- Middle site
- 91
- Behind by
- 30
Worth the mostPut the text in the HTML+7
merchantseye.com
36 of 100ahead of 0% of the sites mttr has read
It comes closest to the middle site on Access, at 61 against 91. 4 fixes, 29 points, take it to 65.
A score says pages are well formed. It does not say an assistant cites the site.
4 fixes, 63,929 places up
- 36Now#263,584
- 45Add a way to get in touch#263,371
- 52Put the text in the HTML#247,978
- 59Add a tap-to-call link#219,558
- 65Show sources on guides#199,655
The top half of every site starts at 77.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
41 points take it into the top half.
Beside it on the board
- #263,584freedomnews.tv36
- #263,585help.abc.com36
- #263,586merchantseye.com36
- #263,587zhhzhh.com36
- #263,588localhandymangroup.com35
4 sites score 36. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on all four.
- Middle site
- 59
- Behind by
- 36
Worth the mostAdd structured data+4
- Middle site
- 98
- Behind by
- 57
Worth the mostShow sources on guides+6
- Middle site
- 57
- Behind by
- 57
Worth the mostAdd a way to get in touch+9
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Rules failing somewhere21147 more than typical
Half its pages answer in68 ms210 ms68% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
21 fixes. The first 18 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 9 points215 places up
Add a way to get in touchAct100 of 1001 in 2
Worth 7 points each106 places up each
Put the text in the HTMLAccess97 of 1002 in 3
Add a tap-to-call linkAct100 of 1001 in 3
Worth 6 points each78 places up each
Show sources on guidesTrust96 of 1001 in 2
Set each page's canonical addressAccess100 of 1002 in 5
Worth 4 points each43 places up each
Add structured dataUnderstand100 of 1001 in 3
Show when guides were updatedTrust96 of 1003 in 5
Worth 3 points each29 places up each
Answer the first question right under itUnderstand96 of 1001 in 121
Use one main headingUnderstand100 of 1001 in 4
Match structured data to the pageUnderstand97 of 1003 in 7
Add depth to thin pagesUnderstand97 of 1003 in 7
Phrase headings as questionsUnderstand96 of 1001 in 10
Name the publisherTrust96 of 1003 in 4
Worth 2 points each16 places up each
Fix title lengthsUnderstand100 of 1001 in 6
Add lists or tablesUnderstand96 of 1001 in 2
Put figures in tablesUnderstand96 of 1001 in 28
Add real images to contentUnderstand96 of 1002 in 3
Link straight to the final addressAccess99 of 1001 in 2
Show 3 more fixes
Worth 1 point each8 places up each
Set a share imageUnderstand100 of 1002 in 7
Add breadcrumb dataUnderstand96 of 1001 in 2
Worth under a point each
Link to your profilesTrustAbout the whole site4 in 7
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleFF News - The Fintech News Network
DescriptionFF News is the fintech news network covering payments, insurtech, tradetech and capital markets.
First headingNone in the HTML
OpeningNone in the HTML
2 changes so it reads plainly as what it is
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On merchantseye.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On merchantseye.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.