master-remodeling.com, read 23 hours ago. Back to the report

90 to 100 in 14 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9090 nownow921top 10%942953964965966977988999991099119912991310014full marks

Now #32,212 of 263,577Step 1 top 10%Step 14 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Link straight to the final address

    +2 points, to 92, and #15,122, 17,090 places up, and into the top 10%

    Point links and the sitemap at the final address, not at one that redirects.

    23 pages

    See the pages
    • /about-us
    • /bathroom
    • /bathrooms
    • /book-online
    • /booking-calendar/in-person
    • /booking-calendar/phone
    • /booking-calendar/video-call
    • /contact
    • /decks
    • /flooring
    • and 13 more in the copied plan
  2. 2

    Fix description lengths

    +2 points, to 94

    Write a meta description of 70 to 165 characters that summarizes the page.

    9 pages

    See the pages
    • /bathroom
    • /booking-calendar/in-person
    • /booking-calendar/phone
    • /booking-calendar/video-call
    • /projects-8
    • /service-page/in-person
    • /service-page/phone
    • /service-page/video-call
    • /siding
  3. 3

    Use one main heading

    +1 point, to 95

    Give the page exactly one h1 that says what it is about.

    6 pages

    See the pages
    • /about-us
    • /bathroom
    • /service-page/in-person
    • /service-page/phone
    • /service-page/video-call
    • /siding
  4. 4

    Allow pages to be indexed

    +1 point, to 96

    Remove noindex when the page is ready to be found.

    3 pages under /booking-calendar/

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /booking-calendar/in-person
    • /booking-calendar/phone
    • /booking-calendar/video-call
  5. 5

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  6. 6

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  7. 7

    Fix title lengths

    +1 point, to 97

    Write a title of 15 to 65 characters that leads with what the page covers.

    8 pages

    See the pages
    • /
    • /bathrooms
    • /contact
    • /decks
    • /flooring
    • /kitchens
    • /remodeling-services
    • /siding
  8. 8

    Describe images

    +1 point, to 98

    Describe every content image in its alt text.

    7 pages

    See the pages
    • /
    • /about-us
    • /bathroom
    • /bathrooms
    • /book-online
    • /gallery
    • /projects-8
  9. 9

    Set each page's canonical address

    +1 point, to 99

    Add a canonical link that points to the page itself.

    1 page

    See the pages
    • /siding
  10. 10

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    1 page

    See the pages
    • /remodeling-services
  11. 11

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    1 page

    See the pages
    • /remodeling-services
  12. 12

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    1 page

    See the pages
    • /remodeling-services
  13. 13

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    1 page

    See the pages
    • /siding
  14. 14

    Show every FAQ question on the page

    +1 point, to 100, and full marks

    Show every question in the FAQ schema on the page, word for word.

    The home page

2 more, to tidy up after 100
  1. 15

    Add a tap-to-call link

    Under a point

    Add a tap-to-call phone link.

    1 page

    See the pages
    • /siding
  2. 16

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    1 page

    See the pages
    • /siding

What else the read found

Half its pages take over 1,335 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /siding7.4 s
  • /service-page/in-person5.1 s
  • /service-page/video-call5.1 s
  • /projects-82.8 s
  • /book-online1.7 s

Fastest: /, 11 ms. Heaviest: the home page, 250 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WixPlatform
  • ReactFramework
  • CloudflareHosting
  • Google Tag ManagerAnalytics

From the structured data on its home page, as the site says it: a Local business named Master Remodeling Pros. mttr does not check the profiles it names.

  • Facebookmasterremodelingpros
  • Instagramremodeling.pros
  • LinkedInmaster-remodeling-pros
pages with strong signs
11
hidden characters
27
chat, markdown or placeholders left in
0
dashes per 1,000 words
2.5
  • /bathroom hidden characters a reader cannot see
  • /remodeling-lynnwood hidden characters a reader cannot see
  • /bathrooms hidden characters a reader cannot see
  • /decks hidden characters a reader cannot see
  • /flooring hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 3: Show every FAQ question on the page, Describe images and Fix title lengths1 page
  • /siding fails 8: Add a way to get in touch, Set each page's canonical address and Use one main heading1 page
  • /remodeling-services fails 5: Phrase headings as questions, Add lists or tables and Fix title lengths1 page
  • /bathroom fails 4: Use one main heading, Fix description lengths and Describe images1 page
  • /about-us fails 3: Use one main heading, Describe images and Link straight to the final address1 page
  • /bathrooms fails 3: Describe images, Fix title lengths and Link straight to the final address1 page
  • /projects-8 fails 3: Fix description lengths, Describe images and Link straight to the final address1 page
  • /book-online fails 2: Describe images and Link straight to the final address1 page
  • /contact fails 2: Fix title lengths and Link straight to the final address1 page
  • /decks fails 2: Fix title lengths and Link straight to the final address1 page
  • /flooring fails 2: Fix title lengths and Link straight to the final address1 page
  • /gallery fails 2: Describe images and Link straight to the final address1 page

And 8 more parts of the site.

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