mercatchicago.com, read 1 day ago. Back to the report
85 to 100 in 12 steps
Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.
Now #63,597 of 263,577Step 1 top 10%Step 12 full marks
Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.
The steps
Each is one change across the pages named. When one is live, read the site again and mttr marks it done.
- 1
Add a tap-to-call link
+6 points, to 91, and #20,118, 43,479 places up, and into the top 10%
Add a tap-to-call phone link.
13 pages
See the pages
- /
- /about-us
- /accessibility-statement
- /cafe
- /event/happy-hour
- /event/pre-theatre-dining-at-mercat-a-la-planxa
- /gallery
- /gallery/food
- /happenings
- /menus
- and 3 more in the copied plan
- 2
Put the text in the HTML
+1 point, to 92
Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.
3 pages
See the pages
- /
- /location/mercat-a-la-planxa
- /press
- 3
Fix title lengths
+2 points, to 94
Write a title of 15 to 65 characters that leads with what the page covers.
10 pages
See the pages
- /about-us
- /cafe
- /contact
- /event/happy-hour
- /event/pre-theatre-dining-at-mercat-a-la-planxa
- /gallery
- /happenings
- /menus
- /press
- /private-events
- 4
Link straight to the final address
+2 points, to 96
Point links and the sitemap at the final address, not at one that redirects.
14 pages
See the pages
- /about-us
- /accessibility-statement
- /cafe
- /contact
- /event/happy-hour
- /event/pre-theatre-dining-at-mercat-a-la-planxa
- /gallery
- /gallery/food
- /happenings
- /location/mercat-a-la-planxa
- and 4 more in the copied plan
- 5
Add depth to thin pages
+1 point, to 97
Add true, specific detail until the page covers its subject.
3 pages
See the pages
- /
- /location/mercat-a-la-planxa
- /press
- 6
Phrase headings as questions
+1 point, to 98
Phrase at least one heading as the question a person would ask.
2 pages
See the pages
- /location/mercat-a-la-planxa
- /press
- 7
Describe images
+1 point, to 99
Describe every content image in its alt text.
6 pages
See the pages
- /cafe
- /event/pre-theatre-dining-at-mercat-a-la-planxa
- /happenings
- /location/mercat-a-la-planxa
- /menus
- /mercat-a-la-planxa
- 8
Answer the first question right under it
Under a point
Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.
1 page
See the pages
- /press
- 9
Put figures in tables
Under a point
Where the guide compares options or gives figures, put them in a table.
1 page
See the pages
- /press
- 10
Add breadcrumb data
Under a point
Add BreadcrumbList schema so the page has a place in the site.
2 pages
See the pages
- /location/mercat-a-la-planxa
- /press
- 11
Add an llms.txt
Under a point
Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.
Once, for the whole site
- 12
Add lists or tables
+1 point, to 100, and full marks
Add a table, a list, or a definition list. Assistants quote these more readily than prose.
1 page
See the pages
- /location/mercat-a-la-planxa
1 more, to tidy up after 100
- 13
Use one main heading
Under a point
Give the page exactly one h1 that says what it is about.
1 page
See the pages
- /accessibility-statement
What else the read found
Half its pages start answering within 12 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.
/103 ms/mercat-a-la-planxa83 ms/happenings78 ms/location/mercat-a-la-planxa49 ms/cafe44 ms
Fastest: /about-us, 10 ms. Heaviest: /menus, 24 KB.
Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.
- FFastlyHosting
- GGoogle AnalyticsAnalytics
Meta PixelMarketing
Google reCAPTCHALibrary
BootstrapLibrary
Google FontsFonts
Font AwesomeFonts
From the structured data on its home page, as the site says it: an Organization named Mercat a la Planxa. mttr does not check the profiles it names.
- FacebookMercatalaPlanxa
- Instagrammercatchicago
- pages with strong signs
- 0
- hidden characters
- 0
- chat, markdown or placeholders left in
- 0
- dashes per 1,000 words
- 0.6
A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.
/fails 3: Put the text in the HTML, Add depth to thin pages and Add a tap-to-call link1 page/pressfails 9: Answer the first question right under it, Put the text in the HTML and Add depth to thin pages1 page/cafefails 4: Add a tap-to-call link, Describe images and Fix title lengths1 page/happeningsfails 4: Add a tap-to-call link, Describe images and Fix title lengths1 page/menusfails 4: Add a tap-to-call link, Describe images and Fix title lengths1 page/about-usfails 3: Add a tap-to-call link, Fix title lengths and Link straight to the final address1 page/accessibility-statementfails 3: Use one main heading, Add a tap-to-call link and Link straight to the final address1 page/galleryfails 3: Add a tap-to-call link, Fix title lengths and Link straight to the final address1 page/mercat-a-la-planxafails 3: Add a tap-to-call link, Describe images and Link straight to the final address1 page/private-eventsfails 3: Add a tap-to-call link, Fix title lengths and Link straight to the final address1 page/contactfails 2: Fix title lengths and Link straight to the final address1 page/event/2 fail a rule. Worst: /event/pre-theatre-dining-at-mercat-a-la-planxa, 4 rules2 pages
And 2 more parts of the site.
The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.
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