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merchantsgarden.com, read 6 days ago. Back to the report

88 to 100 in 12 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8888 nownow901top 10%9229439649859869979989999910991110012full marks

Now #42,819 of 263,590Step 1 top 10%Step 12 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add depth to thin pages

    +2 points, to 90, and #25,806, 17,013 places up, and into the top 10%

    Add true, specific detail until the page covers its subject.

    72 pages, 69 of them under /product/

    See the pages
    • /
    • /blog/merchants-garden-partners-with-monterey-bay-aquarium-seafood-watch
    • /disaster-relief/disaster-relief-urban-farm-provides-drive-thru
    • /product/advanced-nutrients-ph-perfect-connoisseur-grow-part-b
    • /product/advanced-nutrients-sensi-bloom-a-ph-perfect
    • /product/advanced-nutrients-sensi-bloom-b-ph-perfect
    • /product/advanced-nutrients-starter-kit-w-seven-key-nutrients
    • /product/athena-blended-bloom-b-0-7-6-5
    • /product/athena-blended-stack-0-0-1
    • /product/aurora-innovations-soul-bloom-1-5-4-5-3
    • and 62 more in the copied plan
  2. 2

    Phrase headings as questions

    +2 points, to 92

    Phrase at least one heading as the question a person would ask.

    71 pages, 69 of them under /product/

    See the pages
    • /blog/merchants-garden-partners-with-monterey-bay-aquarium-seafood-watch
    • /disaster-relief/disaster-relief-urban-farm-provides-drive-thru
    • /product/advanced-nutrients-ph-perfect-connoisseur-grow-part-b
    • /product/advanced-nutrients-sensi-bloom-a-ph-perfect
    • /product/advanced-nutrients-sensi-bloom-b-ph-perfect
    • /product/advanced-nutrients-starter-kit-w-seven-key-nutrients
    • /product/athena-blended-bloom-b-0-7-6-5
    • /product/athena-blended-stack-0-0-1
    • /product/aurora-innovations-soul-bloom-1-5-4-5-3
    • /product/basil
    • and 61 more in the copied plan
  3. 3

    Fix description lengths

    +2 points, to 94

    Write a meta description of 70 to 165 characters that summarizes the page.

    100 pages, 69 of them under /product/

    See the pages
    • /
    • /blog
    • /blog/merchants-garden-partners-with-monterey-bay-aquarium-seafood-watch
    • /cart
    • /contact
    • /contact/thank-you-for-contacting-us
    • /disaster-relief/disaster-relief-urban-farm-provides-drive-thru
    • /fertilizer-tool
    • /for-vendors
    • /gallery
    • and 90 more in the copied plan
  4. 4

    Describe images

    +2 points, to 96

    Describe every content image in its alt text.

    87 pages, 69 of them under /product/

    See the pages
    • /
    • /blog
    • /blog/merchants-garden-partners-with-monterey-bay-aquarium-seafood-watch
    • /disaster-relief/disaster-relief-urban-farm-provides-drive-thru
    • /fertilizer-tool
    • /for-vendors
    • /how-it-works
    • /news
    • /our-business
    • /our-team
    • and 77 more in the copied plan
  5. 5

    Put the text in the HTML

    +2 points, to 98

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    20 pages, 19 of them under /product/

    See the pages
    • /
    • /product/athena-blended-bloom-b-0-7-6-5
    • /product/athena-blended-stack-0-0-1
    • /product/bloom-yellow-bottle-flower-b
    • /product/bloom-yellow-bottle-grow-b
    • /product/bloom-yellow-bottle-pk
    • /product/botanicare-kind-bloom-0-6-6
    • /product/botanicare-power-plant-3-1-4
    • /product/cocos-nutrient-a-b-together-by-house-garden
    • /product/floraflex-nutrients-b2
    • and 10 more in the copied plan
  6. 6

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    28 pages

    See the pages
    • /
    • /blog
    • /blog/merchants-garden-partners-with-monterey-bay-aquarium-seafood-watch
    • /cart
    • /contact
    • /contact/thank-you-for-contacting-us
    • /disaster-relief/disaster-relief-urban-farm-provides-drive-thru
    • /fertilizer-tool
    • /gallery
    • /how-it-works
    • and 18 more in the copied plan
  7. 7

    Fix title lengths

    +1 point, to 99

    Write a title of 15 to 65 characters that leads with what the page covers.

    32 pages

    See the pages
    • /
    • /blog
    • /blog/merchants-garden-partners-with-monterey-bay-aquarium-seafood-watch
    • /cart
    • /contact
    • /for-vendors
    • /gallery
    • /how-it-works
    • /my-account
    • /news
    • and 22 more in the copied plan
  8. 8

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    2 pages

    See the pages
    • /blog/merchants-garden-partners-with-monterey-bay-aquarium-seafood-watch
    • /disaster-relief/disaster-relief-urban-farm-provides-drive-thru
  9. 9

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    2 pages

    See the pages
    • /blog/merchants-garden-partners-with-monterey-bay-aquarium-seafood-watch
    • /disaster-relief/disaster-relief-urban-farm-provides-drive-thru
  10. 10

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  11. 11

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  12. 12

    Set a share image

    +1 point, to 100, and full marks

    Set og:image so links to the page carry a picture.

    28 pages

    See the pages
    • /
    • /blog
    • /cart
    • /contact
    • /contact/thank-you-for-contacting-us
    • /fertilizer-tool
    • /for-vendors
    • /gallery
    • /how-it-works
    • /my-account
    • and 18 more in the copied plan
2 more, to tidy up after 100
  1. 13

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    3 pages

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /cart
    • /my-account
    • and 1 more in the copied plan
  2. 14

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    1 page

    See the pages
    • /cart

Done since the first read

  1. Make near-copy pages distinct

    Done, seen on the read of October 19. It failed on 1 page before.

What else the read found

Half its pages take over 863 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /product/mix-and-match3.0 s
  • /product/basil2.6 s
  • /product/butter-lettuce2.6 s
  • /product/thai-basil2.5 s
  • /product/frisee-lettuce2.1 s

Fastest: /retail-locations, 449 ms. Heaviest: /disaster-relief/disaster-relief-urban-farm-provides-drive-thru, 65 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • PHPServer
  • ApacheServer
  • Google AnalyticsAnalytics
  • MailchimpMarketing
  • jQueryLibrary
  • BootstrapLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Merchant's Garden. mttr does not check the profiles it names.

  • Facebookmerchantsgarden
  • Instagrammerchantsgarden
  • YouTubevideos
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
6.4

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 7: Put the text in the HTML, Add depth to thin pages and Use one main heading1 page
  • /blog fails 5: Use one main heading, Fix description lengths and Describe images1 page
  • /cart fails 5: Allow pages to be indexed, Use one main heading and Fix description lengths1 page
  • /how-it-works fails 5: Use one main heading, Fix description lengths and Describe images1 page
  • /my-account fails 5: Allow pages to be indexed, Use one main heading and Fix description lengths1 page
  • /our-business fails 5: Use one main heading, Fix description lengths and Describe images1 page
  • /plant-database fails 5: Use one main heading, Fix description lengths and Describe images1 page
  • /resources fails 5: Use one main heading, Fix description lengths and Describe images1 page
  • /shop fails 5: Use one main heading, Fix description lengths and Describe images1 page
  • /the-team fails 5: Use one main heading, Fix description lengths and Describe images1 page
  • /tours fails 5: Use one main heading, Fix description lengths and Describe images1 page
  • /contact fails 4: Use one main heading, Fix description lengths and Fix title lengths1 page

And 19 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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