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marylandpublicschools.org, read 3 days ago. Back to the report

53 to 100 in 10 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

5353 nownow621#210,623692753814top 50%87590694796898910010full marks

Now #244,991 of 263,586Step 1 #210,623Step 4 top 50%Step 10 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a way to get in touch

    +9 points, to 62, and #210,623, 34,368 places up

    Give the page a form or a clear link to request a quote or get in touch.

    99 pages under /media/

    See the pages
    • /media/17500
    • /media/17501
    • /media/17502
    • /media/17503
    • /media/17504
    • /media/17505
    • /media/17506
    • /media/17507
    • /media/17508
    • /media/17509
    • and 89 more in the copied plan
  2. 2

    Add structured data

    +7 points, to 69

    Add valid JSON-LD that says what the page is.

    100 pages, 99 of them under /media/

    See the pages
    • /
    • /media/17500
    • /media/17501
    • /media/17502
    • /media/17503
    • /media/17504
    • /media/17505
    • /media/17506
    • /media/17507
    • /media/17508
    • and 90 more in the copied plan
  3. 3

    Set each page's canonical address

    +6 points, to 75

    Add a canonical link that points to the page itself.

    99 pages under /media/

    See the pages
    • /media/17500
    • /media/17501
    • /media/17502
    • /media/17503
    • /media/17504
    • /media/17505
    • /media/17506
    • /media/17507
    • /media/17508
    • /media/17509
    • and 89 more in the copied plan
  4. 4

    Add a tap-to-call link

    +6 points, to 81, and into the top 50%

    Add a tap-to-call phone link.

    99 pages under /media/

    See the pages
    • /media/17500
    • /media/17501
    • /media/17502
    • /media/17503
    • /media/17504
    • /media/17505
    • /media/17506
    • /media/17507
    • /media/17508
    • /media/17509
    • and 89 more in the copied plan
  5. 5

    Use one main heading

    +6 points, to 87

    Give the page exactly one h1 that says what it is about.

    99 pages under /media/

    See the pages
    • /media/17500
    • /media/17501
    • /media/17502
    • /media/17503
    • /media/17504
    • /media/17505
    • /media/17506
    • /media/17507
    • /media/17508
    • /media/17509
    • and 89 more in the copied plan
  6. 6

    Fix title lengths

    +3 points, to 90

    Write a title of 15 to 65 characters that leads with what the page covers.

    99 pages under /media/

    See the pages
    • /media/17500
    • /media/17501
    • /media/17502
    • /media/17503
    • /media/17504
    • /media/17505
    • /media/17506
    • /media/17507
    • /media/17508
    • /media/17509
    • and 89 more in the copied plan
  7. 7

    Fix description lengths

    +4 points, to 94

    Write a meta description of 70 to 165 characters that summarizes the page.

    99 pages under /media/

    See the pages
    • /media/17500
    • /media/17501
    • /media/17502
    • /media/17503
    • /media/17504
    • /media/17505
    • /media/17506
    • /media/17507
    • /media/17508
    • /media/17509
    • and 89 more in the copied plan
  8. 8

    Replace unsupported sales claims

    +2 points, to 96

    Replace the sales claim with a fact that can be checked.

    39 pages, 38 of them under /media/

    See the pages
    • /
    • /media/17500
    • /media/17501
    • /media/17506
    • /media/17509
    • /media/17514
    • /media/17515
    • /media/17516
    • /media/17519
    • /media/17521
    • and 29 more in the copied plan
  9. 9

    Link straight to the final address

    +2 points, to 98

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages under /media/

    See the pages
    • /media/17500
    • /media/17501
    • /media/17502
    • /media/17503
    • /media/17504
    • /media/17505
    • /media/17506
    • /media/17507
    • /media/17508
    • /media/17509
    • and 89 more in the copied plan
  10. 10

    Set a share image

    +2 points, to 100, and full marks

    Set og:image so links to the page carry a picture.

    99 pages under /media/

    See the pages
    • /media/17500
    • /media/17501
    • /media/17502
    • /media/17503
    • /media/17504
    • /media/17505
    • /media/17506
    • /media/17507
    • /media/17508
    • /media/17509
    • and 89 more in the copied plan
3 more, to tidy up after 100
  1. 11

    Serve a robots.txt

    Under a point

    Serve a plain text /robots.txt.

    Once, for the whole site

  2. 12

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  3. 13

    Describe images

    Under a point

    Describe every content image in its alt text.

    The home page

What else the read found

Half its pages start answering within 400 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /media/175101.0 s
  • /media/17567900 ms
  • /media/17571862 ms
  • /media/17569839 ms
  • /media/17517817 ms

Fastest: /, 191 ms. Heaviest: /media/17581, 13,894 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • DrupalPlatform
  • CloudflareHosting
  • Google Tag ManagerAnalytics
pages with strong signs
87
hidden characters
731
chat, markdown or placeholders left in
6
dashes per 1,000 words
0
  • /media/17535 hidden characters a reader cannot see, markdown never turned into formatting
  • /media/17506 hidden characters a reader cannot see
  • /media/17539 hidden characters a reader cannot see
  • /media/17565 hidden characters a reader cannot see
  • /media/17581 hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Add structured data, Match structured data to the page and Describe images1 page
  • /media/ 99 fail a rule. Worst: /media/17500, 10 rules99 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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