- Middle site
- 91
- Behind by
- 15
Worth the mostSet each page's canonical address+6
mckinleyhousebnb.com
53 of 100ahead of 9% of the sites mttr has read
Its strongest stage is Trust, at 100 against the middle site's 98. 4 fixes, 29 points, take it to 82, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
4 fixes, 149,104 places up
- 53Now#237,339
- 62Add a way to get in touch#210,622
- 69Add structured data#181,843
- 76Add a tap-to-call link#138,621
- 82Set each page's canonical address#88,235
The top half of every site starts at 77. The middle site in Clayton, NY scores 75.
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Where it ranks
Held at 53 for its last 2 reads. 24 points take it into the top half.
Beside it on the board
- #238,770hmartino.ahmcloans.com53
- #238,7711800carpetz.net53
- #238,772mckinleyhousebnb.com53
- #238,773sutherlandinsulationspecialists.com53
- #238,774schrienercarpetcleaning.com53
10,632 sites score 53. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Clayton, NY
- #1claytonislandtours.com93
- #21000islandsharborhotel.com92
- #3coyotemoonvineyards.com84
- #13mckinleyhousebnb.com53
The middle site in Clayton, NY scores 75.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Act.
- Middle site
- 59
- Behind by
- 37
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Behind by
- 57
Worth the mostAdd a way to get in touch+9
Against a typical site
The readThis siteTypicalAgainst typical
Pages read154429 fewer than typical
Links a page1313About typical
Words a page13439466% below typical
Rules failing somewhere1514About typical
Half its pages answer in81 ms210 ms61% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
15 fixes. The first 10 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 9 points28,150 places up
Add a way to get in touchAct15 of 151 in 2
Worth 7 points each21,971 places up each
Add structured dataUnderstand15 of 151 in 3
Add a tap-to-call linkAct15 of 151 in 3
Worth 6 points19,223 places up
Set each page's canonical addressAccess15 of 152 in 5
Worth 5 points15,863 places up
Use one main headingUnderstand15 of 151 in 4
Worth 4 points each13,146 places up each
Fix description lengthsUnderstand15 of 151 in 11
Describe imagesUnderstand15 of 152 in 7
Worth 2 points each6,773 places up each
Fix title lengthsUnderstand9 of 151 in 6
Set a share imageUnderstand15 of 152 in 7
Link straight to the final addressAccess14 of 151 in 2
Show 5 more fixes
Worth 1 point each3,448 places up each
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Match structured data to the pageUnderstand1 of 153 in 7
Add depth to thin pagesUnderstand1 of 153 in 7
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
It reads closest to hotels and travel, but only loosely. 4 changes would make it plainer.
It reads as
Hotels and travelIt says it is in Clayton.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Hotels and travel
- Trades and home services
- Law firms
What an assistant reads first
Home pageWhat it says
TitleMckinley House Bed and Breakfast | CLAYTON, NY 13624
DescriptionNone in the HTML
First headingNone in the HTML
OpeningNone in the HTML
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Hotels and travel. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On mckinleyhousebnb.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Hotels and travel. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On mckinleyhousebnb.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Hotels and travel.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On mckinleyhousebnb.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On mckinleyhousebnb.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Hotels and travel), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best bed and breakfasts near Clayton, NY? Its answer, and whether it cites mckinleyhousebnb.com, shows here in a moment.