- Middle site
- 91
- Behind by
- 11
Worth the mostSet each page's canonical address+6
matbus.com
76 of 100ahead of 47% of the sites mttr has read
Its strongest stage is Act, at 100 against the middle site's 57. 1 fix, 7 points, take it to 83, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 59,121 places up
- 76Now#138,621
- 83Add structured data#79,500
The top half of every site starts at 77. The middle site in Fargo, ND scores 82.
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Where it ranks
Held at 76 for its last 2 reads. 1 point takes it into the top half.
Beside it on the board
- #139,075dustmenelectricllc.com76
- #139,076amgen.com76
- #139,077matbus.com76
- #139,078shop.themonarq.com76
- #139,079lakewaylocksmiths.com76
7,514 sites score 76. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Fargo, ND
- #1thefargoconcretecompany.com99
- #2thefargopaintingcompany.com99
- #3midwestpestcontrolinc.com96
- #86matbus.com76
The middle site in Fargo, ND scores 82.
Where it stands
Each stage against the middle site. It trails on Access and Understand.
- Middle site
- 59
- Behind by
- 17
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read904446 more than typical
Links a page61134.7× typical
Words a page6263941.6× typical
Rules failing somewhere12142 fewer than typical
Half its pages answer in167 ms210 ms20% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
12 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points59,577 places up
Add structured dataUnderstand87 of 901 in 3
Worth 6 points50,813 places up
Set each page's canonical addressAccess87 of 902 in 5
Worth 3 points each24,701 places up each
Fix description lengthsUnderstand87 of 901 in 11
Describe imagesUnderstand76 of 902 in 7
Worth 2 points16,248 places up
Use one main headingUnderstand32 of 901 in 4
Show 7 more fixes
Worth 1 point8,086 places up
Set a share imageUnderstand87 of 902 in 7
Worth under a point each
Serve a robots.txtAccessAbout the whole site6 in 7
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Match structured data to the pageUnderstand1 of 903 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Fix pages that fail to loadAccess3 of 903 in 4
How AI reads this site
It reads closest to cities and public services, but only loosely. 5 changes would make it plainer.
It reads as
Cities and public servicesIt says it is in Fargo.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Cities and public services
- Auto repair and dealers
- Schools and courses
What an assistant reads first
Home pageWhat it says
TitleMATBUS - Homepage
DescriptionNone in the HTML
First headingNone in the HTML
OpeningRoute 01: Due to road construction on 22nd Ave S in Moorhead, Route 1 will have an additional detour for approximately a month. Route 1 will take 6th St between 24th Ave... Learn More
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Cities and public services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On matbus.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Cities and public services. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On matbus.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Cities and public services.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On matbus.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Fargo in the first words
The site is in Fargo, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On matbus.com, name Fargo in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On matbus.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Cities and public services), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.