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makingithappenfoundation.com, read 3 days ago. Back to the report

66 to 100 in 12 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

6666 nownow731#159,590792top 50%8338648959269379589799810991110012full marks

Now #196,769 of 263,583Step 1 #159,590Step 2 top 50%Step 12 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 73, and #159,590, 37,179 places up

    Add valid JSON-LD that says what the page is.

    5 pages

    See the pages
    • /
    • /donation
    • /invitation-to-give
    • /under-construction
    • /under-construction-copy
  2. 2

    Add a tap-to-call link

    +6 points, to 79, and into the top 50%

    Add a tap-to-call phone link.

    5 pages

    See the pages
    • /
    • /donation
    • /invitation-to-give
    • /under-construction
    • /under-construction-copy
  3. 3

    Add a way to get in touch

    +4 points, to 83

    Give the page a form or a clear link to request a quote or get in touch.

    2 pages

    See the pages
    • /
    • /under-construction
  4. 4

    Fix description lengths

    +3 points, to 86

    Write a meta description of 70 to 165 characters that summarizes the page.

    5 pages

    See the pages
    • /
    • /donation
    • /invitation-to-give
    • /under-construction
    • /under-construction-copy
  5. 5

    Use one main heading

    +3 points, to 89

    Give the page exactly one h1 that says what it is about.

    3 pages

    See the pages
    • /
    • /invitation-to-give
    • /under-construction
  6. 6

    Describe images

    +3 points, to 92

    Describe every content image in its alt text.

    4 pages

    See the pages
    • /
    • /donation
    • /under-construction
    • /under-construction-copy
  7. 7

    Fix title lengths

    +1 point, to 93

    Write a title of 15 to 65 characters that leads with what the page covers.

    3 pages

    See the pages
    • /donation
    • /under-construction
    • /under-construction-copy
  8. 8

    Set a share image

    +2 points, to 95

    Set og:image so links to the page carry a picture.

    5 pages

    See the pages
    • /
    • /donation
    • /invitation-to-give
    • /under-construction
    • /under-construction-copy
  9. 9

    Fix pages that fail to load

    +2 points, to 97

    Fix or remove the link. Every linked page should return 200.

    1 page

    See the pages
    • /cdn-cgi/l/email-protection
  10. 10

    Link straight to the final address

    +1 point, to 98

    Point links and the sitemap at the final address, not at one that redirects.

    4 pages

    See the pages
    • /donation
    • /invitation-to-give
    • /under-construction
    • /under-construction-copy
  11. 11

    Link to orphaned pages

    +1 point, to 99

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  12. 12

    Match structured data to the page

    +1 point, to 100, and full marks

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

1 more, to tidy up after 100
  1. 13

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

What else the read found

Half its pages start answering within 293 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /under-construction-copy447 ms
  • /invitation-to-give340 ms
  • /under-construction293 ms
  • /160 ms
  • /donation87 ms

Fastest: /donation, 87 ms. Heaviest: /invitation-to-give, 24 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • Cloudflare Web AnalyticsAnalytics
  • Google reCAPTCHALibrary
  • jQueryLibrary
  • Google FontsFonts
  • Font AwesomeFonts
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
81.9

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 8: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /under-construction fails 9: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /donation fails 7: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /under-construction-copy fails 7: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /invitation-to-give fails 6: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /cdn-cgi/ 0 fail a rule1 page

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