- Middle site
- 91
- Ahead by
- 6
Worth the mostPut the text in the HTML+2
mcleanllc.com
#1 of 5in Lending, insurance and finance in Virginia
It scores 91.
A score says pages are well formed. It does not say an assistant cites the site.
Phrase headings as questions
91 now93 with itTop 5% from 93
#20,679to#10,8049,875 places up53 of its 100 pages fail it. 1 in 10 ranked sites pass it.
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Where it ranks
Up 138,913 places since Oct 14, from #159,592. 2 points take it into the top 5%.
Beside it on the board
- #20,677azpressurewash.com91
- #20,67824hourlocksmith.day91
- #20,679mcleanllc.com91
- #20,680howlongagogo.com91
- #20,681junktigers.com91
5,730 sites score 91. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 5%
- 91Now#20,679
- 93Phrase headings as questionsTop 5%
1 fix. Top 5% starts at 93.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 20
Worth the mostPhrase headings as questions+2
- Middle site
- 98
- Behind by
- 4
Worth the mostShow sources on guides+1
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page27132.1× typical
Words a page50339428% above typical
Rules failing somewhere1314About typical
Half its pages answer in32 ms210 ms85% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
13 fixes. The first 9 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 2 points each9,875 places up each
Phrase headings as questionsUnderstand53 of 1001 in 10
Add lists or tablesUnderstand58 of 1001 in 2
Add depth to thin pagesUnderstand38 of 1003 in 7
Put the text in the HTMLAccess12 of 1002 in 3
Worth 1 point each5,560 places up each
Answer the first question right under itUnderstand19 of 1001 in 121
Show sources on guidesTrust11 of 1001 in 2
Put figures in tablesUnderstand17 of 1001 in 28
Fix description lengthsUnderstand36 of 1001 in 11
Fix title lengthsUnderstand22 of 1001 in 6
Show 4 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Settle on one addressAccessAbout the whole site2 in 3
Add an llms.txtAccessAbout the whole site1 in 4
Set a share imageUnderstand4 of 1002 in 7
How AI reads this site
It reads mostly as lending, insurance and finance, and a little like law firms. 3 changes would make it plainer.
It reads as
Lending, insurance and financeIt says it is a financial service in McLean.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Lending, insurance and finance
- Law firms
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleThe McLean Group | Investment Banking, Valuation & Marine Survey
DescriptionThe McLean Group provides investment banking, valuation advisory, and — through DLS Marine — marine survey and appraisal services to middle-market companies.
First headingYour Trusted Advisor for
OpeningWe bring clarity, experience, and real-world expertise to the decisions that shape your business and protect your assets.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Lending, insurance and finance. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On mcleanllc.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Lending, insurance and finance. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “The McLean Group | Investment Banking, Valuation & Marine Survey” and “Your Trusted Advisor for”.
Agent instructions
On mcleanllc.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Lending, insurance and finance.
- Give each kind of work a page of its own
It reads close to Law firms as well as Lending, insurance and finance. Mixed on one page, neither reads plainly.
Agent instructions
On mcleanllc.com, find where the site mixes Lending, insurance and finance with Law firms, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best appraisers near McLean, VA? Its answer, and whether it cites mcleanllc.com, shows here in a moment.