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mbc.org, read 2 days ago. Back to the report

78 to 100 in 14 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7878 nownow851top 25%872893914925956967978989981099119912991310014full marks

Now #129,065 of 263,578Step 1 top 25%Step 14 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +7 points, to 85, and #62,462, 66,603 places up, and into the top 25%

    Add a tap-to-call phone link.

    100 pages, 78 of them under /news-events/

    See the pages
    • /
    • /75years
    • /careers/laboratory-careers
    • /careers/phlebotomy
    • /coronavirus-and-blood-donation
    • /donate-blood/community-impact-stories/share-your-story
    • /donate-blood/thank-the-donor-program
    • /donatespaces
    • /donor-entertainment
    • /employment-verification
    • and 90 more in the copied plan
  2. 2

    Answer the first question right under it

    +2 points, to 87

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    78 pages under /news-events/

    See the pages
    • /news-events/25-years-after-9-11-the-spirit-of-service-lives-on-through-blood-donation
    • /news-events/ametek-mocon-demonstrates-outstanding-support-for-mbcs-mission
    • /news-events/apple-valley-donor-center-opens-doors-as-first-donor-center-in-south-metro-area
    • /news-events/blood-drives-near-you-this-month
    • /news-events/community-rallies-together-at-annunciation-blood-drive-following-tragedy
    • /news-events/dawn-celebrated-for-16-years-of-supporting-blood-drives-at-western-national-insurance
    • /news-events/duluth-family-shares-how-blood-donations-saved-daughters-life
    • /news-events/excelsior-rotary-club-blood-drive-in-minnesota-collects-58-units
    • /news-events/gopher-nation-shows-up-for-blood-drive
    • /news-events/governor-proclaims-september-4-as-blood-donation-day-for-minnesota
    • and 68 more in the copied plan
  3. 3

    Phrase headings as questions

    +2 points, to 89

    Phrase at least one heading as the question a person would ask.

    78 pages under /news-events/

    See the pages
    • /news-events/25-years-after-9-11-the-spirit-of-service-lives-on-through-blood-donation
    • /news-events/ametek-mocon-demonstrates-outstanding-support-for-mbcs-mission
    • /news-events/apple-valley-donor-center-opens-doors-as-first-donor-center-in-south-metro-area
    • /news-events/blood-drives-near-you-this-month
    • /news-events/community-rallies-together-at-annunciation-blood-drive-following-tragedy
    • /news-events/dawn-celebrated-for-16-years-of-supporting-blood-drives-at-western-national-insurance
    • /news-events/duluth-family-shares-how-blood-donations-saved-daughters-life
    • /news-events/excelsior-rotary-club-blood-drive-in-minnesota-collects-58-units
    • /news-events/gopher-nation-shows-up-for-blood-drive
    • /news-events/governor-proclaims-september-4-as-blood-donation-day-for-minnesota
    • and 68 more in the copied plan
  4. 4

    Add depth to thin pages

    +2 points, to 91

    Add true, specific detail until the page covers its subject.

    65 pages, 64 of them under /news-events/

    See the pages
    • /
    • /news-events/ametek-mocon-demonstrates-outstanding-support-for-mbcs-mission
    • /news-events/apple-valley-donor-center-opens-doors-as-first-donor-center-in-south-metro-area
    • /news-events/blood-drives-near-you-this-month
    • /news-events/community-rallies-together-at-annunciation-blood-drive-following-tragedy
    • /news-events/dawn-celebrated-for-16-years-of-supporting-blood-drives-at-western-national-insurance
    • /news-events/excelsior-rotary-club-blood-drive-in-minnesota-collects-58-units
    • /news-events/gopher-nation-shows-up-for-blood-drive
    • /news-events/governor-proclaims-september-4-as-blood-donation-day-for-minnesota
    • /news-events/hermantown-high-school-blood-drive-honors-student-inspires-record-turnout
    • and 55 more in the copied plan
  5. 5

    Put figures in tables

    +1 point, to 92

    Where the guide compares options or gives figures, put them in a table.

    78 pages under /news-events/

    See the pages
    • /news-events/25-years-after-9-11-the-spirit-of-service-lives-on-through-blood-donation
    • /news-events/ametek-mocon-demonstrates-outstanding-support-for-mbcs-mission
    • /news-events/apple-valley-donor-center-opens-doors-as-first-donor-center-in-south-metro-area
    • /news-events/blood-drives-near-you-this-month
    • /news-events/community-rallies-together-at-annunciation-blood-drive-following-tragedy
    • /news-events/dawn-celebrated-for-16-years-of-supporting-blood-drives-at-western-national-insurance
    • /news-events/duluth-family-shares-how-blood-donations-saved-daughters-life
    • /news-events/excelsior-rotary-club-blood-drive-in-minnesota-collects-58-units
    • /news-events/gopher-nation-shows-up-for-blood-drive
    • /news-events/governor-proclaims-september-4-as-blood-donation-day-for-minnesota
    • and 68 more in the copied plan
  6. 6

    Link straight to the final address

    +3 points, to 95

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages, 78 of them under /news-events/

    See the pages
    • /75years
    • /careers/laboratory-careers
    • /careers/phlebotomy
    • /coronavirus-and-blood-donation
    • /donate-blood/community-impact-stories/share-your-story
    • /donate-blood/thank-the-donor-program
    • /donatespaces
    • /donor-entertainment
    • /employment-verification
    • /essentia-health-st-josephs-medical-center-blood-drive
    • and 89 more in the copied plan
  7. 7

    Fix title lengths

    +1 point, to 96

    Write a title of 15 to 65 characters that leads with what the page covers.

    68 pages, 61 of them under /news-events/

    See the pages
    • /
    • /careers/phlebotomy
    • /donatespaces
    • /news-events/25-years-after-9-11-the-spirit-of-service-lives-on-through-blood-donation
    • /news-events/apple-valley-donor-center-opens-doors-as-first-donor-center-in-south-metro-area
    • /news-events/community-rallies-together-at-annunciation-blood-drive-following-tragedy
    • /news-events/dawn-celebrated-for-16-years-of-supporting-blood-drives-at-western-national-insurance
    • /news-events/governor-proclaims-september-4-as-blood-donation-day-for-minnesota
    • /news-events/hermantown-high-school-blood-drive-honors-student-inspires-record-turnout
    • /news-events/maple-grove-welcomes-new-donation-center-with-grand-opening-celebration
    • and 58 more in the copied plan
  8. 8

    Show sources on guides

    +1 point, to 97

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    22 pages under /news-events/

    See the pages
    • /news-events/apple-valley-donor-center-opens-doors-as-first-donor-center-in-south-metro-area
    • /news-events/community-rallies-together-at-annunciation-blood-drive-following-tragedy
    • /news-events/dawn-celebrated-for-16-years-of-supporting-blood-drives-at-western-national-insurance
    • /news-events/excelsior-rotary-club-blood-drive-in-minnesota-collects-58-units
    • /news-events/gopher-nation-shows-up-for-blood-drive
    • /news-events/hermantown-high-school-blood-drive-honors-student-inspires-record-turnout
    • /news-events/international-falls-donor-goes-the-extra-mile-to-give-blood
    • /news-events/international-volunteer-managers-day-interview-with-dana-malan
    • /news-events/mbc-hosts-metro-sponsor-appreciation-event
    • /news-events/mbcs-golden-pen-award-winner
    • and 12 more in the copied plan
  9. 9

    Fix description lengths

    +1 point, to 98

    Write a meta description of 70 to 165 characters that summarizes the page.

    51 pages, 39 of them under /news-events/

    See the pages
    • /75years
    • /coronavirus-and-blood-donation
    • /donatespaces
    • /employment-verification
    • /essentia-health-st-josephs-medical-center-blood-drive
    • /giftcard
    • /kare-11-and-healthfair-11
    • /memorial-blood-centers-issues-urgent-call-for-o-and-o-donors
    • /news-events/25-years-after-9-11-the-spirit-of-service-lives-on-through-blood-donation
    • /news-events/ametek-mocon-demonstrates-outstanding-support-for-mbcs-mission
    • and 41 more in the copied plan
  10. 10

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  11. 11

    Describe images

    +1 point, to 99

    Describe every content image in its alt text.

    46 pages, 38 of them under /news-events/

    See the pages
    • /75years
    • /careers/laboratory-careers
    • /careers/phlebotomy
    • /donate-blood/thank-the-donor-program
    • /donor-entertainment
    • /kare-11-and-healthfair-11
    • /memorial-blood-centers-issues-urgent-call-for-o-and-o-donors
    • /news-events/ametek-mocon-demonstrates-outstanding-support-for-mbcs-mission
    • /news-events/apple-valley-donor-center-opens-doors-as-first-donor-center-in-south-metro-area
    • /news-events/blood-drives-near-you-this-month
    • and 36 more in the copied plan
  12. 12

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    31 pages under /news-events/

    See the pages
    • /news-events/25-years-after-9-11-the-spirit-of-service-lives-on-through-blood-donation
    • /news-events/duluth-family-shares-how-blood-donations-saved-daughters-life
    • /news-events/governor-proclaims-september-4-as-blood-donation-day-for-minnesota
    • /news-events/honoring-the-father-of-blood-banking-during-black-history-month
    • /news-events/international-falls-donor-goes-the-extra-mile-to-give-blood
    • /news-events/memorial-blood-center-will-welcome-newly-eligible-lgbtqia-donors-next-week
    • /news-events/memorial-blood-centers-announces-blood-emergency
    • /news-events/memorial-blood-centers-applauds-updated-fda-guidance-for-prospective-blood-donors
    • /news-events/memorial-blood-centers-calls-for-blood-donations-ahead-of-summer-trauma-season
    • /news-events/memorial-blood-centers-calls-for-blood-donors-ahead-of-thanksgiving-holiday
    • and 21 more in the copied plan
  13. 13

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    2 pages

    See the pages
    • /
    • /news-events/blood-drives-near-you-this-month
  14. 14

    Make near-copy pages distinct

    +1 point, to 100, and full marks

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

3 more, to tidy up after 100
  1. 15

    Show when guides were updated

    Under a point

    Show when the guide was last updated, and set dateModified in its schema.

    6 pages under /news-events/

    See the pages
    • /news-events/mbcs-michele-keil-celebrates-a-meaningful-return-to-blood-donation
    • /news-events/memorial-blood-centers-burnsville-fire-department-celebrate-national-first-responders-day
    • /news-events/memorial-blood-centers-calls-for-more-blood-donors-ahead-of-holiday-season-as-winter-shortages-loom
    • /news-events/memorial-blood-centers-declares-unprecedented-second-blood-emergency-of-the-summer
    • /news-events/memorial-blood-centers-partners-with-first-responders-to-host-blood-drive-in-honor-of-national-ems-week
    • /news-events/minnesota-blood-supply-hits-dangerously-low-levels-lifesaving-donations-urgently-needed
  2. 16

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    7 pages

    See the pages
    • /careers/phlebotomy
    • /essentia-health-st-josephs-medical-center-blood-drive
    • /giftcard
    • /kare-11-and-healthfair-11
    • /pride-sweepstakes
    • /rye
    • /sample-page
  3. 17

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    19 pages

    See the pages
    • /
    • /coronavirus-and-blood-donation
    • /donate-blood/community-impact-stories/share-your-story
    • /donatespaces
    • /donor-entertainment
    • /employment-verification
    • /essentia-health-st-josephs-medical-center-blood-drive
    • /giftcard
    • /mbc-statement-on-final-fda-guidance-on-blood-donor-eligibility
    • /news-events/duluth-family-shares-how-blood-donations-saved-daughters-life
    • and 9 more in the copied plan

What else the read found

Half its pages start answering within 423 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /mbc-statement-on-final-fda-guidance-on-blood-donor-eligibility786 ms
  • /memorial-blood-centers-issues-urgent-call-for-o-and-o-donors759 ms
  • /news-events/mbcs-golden-pen-award-winner729 ms
  • /news-events/international-falls-donor-goes-the-extra-mile-to-give-blood656 ms
  • /coronavirus-and-blood-donation652 ms

Fastest: /, 25 ms. Heaviest: /pride-sweepstakes, 25 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • WP EngineHosting
  • Google Tag ManagerAnalytics
  • jQueryLibrary
  • Google FontsFonts

From the structured data on its home page, as the site says it: an Organization named Memorial Blood Centers (MBC). mttr does not check the profiles it names.

  • FacebookMemorialBldCtrs
  • XMemorialBldCtrs
  • LinkedInmemorial-blood-centers
  • Instagrammemorialbldctrs
  • YouTubeMemorialBloodCenters
page with strong signs
1
hidden characters
2
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.2
  • /news-events/sarahs-story-memorial-blood-centers-host-successful-sarahs-lung-squad-blood-drive-in-honor-of-infant-fighting-rsv hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Put the text in the HTML, Add depth to thin pages and Add a tap-to-call link1 page
  • /sample-page fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /donatespaces fails 5: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page
  • /essentia-health-st-josephs-medical-center-blood-drive fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /giftcard fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /kare-11-and-healthfair-11 fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /our-sponsors fails 5: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page
  • /pride-sweepstakes fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /rye fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /75years fails 4: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /coronavirus-and-blood-donation fails 4: Add a tap-to-call link, Fix description lengths and Link straight to the final address1 page
  • /donor-entertainment fails 4: Add a tap-to-call link, Describe images and Link straight to the final address1 page

And 8 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

Rather go through these with one of our experts? Book a strategy session

Fix mbc.org with your agent

Your agent makes the fixes. mttr checks each one. Free.

In the site’s repositorynpx skills add subinternal/mttr
Then tell your agentCheck mbc.org with mttr and fix what’s worth the most.

Claude Code, Codex, Cursor or any agent that reads AGENTS.md.

Claude Code, onceclaude mcp add --transport http mttr https://mttr.si/mcp
It needs a free key
Another agent
Read it againChanged something? A site is read at most once every ten minutes.