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matthewsroofing.com, read 3 days ago. Back to the report

92 to 100 in 13 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9292 nownow941top 5%95296397497597698798899999109911991210013full marks

Now #19,709 of 263,582Step 1 top 5%Step 13 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Link straight to the final address

    +2 points, to 94, and #7,441, 12,268 places up, and into the top 5%

    Point links and the sitemap at the final address, not at one that redirects.

    97 pages

    See the pages
    • /category/matthews-roofing
    • /category/uncategorized
    • /chicago-commercial-roof-estimate
    • /chicago-residential-roof-estimate
    • /contact-us
    • /faq/better-built-single-ply-roof
    • /faq/kind-roof-need
    • /faq/long-new-roof-last
    • /faq/much-will-cost-replace-fix-roof
    • /faq/must-tear-off-old-roof-new-installation
    • and 87 more in the copied plan
  2. 2

    Set a share image

    +1 point, to 95

    Set og:image so links to the page carry a picture.

    96 pages

    See the pages
    • /
    • /category/matthews-roofing
    • /category/uncategorized
    • /chicago-commercial-roof-estimate
    • /chicago-residential-roof-estimate
    • /contact-us
    • /faq/better-built-single-ply-roof
    • /faq/kind-roof-need
    • /faq/long-new-roof-last
    • /faq/much-will-cost-replace-fix-roof
    • and 86 more in the copied plan
  3. 3

    Fix description lengths

    +1 point, to 96

    Write a meta description of 70 to 165 characters that summarizes the page.

    27 pages, 20 of them under /portfolio/roofing-project-gallery/

    See the pages
    • /category/matthews-roofing
    • /category/uncategorized
    • /matthews-roofing
    • /matthews-roofing-website
    • /portfolio/roofing-project-gallery/architectural-shingle-metal-design-project
    • /portfolio/roofing-project-gallery/aurora-strip-mall-project
    • /portfolio/roofing-project-gallery/auto-nation-project
    • /portfolio/roofing-project-gallery/aztec-plastics-chicago-project
    • /portfolio/roofing-project-gallery/chicago-apartment-complex-project
    • /portfolio/roofing-project-gallery/chicago-building-project
    • and 17 more in the copied plan
  4. 4

    Allow pages to be indexed

    +1 point, to 97

    Remove noindex when the page is ready to be found.

    9 pages, 7 of them under /faq/

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /category/matthews-roofing
    • /category/uncategorized
    • /faq/better-built-single-ply-roof
    • /faq/kind-roof-need
    • /faq/long-new-roof-last
    • /faq/much-will-cost-replace-fix-roof
    • /faq/must-tear-off-old-roof-new-installation
    • /faq/should-we-add-insulation
    • /faq/will-replace-gutters-time
  5. 5

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  6. 6

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    3 pages

    See the pages
    • /matthews-roofing
    • /matthews-roofing-website
    • /roof-inspections
  7. 7

    Phrase headings as questions

    +1 point, to 98

    Phrase at least one heading as the question a person would ask.

    14 pages, 11 of them under /services/

    See the pages
    • /matthews-roofing
    • /matthews-roofing-website
    • /roof-inspections
    • /services/chicago-custom-design-roofs
    • /services/chicago-roof-inspections
    • /services/commercial-roofing-services
    • /services/commercial-roofing-services/chicago-commercial-roof-infrared
    • /services/commercial-roofing-services/chicago-commercial-roof-maintenance
    • /services/commercial-roofing-services/chicago-commercial-roof-repair
    • /services/commercial-roofing-services/chicago-commercial-roof-replacement
    • and 4 more in the copied plan
  8. 8

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    11 pages under /services/

    See the pages
    • /services/chicago-custom-design-roofs
    • /services/chicago-roof-inspections
    • /services/commercial-roofing-services
    • /services/commercial-roofing-services/chicago-commercial-roof-infrared
    • /services/commercial-roofing-services/chicago-commercial-roof-maintenance
    • /services/commercial-roofing-services/chicago-commercial-roof-repair
    • /services/commercial-roofing-services/chicago-commercial-roof-replacement
    • /services/commercial-roofing-services/chicago-commercial-roof-restoration
    • /services/residential-roofing-services
    • /services/residential-roofing-services/chicago-residential-roof-repair
    • and 1 more in the copied plan
  9. 9

    Put figures in tables

    +1 point, to 99

    Where the guide compares options or gives figures, put them in a table.

    3 pages

    See the pages
    • /matthews-roofing
    • /matthews-roofing-website
    • /roof-inspections
  10. 10

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  11. 11

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  12. 12

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    9 pages, 7 of them under /faq/

    See the pages
    • /category/matthews-roofing
    • /category/uncategorized
    • /faq/better-built-single-ply-roof
    • /faq/kind-roof-need
    • /faq/long-new-roof-last
    • /faq/much-will-cost-replace-fix-roof
    • /faq/must-tear-off-old-roof-new-installation
    • /faq/should-we-add-insulation
    • /faq/will-replace-gutters-time
  13. 13

    Describe images

    +1 point, to 100, and full marks

    Describe every content image in its alt text.

    13 pages, 10 of them under /portfolio/

    See the pages
    • /our-company/executive-team
    • /portfolio/roofing-project-gallery
    • /portfolio/roofing-project-gallery/aurora-strip-mall-project
    • /portfolio/roofing-project-gallery/aztec-plastics-chicago-project
    • /portfolio/roofing-project-gallery/chicago-church-project
    • /portfolio/roofing-project-gallery/condos-by-the-lake-project
    • /portfolio/roofing-project-gallery/homan-square-community-center-project
    • /portfolio/roofing-project-gallery/huge-historical-chicago-building-project
    • /portfolio/roofing-project-gallery/redd-residence-roofing-project
    • /portfolio/roofing-project-gallery/sun-plastics-project
    • and 3 more in the copied plan
3 more, to tidy up after 100
  1. 14

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    9 pages

    See the pages
    • /chicago-residential-roof-estimate
    • /faq/better-built-single-ply-roof
    • /faq/much-will-cost-replace-fix-roof
    • /faq/will-replace-gutters-time
    • /portfolio/roofing-project-gallery/homan-square-community-center-project
    • /portfolio/roofing-project-gallery/thorek-hospital-project
    • /roof-inspections
    • /roofing-systems/steep-slope-specialty-roofs/chicago-concrete-tile-roof-system
    • /services
  2. 15

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    The home page

  3. 16

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /our-company/matthews-professionals

What else the read found

Half its pages take over 1,710 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /matthews-roofing4.3 s
  • /roof-inspections4.0 s
  • /matthews-roofing-website2.9 s
  • /portfolio/roofing-project-gallery/elmwood-project2.4 s
  • /portfolio/roofing-project-gallery/redd-residence-roofing-project2.4 s

Fastest: /roofing-systems, 85 ms. Heaviest: /portfolio/glossary-roofing-terms, 80 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • Google AnalyticsAnalytics
  • Cloudflare Web AnalyticsAnalytics
  • Google reCAPTCHALibrary
  • jQueryLibrary
  • BootstrapLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Matthews Roofing. mttr does not check the profiles it names.

  • FacebookMatthewsRoofingCompanyInc
  • XMatthewsRoofCo
page with strong signs
1
hidden characters
15
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.8
  • /services/commercial-roofing-services/chicago-commercial-roof-maintenance hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Use one main heading and Set a share image1 page
  • /matthews-roofing fails 6: Answer the first question right under it, Phrase headings as questions and Fix description lengths1 page
  • /roof-inspections fails 6: Answer the first question right under it, Phrase headings as questions and Fix description lengths1 page
  • /matthews-roofing-website fails 5: Answer the first question right under it, Phrase headings as questions and Fix description lengths1 page
  • /chicago-residential-roof-estimate fails 3: Fix title lengths, Link straight to the final address and Set a share image1 page
  • /services fails 3: Fix title lengths, Link straight to the final address and Set a share image1 page
  • /sitemap fails 3: Fix description lengths, Link straight to the final address and Set a share image1 page
  • /chicago-commercial-roof-estimate fails 2: Link straight to the final address and Set a share image1 page
  • /contact-us fails 2: Link straight to the final address and Set a share image1 page
  • /faqs fails 2: Link straight to the final address and Set a share image1 page
  • /our-company fails 2: Link straight to the final address and Set a share image1 page
  • /portfolio fails 2: Link straight to the final address and Set a share image1 page

And 7 more parts of the site.

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