter-salt-lake-city7.4 s
  • /reasons-metal-roof-perfect-choice-riverton-home7.4 s

Fastest: /, 343 ms. Heaviest: the home page, 44 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • Cloudflare Web AnalyticsAnalytics
  • Google reCAPTCHALibrary

From the structured data on its home page, as the site says it: an Organization named MAD Roofing & Exteriors. mttr does not check the profiles it names.

  • Facebook100086159287667
  • Instagrammad.roofing
  • YouTube@MADRoofing
  • LinkedIn112719893
  • TikTok@mad_roofing
pages with strong signs
2
hidden characters
3
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.2
  • /common-causes-roof-damage-draper-business-owners hidden characters a reader cannot see
  • / hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 1: Describe images1 page
  • /services fails 4: Add depth to thin pages, Phrase headings as questions and Add real images to content1 page
  • /slate-roofing-salt-lake-city fails 3: Phrase headings as questions, Fix description lengths and Add breadcrumb data1 page
  • /asphalt-shingle-roofing-salt-lake-city fails 2: Phrase headings as questions and Add breadcrumb data1 page
  • /blog fails 2: Describe images and Fix title lengths1 page
  • /commercial-roofing-salt-lake-city fails 2: Phrase headings as questions and Add breadcrumb data1 page
  • /gutters-salt-lake-city fails 2: Phrase headings as questions and Add breadcrumb data1 page
  • /metal-roofing-salt-lake-city fails 2: Fix description lengths and Add breadcrumb data1 page
  • /residential-roofing fails 2: Phrase headings as questions and Add breadcrumb data1 page
  • /roofing-contractor-farmington-ut fails 2: Fix description lengths and Fix title lengths1 page
  • /roofing-contractor-sandy-ut fails 2: Fix description lengths and Fix title lengths1 page
  • /solar-salt-lake-city fails 2: Fix description lengths and Add breadcrumb data1 page

And 86 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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