- Middle site
- 91
- Behind by
- 3
Worth the mostLink straight to the final address+2
massgeneralbrigham.org
73 of 100ahead of 39% of the sites mttr has read
Its strongest stage is Understand, at 68 against the middle site's 59. 1 fix, 7 points, take it to 80, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 53,642 places up
- 73Now#159,588
- 80Add structured data#105,946
The top half of every site starts at 77. The middle site in Somerville, MA scores 74.
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Where it ranks
Held at 73 for its last 3 reads. 4 points take it into the top half.
Beside it on the board
- #159,758projectcatalyst.io73
- #159,759robisonservice.com73
- #159,760massgeneralbrigham.org73
- #159,761cleancss.com73
- #159,762350pacific.org73
6,048 sites score 73. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Somerville, MA
- #1locksmithsomervillema.com94
- #2politicalresearch.org93
- #3worldpeacefoundation.org91
- #13massgeneralbrigham.org73
The middle site in Somerville, MA scores 74.
Where it stands
Each stage against the middle site. It trails on Access and Trust and Act.
- Middle site
- 59
- Ahead by
- 9
Worth the mostAdd structured data+7
- Middle site
- 98
- Behind by
- 5
Worth the mostReplace unsupported sales claims+1
- Middle site
- 57
- Behind by
- 36
Worth the mostAdd a way to get in touch+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page51359% below typical
Words a page6413941.6× typical
Rules failing somewhere1414About typical
Half its pages answer in20 ms210 ms90% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
14 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points each53,814 places up each
Add structured dataUnderstand83 of 1001 in 3
Add a way to get in touchAct67 of 1001 in 2
Worth 5 points36,939 places up
Add a tap-to-call linkAct64 of 1001 in 3
Worth 2 points each13,631 places up each
Link straight to the final addressAccess82 of 1001 in 2
Fix pages that fail to loadAccess17 of 1003 in 4
Show 9 more fixes
Worth 1 point each6,667 places up each
Fix description lengthsUnderstand36 of 1001 in 11
Replace unsupported sales claimsTrust17 of 1002 in 3
Fix title lengthsUnderstand13 of 1001 in 6
Worth under a point each
Match structured data to the pageUnderstand1 of 1003 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Use one main headingUnderstand4 of 1001 in 4
Describe imagesUnderstand3 of 1002 in 7
Bring deep pages closer to homeAccess2 of 1006 in 7
How AI reads this site
It reads mostly as clinics and dentists, and a little like law firms. 4 changes would make it plainer.
It reads as
Clinics and dentistsIt says it is in Somerville.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Clinics and dentists
- Law firms
- Nonprofits and charities
What an assistant reads first
Home pageWhat it says
TitleMass General Brigham | Integrated Health Care System
DescriptionMass General Brigham is an integrated healthcare system, uniting great minds to solve the hardest problems in medicine for our communities and the world.
First headingWorld-class care driven by research.
Openinghttps://assets.massgeneralbrigham.org/adobe/assets/urn:aaid:aem:e18d30bd-526d-4c7d-a5a9-97816a57d90e/as/homepage-hero-mobile.avif?assetname=homepage-hero-mobile.jpg&originalImageWidth=1200&originalImageHeight=1172
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Clinics and dentists. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On massgeneralbrigham.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Clinics and dentists. Keep the title under 60 characters and lead with the service, not the name.
- Name Somerville in the first words
The site is in Somerville, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On massgeneralbrigham.org, name Somerville in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On massgeneralbrigham.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Clinics and dentists), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Law firms as well as Clinics and dentists. Mixed on one page, neither reads plainly.
Agent instructions
On massgeneralbrigham.org, find where the site mixes Clinics and dentists with Law firms, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
A question people ask about clinics and dentists in Somerville, MA. Its answer, and whether it cites massgeneralbrigham.org, shows here in a moment.